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@connections8 #JamesNorquaySMX
Utilising Social for SEO &Traffic Gain
James Norquay
Prosperity Media – Consulting Director & Founder
@connections8 #JamesNorquaySMX
What have I been doing for the last 10 years? 2004 > NOW
2004 – 2008 – Founded a successful network of
content sites which generated 20 million + Unique
visitors.These sites were mostly acquired by a US
media company.
2009 – 2012 – Started the SEO & Content
Marketing division for Columbus Search
with PieterVerasdonck & Grew the unit to
millions in revenue.
2012 – Headed up the SEO
activity forVirgin Mobile
Australia (Agency lead)
2013 – NOW – Started my own
Sydney CBD based DigitalAgency
Prosperity Media.
Some recent clients include:
@connections8 #JamesNorquaySMX
How does
Social even
help SEO?
@connections8 #JamesNorquaySMX
How Do Social Shares increase SEO?
Source: Blind FiveYear Old
@connections8 #JamesNorquaySMX
Creators are important!
Source: Blind FiveYear Old
@connections8 #JamesNorquaySMX
How do I target
these “Creators”?
@connections8 #JamesNorquaySMX
Giving out gifts and getting links and social traffic
@connections8 #JamesNorquaySMX
Creators are important!
@connections8 #JamesNorquaySMX
Creators are important!
@connections8 #JamesNorquaySMX
How to Find Creators = Buzzsumo.com & Followerwonk.com
@connections8 #JamesNorquaySMX
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Interview someone REALLY interesting
@connections8 #JamesNorquaySMX
Seed content via “creators”
@connections8 #JamesNorquaySMX
Interviews can yield HUGE shares and links
@connections8 #JamesNorquaySMX
TENTHOUSAND +Visitors to the Interview
@connections8 #JamesNorquaySMX
Get your Facebook Fans to help make your content and
then get them to share it!!!
@connections8 #JamesNorquaySMX
200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
@connections8 #JamesNorquaySMX
14,000 +Visitors from Reddit in 24 hours!
Content needs to be
of a technical nature.
@connections8 #JamesNorquaySMX
EGO Bait in the finance niche viaTwitter
Remember: Followerwonk or BuzzSumo to target mid-tier users.
@connections8 #JamesNorquaySMX
PROTip: Not getting the attention from a industry heavy weight, well target their
followers and get noticed that way!!!
@connections8 #JamesNorquaySMX
66,000 impressions from Facebook post with low spend.
@connections8 #JamesNorquaySMX
Share Cool and RandomThings likeViral Nova does = 94,000 impressions
@connections8 #JamesNorquaySMX
Any tips to drive
traffic from
social sites?
@connections8 #JamesNorquaySMX
Social Branded Profiles = Winning
About.me
Crunchbase.com
@connections8 #JamesNorquaySMX
DealsWebsite to promote all business offers = Winning
@connections8 #JamesNorquaySMX
Emerging Image Sharing Sites = Winning
Polyvore.com
ImgFave.com
@connections8 #JamesNorquaySMX
Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!
Search term
“Buy Sunglasses Online”
@connections8 #JamesNorquaySMX
Add All Customers to Snapchat and Start Marketing!
@connections8 #JamesNorquaySMX
Affiliates are Marketing on Social APPS likeTINDER!!!
@connections8 #JamesNorquaySMX
How should I be
using my
“social sharing”
buttons?
@connections8 #JamesNorquaySMX
Open GraphTags, Facebook Markup,Twitter Mark up ECT…..
@connections8 #JamesNorquaySMX
smo.knowem.com
Check them all on this fantastic tool
@connections8 #JamesNorquaySMX
Social Buttons
Good = Social Shares + Keep users on site
Not that great = Multiple touch
points and takes them off site!
@connections8 #JamesNorquaySMX
Silly Social Buttons
Just idiotic = 100s of random social sites no one uses!!
@connections8 #JamesNorquaySMX
Additional Social Sharing Ideas
@connections8 #JamesNorquaySMX
Any other
tactics to
increase social
traffic?
@connections8 #JamesNorquaySMX
Email influencers and ask them to SHARE content
@connections8 #JamesNorquaySMX
Allways link to your products inYouTube descriptions
@connections8 #JamesNorquaySMX
BuzzFeed can work but you need the RIGHT content
Even CommBank is doing it now…
@connections8 #JamesNorquaySMX
Snip.LY – Add custom messages and links to your social shares = EPIC
@connections8 #JamesNorquaySMX
Meetup.com look for sponsorship opportunities &Traffic
@connections8 #JamesNorquaySMX
So Many Opportunities for targeting!
@connections8 #JamesNorquaySMX
Do targeted ad placements on social content
@connections8 #JamesNorquaySMX
Any final
thoughts and
social tools?
@connections8 #JamesNorquaySMX
Truesocialmetrics.com
@connections8 #JamesNorquaySMX
Getlittlebird.com
@connections8 #JamesNorquaySMX
Paywithatweet.com
@connections8 #JamesNorquaySMX
Pay with a Like
https://premium.wpmudev.org/project/pay-with-a-like/
@connections8 #JamesNorquaySMX
http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
Pay with a Google+1
http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
@connections8 #JamesNorquaySMX
SharedCount.com
@connections8 #JamesNorquaySMX
Track Social Mentions & Social Questions onTopsy.com + InboxQ.com
@connections8 #JamesNorquaySMX
http://www.seobook.com/google-lends-a-helping-hand
Remember do not spam on social keep it classy and professional.
http://www.seobook.com/google-lends-a-helping-hand
@connections8 #JamesNorquaySMX
ThankYou ForYourTime Find us Online :
ProsperityMedia.com.au
Email me:
James@prosperitymedia.com.au
Call Us: 1300 886 452

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