SEO 101 - Tips and Tactics for 2014

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SEO has changed over the last few years, yet many of the basics still stay the same. This presentation aims to show you key areas of SEO for 2014 and beyond.

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SEO 101 - Tips and Tactics for 2014

  1. 1. High Performance SEO & Inbound Marketing Agency SEO 101 – Tips and Tactics By James Norquay Consulting Director
  2. 2. WHO AM I? JAMES NORQUAY CONSULTING DIRECTOR  8 years experience in SEO and Digital Marketing  Experience in ASX and global US based companies and also a experience on Start Up’s and SMB’s. Rated in the top 15 global SEO’s by Moz Have worked on SEO and digital marketing directly with the following businesses over the last few years:
  3. 3. WHERE HAVE WE BEEN FEATURED? ……and PLENTY more sites
  4. 4. So what is the Australian market like for digital and SEO?
  5. 5. 16.7 MILLION AUSTRALIANS ONLINE  Over 16.7 million Australians online and a VERY large percentage of these users are searching on Google (92%+) on a monthly basis so SEO is highly important to reach key customers. Source: Nielson
  6. 6. GOOGLE DOMINATES THE AUSTRALIAN MARKET Source: Nielson
  7. 7. So tell me about SEO??
  8. 8. 1. WHO HAS A WEBSITE?  Who knows what SEO is? Who does SEO full time? 2. WHO KNOWS WHAT SEO IS?
  9. 9. PAID SEARCH (RED) & ORGANIC SEARCH (GREEN)
  10. 10. ORGANIC RANKING FIRST PLACE CTR Source: xeobits
  11. 11. KEY ELEMENTS OF SEO ARE: 1. URL 2. ON PAGE 3. LINKS 4. SOCIAL Source: Matthemathman
  12. 12. So tell me about Domains and URLS?
  13. 13. PICKING THE RIGHT DOMAIN IS IMPORTANT EXACT MATCH IS STILL GOOD Source: domain name sales
  14. 14. GOOD DOMAINS ARE VERY EXPENSIVE Source: domain name sales
  15. 15. URL SET UP ON YOUR SITE FOR SEO BENEFIT GOOD domain name structure: BAD domain name structure: Source: Moz
  16. 16. So tell me about Off Site SEO and Backlinks?
  17. 17. RANKING ELEMENTS KEY AREAS Source: Moz
  18. 18. SOME EXAMPLES OF LINKS Source: Moz
  19. 19. LINK BUILDING QUALITY NOT QUANTITY Link building has changed it is more important than ever to implement a high quality link building strategy which is future proofed.
  20. 20. QUICK WAYS TO GAIN QUALITY LINKS Track brand mentions via Google Alerts! Competitive Link Research is highly important! http://www.opensiteexplorer.org/ http://ahrefs.com Make sure you include embed sections on Image and video content!
  21. 21. TRACK MENTIONS & ASK FOR LINKS http://freshwebexplorer .seomoz.org http://analytics.topsy.com
  22. 22. QUICK WAYS TO GAIN LINKS High quality profile sites and high quality content!
  23. 23. DON’T OVER DO THINGS Interflora was penalised heavily by Google for placing over 150+ similar Advertorials. Don’t use similar copy on a huge number of websites. Keep things natural.
  24. 24. DON’T USE SPAMMY LINK BUILDING You will probably receive this warning from Google if you do:
  25. 25. So tell me about On Site & Technical SEO?
  26. 26. ON PAGE SEO KEY ELEMENTS Source: Moz
  27. 27. ON PAGE TAG RESTRICTIONS Source: Moz
  28. 28. MAKE SURE YOU IMPLEMENT MARK UPS & META DATA Google+ Mark-up (Rel=Author).. Facebook Meta OG Mark Up Data.. Twitter Card Mark-up.. Also Making sure title and meta mark ups are the correct size!! (Size guide prior slide) More Information: http://blog.iacquire.com/2013/02/21/18-metatags-every-webpage-should-have-in-2013/
  29. 29. DO NOT DUPLICATE WEBSITE CONTENT
  30. 30. TECHNICAL SEO IS STILL HIGHLY IMPORTANT
  31. 31. TRACK YOUR SITE IN GOOGLE WEBMASTER TOOLS ON A DAILY BASIS FOR TECHNICAL ISSUES https://www.google.com/webmasters/tools/
  32. 32. So tell me about which social media sites impact SEO?
  33. 33. SOCIAL MEDIA ELEMENTS TO THINK ABOUT Source: Moz
  34. 34. GET ON GOOGLE+
  35. 35. GET ON GOOGLE+ Image: Eric Engage
  36. 36. USE SOCIAL MEDIA SHARING BUTTONS http://jamesnorquay.com/an-interview-exmember-matt-cuttss-search-quality-team/
  37. 37. Are there any other important SEO areas?
  38. 38. NOT PROVIDED DATA Source: notprovidedcount.com
  39. 39. HUMMINGBIRD Image: Eric Engage
  40. 40. HUMMINGBIRD Image: Eric Engage
  41. 41. REMEMBER LOW QUALITY CAN KILL YOUR TRAFFIC A low quality SEO strategy and low quality link building campaign can have this type of negative effect on your websites organic traffic. This is not one of my clients !
  42. 42. Example of how powerful SEO can be if done correctly 400,000 unique organic SEO visitor’s increase comparing: 2012 to 2013 month on month! This is a current client!
  43. 43. So now I know a bit more about SEO. It’s time to DRINK!
  44. 44. THANK YOU – HOW TO GET IN CONTACT WITH ME?  Website: prosperitymedia.com.au Email: James@prosperitymedia.com.au Phone:  1300 886 452 Or come and get a card!

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