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Tools and Techniques to Increase a Blog's SEO
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Tools and Techniques to Increase a Blog's SEO


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This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.

This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.

Published in: Education, Technology, Design

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  • 1. Growing Your ReachUsing Technology for SEO
    BlogHer Handmade
    September 15, 2011
    Connie Bensen
    September 15, 2011
  • 2. Connie Bensen
    Community Management and Strategy
  • 3. Know Your Audience
    Who are your crafts for? (audience)
    What are they looking for? (keywords)
    What supplies do you need (content)
    Putting it together (crafting)
    Tools to use (free technology)
  • 4. SEO Basics
    What do search engines prefer?
    Search engines rank websites on two factors:
    Content and keywords (on-page)
    Inbound links to your site (off-page)
    Two types of search:
    Paid Search: Most common is Pay Per Click (PPC). The price increases with the popularity of the term. (Google Adwords & Facebook Ads)
    Organic (or natural) Search: The phenomenon of ranking in search results due to keyword match and number of links to website. This is free!
    Research shows that people are 75% more inclined to click on organic results vs paid. (Hubspot)
  • 5. A Pattern for Blinging Out Your Blog
    Gather list of Keywords - Tools
    Optimized Blog – On Page SEO & Off Page SEO
    Content & Editorial Calendar
    Engage, share & network
    Refine keywords & measure
  • 6. Keywords andTools
  • 7. Keyword Research => Market Research
    Know Your Audience via Keyword research
    What people are interested in
    Relevance and reach
    Insight into actual language
    Competition and authority
    Free Tools
    Google Adwords, Insights & Trends
    Facebook Ads
  • 8.
    Create a Free Account
    Offers ability to drill in to terms on left (results show in right column)
  • 9.
    These free tools are located in the middle of the bottom of the page.
    Free Keyword Tool
    Free Niche Tool
  • 10.
    Volume indicates challenge to rank for SEO
    Provides niche ideas
  • 11.
    Search by word, phrase or URL
    Uncheck ‘Broad” and check ‘Exact’
    Star items and they are collected on the right
  • 12. Common Mistake: A Keyword List of the most common terms
    How to Avoid that:
    Consider many avenues (build a broad list)
    Use to find synonyms for your main terms
    Find high-traffic phrases that are less competitive
    Spy on your competition and look at their titles, meta tags, and content
    Use add-ons for Firefox or Chrome
    Use and the URL to see pages linking to the site & anchor text
    types of yarn
    specific types of items (socks, baby items, sweaters, etc)
    gift giving
    demographics: men, children
    Go Broad Rather than Narrow
  • 13. Reverse Engineer Facebook Ads
    Click on ‘Create Ad’
    Type any word in “Body’; Click on ‘Continue’ at bottom
    Type the topic in the ‘Precise Interests’ field
    Watch the dropdown as additional words appear and the respective audiences
    Click on the right to add additional terms
  • 14. Google Insights for Search
  • 15. Google Trends
  • 16. Behind the Scenes
  • 17. On-Page SEO
    Try Website Grader ( to see how your site appears to search engines
    Use keywords for:
    Page title
    Put keywords in the invisible places on your site
    Alt-text on images
  • 18. Off Page SEO
    Build more links within context
    Anchor text: the text that is hyperlinked to another page on your site
    Encourage inbound links from other sites into yours
    Link building tips
    Submit your website to directories like Yahoo! and
    Build relationships with others in your industry (blogs)
    Create compelling tools and content (that people will share & link back to)
  • 19. Content andEditorial Calendar
  • 20. Content is King
    Interesting content is not enough
    Need to focus on people that are interested in your topic
    Use keyword research for ideas
    Find related words
    Create compelling headlines
  • 21. Engage, Share andNetwork
  • 22. Join the Community
    Read industry blogs
    Set up Google reader & subscribe to RSS feeds
    Add a point, a useful link, ask a question or disagree
    Use your own domain (not or
    Find blogging software (MS LiveWriter)
    Frequency of once a week
    Topic Ideas
    Recent experiences
    Answer questions received
    Comment on other blog posts
    Convert a press release
    Promote on Social Sites
  • 23. Share
    Help Others
    Answer questions
    Be helpful
    Publish everywhere
    Monitor what others publish and promote it
    Use Tweetdeck
    Use shareable sites
  • 24. Refine Keywords and Measure
  • 25. Web & Social Analytics
    Blog metrics
    Number of blog visitors
    Number of subscribers
    SEO • rankings
    Technorati blog rank.
    Number of leads and customers from blog
    Social Media metrics bookmarks
    Inbound links
    Facebook fans, Twitter followers, connections on LinkedIn
    SEO metrics
    Number of inbound links
    Keyword rank over time and compared to competition
  • 26. Make Keywords Are Your BLING!
  • 27. Thank you!
    Connie Bensen