My talk on Social Media analytics from the OMG Social Media conference in Vancouver, BC on August 15, 2013.
Most tweeted points:
Responsibility of advertiser to add value to the conversation.
The thing we forget about B2B is that we are still selling to a person.
A new follower may be more valuable than a new customer.
Deliver awesome content. That's how you increase Customer Lifetime Value.
When people like your business on Facebook it means they're letting you into their lives ... Respect that!