Creating a Social Business Through Listening
by Connie Bensen, Sr Manager Community Strategy & Execution at Dell on May 23, 2011
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Listening without a plan to respond to ...
Listening without a plan to respond to
or utilize the insight gathered is a waste of time. Organizations that maximize social media technology embrace the information from
the social web and follow through on consumer feedback and suggestions. This drives a cultural shift within the organization, empowering
teams to interact directly with consumers in order to meet specific business objectives. This series has identified the ROI derived across the
organization. This, the final white paper in the Let’s Talk! Series on Social Media ROI, will cover the best practices for creating a social media
strategy and assigning responsibility accordingly.
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