My talk on Social Media analytics from the OMG Social Media conference in Vancouver, BC on August 15, 2013.
Most tweeted points:
Responsibility of advertiser to add value to the conversation.
The thing we forget about B2B is that we are still selling to a person.
A new follower may be more valuable than a new customer.
Deliver awesome content. That's how you increase Customer Lifetime Value.
When people like your business on Facebook it means they're letting you into their lives ... Respect that!
Clipping is a handy way to collect important slides you want to go back to later.