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SMX Sydney 2014 - Using Social Media for SEO & Traffic Gain

SMX Sydney 2014 - Using Social Media for SEO & Traffic Gain



SMX Sydney 2014 - Using Social Media for SEO & Traffic Gain by James Norquay. ...

SMX Sydney 2014 - Using Social Media for SEO & Traffic Gain by James Norquay.

This presentation goes over actionable strategies for using Social Media sites for SEO and Traffic gain.



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    SMX Sydney 2014 - Using Social Media for SEO & Traffic Gain SMX Sydney 2014 - Using Social Media for SEO & Traffic Gain Presentation Transcript

    • @connections8 #JamesNorquaySMX Utilising Social for SEO &Traffic Gain James Norquay Prosperity Media – Consulting Director & Founder
    • @connections8 #JamesNorquaySMX What have I been doing for the last 10 years? 2004 > NOW 2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors.These sites were mostly acquired by a US media company. 2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search with PieterVerasdonck & Grew the unit to millions in revenue. 2012 – Headed up the SEO activity forVirgin Mobile Australia (Agency lead) 2013 – NOW – Started my own Sydney CBD based DigitalAgency Prosperity Media. Some recent clients include:
    • @connections8 #JamesNorquaySMX How does Social even help SEO?
    • @connections8 #JamesNorquaySMX How Do Social Shares increase SEO? Source: Blind FiveYear Old
    • @connections8 #JamesNorquaySMX Creators are important! Source: Blind FiveYear Old
    • @connections8 #JamesNorquaySMX How do I target these “Creators”?
    • @connections8 #JamesNorquaySMX Giving out gifts and getting links and social traffic
    • @connections8 #JamesNorquaySMX Creators are important!
    • @connections8 #JamesNorquaySMX Creators are important!
    • @connections8 #JamesNorquaySMX How to Find Creators = Buzzsumo.com & Followerwonk.com
    • @connections8 #JamesNorquaySMX http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ Interview someone REALLY interesting
    • @connections8 #JamesNorquaySMX Seed content via “creators”
    • @connections8 #JamesNorquaySMX Interviews can yield HUGE shares and links
    • @connections8 #JamesNorquaySMX TENTHOUSAND +Visitors to the Interview
    • @connections8 #JamesNorquaySMX Get your Facebook Fans to help make your content and then get them to share it!!!
    • @connections8 #JamesNorquaySMX 200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
    • @connections8 #JamesNorquaySMX 14,000 +Visitors from Reddit in 24 hours! Content needs to be of a technical nature.
    • @connections8 #JamesNorquaySMX EGO Bait in the finance niche viaTwitter Remember: Followerwonk or BuzzSumo to target mid-tier users.
    • @connections8 #JamesNorquaySMX PROTip: Not getting the attention from a industry heavy weight, well target their followers and get noticed that way!!!
    • @connections8 #JamesNorquaySMX 66,000 impressions from Facebook post with low spend.
    • @connections8 #JamesNorquaySMX Share Cool and RandomThings likeViral Nova does = 94,000 impressions
    • @connections8 #JamesNorquaySMX Any tips to drive traffic from social sites?
    • @connections8 #JamesNorquaySMX Social Branded Profiles = Winning About.me Crunchbase.com
    • @connections8 #JamesNorquaySMX DealsWebsite to promote all business offers = Winning
    • @connections8 #JamesNorquaySMX Emerging Image Sharing Sites = Winning Polyvore.com ImgFave.com
    • @connections8 #JamesNorquaySMX Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
    • @connections8 #JamesNorquaySMX Add All Customers to Snapchat and Start Marketing!
    • @connections8 #JamesNorquaySMX Affiliates are Marketing on Social APPS likeTINDER!!!
    • @connections8 #JamesNorquaySMX How should I be using my “social sharing” buttons?
    • @connections8 #JamesNorquaySMX Open GraphTags, Facebook Markup,Twitter Mark up ECT…..
    • @connections8 #JamesNorquaySMX smo.knowem.com Check them all on this fantastic tool
    • @connections8 #JamesNorquaySMX Social Buttons Good = Social Shares + Keep users on site Not that great = Multiple touch points and takes them off site!
    • @connections8 #JamesNorquaySMX Silly Social Buttons Just idiotic = 100s of random social sites no one uses!!
    • @connections8 #JamesNorquaySMX Additional Social Sharing Ideas
    • @connections8 #JamesNorquaySMX Any other tactics to increase social traffic?
    • @connections8 #JamesNorquaySMX Email influencers and ask them to SHARE content
    • @connections8 #JamesNorquaySMX Allways link to your products inYouTube descriptions
    • @connections8 #JamesNorquaySMX BuzzFeed can work but you need the RIGHT content Even CommBank is doing it now…
    • @connections8 #JamesNorquaySMX Snip.LY – Add custom messages and links to your social shares = EPIC
    • @connections8 #JamesNorquaySMX Meetup.com look for sponsorship opportunities &Traffic
    • @connections8 #JamesNorquaySMX So Many Opportunities for targeting!
    • @connections8 #JamesNorquaySMX Do targeted ad placements on social content
    • @connections8 #JamesNorquaySMX Any final thoughts and social tools?
    • @connections8 #JamesNorquaySMX Truesocialmetrics.com
    • @connections8 #JamesNorquaySMX Getlittlebird.com
    • @connections8 #JamesNorquaySMX Paywithatweet.com
    • @connections8 #JamesNorquaySMX Pay with a Like https://premium.wpmudev.org/project/pay-with-a-like/
    • @connections8 #JamesNorquaySMX http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623 Pay with a Google+1 http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
    • @connections8 #JamesNorquaySMX SharedCount.com
    • @connections8 #JamesNorquaySMX Track Social Mentions & Social Questions onTopsy.com + InboxQ.com
    • @connections8 #JamesNorquaySMX http://www.seobook.com/google-lends-a-helping-hand Remember do not spam on social keep it classy and professional. http://www.seobook.com/google-lends-a-helping-hand
    • @connections8 #JamesNorquaySMX ThankYou ForYourTime Find us Online : ProsperityMedia.com.au Email me: James@prosperitymedia.com.au Call Us: 1300 886 452