Content Marketing forTraffic Growth & SEO
We help your business Grow Online!
SEO & Inbound Marketing Agency
JAMES NORQUAY
CONSULTING DIRECTOR &
FOUNDER
• 9 years experience in SEO & Digital.
• Founder of Entertainment based websi...
WHAT MY AGENCY DOES?
Plus many other areas of Online Marketing such as PPC,
Analytics and any other custom requests we are...
RECENT CLIENT WORK
hello@prosperitymedia.com.au
Question:
Hands up if you
have done Content
Marketing in the
past??
WHAT IS CONTENT
MARKETING?
TOP LEVELVIEW
Source: Pardot
hello@prosperitymedia.com.au
EVERY NICHE HAS COMPETITORS WITH BIG
BUDGETS FOR CONTENT MARKETING!
Your
business >
Competitor >
CONTENT PRODUCTION
Basic Content
Timeline from
source:
BuzzStream
hello@prosperitymedia.com.au
1. MCDONALD'SVSTACO
BELL – BREAKFAST
CAMPAIGN
Budget - Low
hello@prosperitymedia.com.au
2. DRINK DIALLING
MOBILE APP 28
Budget - Medium
hello@prosperitymedia.com.au
3. RESEARCH BASED
INFOGRAPHICS ARE GREAT
JUST ASKYOUR FACEBOOK BASE 29
Budget – Low-Medium
hello@prosperitymedia.com.au
4. INTERVIEW SOMEONE
INTERESTING
http://jamesnorquay.com/an-interview-
ex-member-matt-cuttss-search-quality-
team/
305 bac...
5.TENTHOUSAND +
VISITORSTOTHE
INTERVIEW 31
hello@prosperitymedia.com.au
6. INTERVIEW 11
PEOPLE AT ONCE
FROM ONE INDUSTRY 32
Budget - Low
hello@prosperitymedia.com.au
TWOTHOUSANDVISITORS
TOTHE INTERVIEW
33
hello@prosperitymedia.com.au
7. SCALE IT UP 27 PEOPLE &
ADAPTTO DIFFERENT
NICHES
16Budget - Low
hello@prosperitymedia.com.au
8. SLIDE SHAREYOUR BEST
CONTENT ASSETS AND
PRESENTATIONS
Budget - Low
hello@prosperitymedia.com.au
9. EGO BAIT –TOPTEN FINANCE
TWITTER USERS
http://www.moneybuddy.com.au/blog/General/australian-
finances-top-10-twitter-us...
10. EGO BAIT -TARGETING
MUMMY BLOGGERS!
http://www.mone
ybuddy.com.au/bl
og/General/top-5-
money-saving-
blogs-for-
women/...
11. #RCS CONTENT
MARKETING
 http://rcs.seerinteractive.com/money/
37
2,500 backlinks
Budget - High
hello@prosperitymedia....
12. CREATIVE WEB
APPLICATION - DEATH BY
CAFFEINE APP
http://www.energyfiend.com/death
-by-caffeine
1,800 backlinks
39
Budg...
13. USE A HIGH QUALITYVIDEO
PRODUCER – DRONES AND
HIGH QUALITYVIDEO WORK
Jamie Andrei who
works with Prosperity
Media uses...
14.WORLDWIDE ETIQUETTE
MAP - SWISSOTEL
http://www.swissotel.com/prom
o/etiquette-map/
160 backlinks
41
Budget - Low
hello@...
15. MAKETHE ANNUAL REPORT
SEXY –
AIR BNB ANNUAL REPORT
https://www.airbnb.com/annual/50 backlinks
42
Budget – Low-Medium
h...
16.VISUALIZE DATA SETS – A
VISUALIZATION OF US DEBT
http://usdebt.kleptocracy.us/1,300 backlinks
44
Budget - Medium
hello@...
17. WHO HASTHE MOST DEBT - BBC
http://www.bbc.co.uk/news/business-157486961,000 backlinks
45
Budget - Medium
hello@prosper...
18. WEEKLY ROUNDUPS OF
CONTENT
27
Weekly round ups are a great way to
build contacts, content and also
drive traffic to yo...
19. A PRETTY GIRL LEAVES A
BRANDED COMMENTTO KIT
KAT AND OREO
Budget - Low
hello@prosperitymedia.com.au
KIT KAT RESPONDS
hello@prosperitymedia.com.au
OREO RESPONDS
SHORTLY AFTER
hello@prosperitymedia.com.au
20. SNAPCHAT
Budget - Low
hello@prosperitymedia.com.au
21. USING SOCIAL APPSTO
DRIVETRAFFIC & SIGNUPS
hello@prosperitymedia.com.au
22. HIGH END INFOGRAHPICS
hello@prosperitymedia.com.au
http://jacoboneal.com/Budget – Medium - High
PROMOTE CONTENT
MARKETINGVIA FACEBOOK
PAGE ADS!
Facebook really
wants you to use
Facebook
promote page
ads. Boost your
con...
LANDING PAGE COMPARISON IN
GOOGLE ANALYTICS!
BE SURETO UPDATE OLD CONTENT!!!!!
hello@prosperitymedia.com.au
REMEMBER FOCUS ON
QUALITY DO NOT FOCUS ON
MAKING RUBBISH CONTENT
hello@prosperitymedia.com.au
QUESTIONS?
hello@prosperitymedia.com.au
GET IN CONTACT!

hello@prosperitymedia.com.au
prosperitymedia.com.au
1300 886 452
hello@prosperitymedia.com.au
Time for a Drink =)
hello@prosperitymedia.com.au
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22 Examples of Effective Content Marketing for SEO

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Prosperity Media has put together an Example of 22 effective content marketing examples we have personally worked on or agencies we like have developed. With over 100 successful content marketing campaigns in 2013 prosperity Media is the company to talk to for content Marketing Development.

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Transcript of "22 Examples of Effective Content Marketing for SEO"

  1. 1. Content Marketing forTraffic Growth & SEO We help your business Grow Online! SEO & Inbound Marketing Agency
  2. 2. JAMES NORQUAY CONSULTING DIRECTOR & FOUNDER • 9 years experience in SEO & Digital. • Founder of Entertainment based websites which generated 20 million organic visitors & sold to US media company in 2007. • Started the SEO & Content Marketing offering in Australia & Asia Pacific for Columbus Search & Aegis Media (Largest Enterprise PPC Company). • Has had writings featured on Search Engine Land, Moz, Inside Facebook + Many news websites. • Rated in the top 15 global SEO’s by Moz • Now Run my a SEO & Content MarketingAgency based inTown Hall – Sydney. hello@prosperitymedia.com.au
  3. 3. WHAT MY AGENCY DOES? Plus many other areas of Online Marketing such as PPC, Analytics and any other custom requests we are able to assist. hello@prosperitymedia.com.au
  4. 4. RECENT CLIENT WORK hello@prosperitymedia.com.au
  5. 5. Question: Hands up if you have done Content Marketing in the past??
  6. 6. WHAT IS CONTENT MARKETING? TOP LEVELVIEW Source: Pardot hello@prosperitymedia.com.au
  7. 7. EVERY NICHE HAS COMPETITORS WITH BIG BUDGETS FOR CONTENT MARKETING! Your business > Competitor >
  8. 8. CONTENT PRODUCTION Basic Content Timeline from source: BuzzStream hello@prosperitymedia.com.au
  9. 9. 1. MCDONALD'SVSTACO BELL – BREAKFAST CAMPAIGN Budget - Low hello@prosperitymedia.com.au
  10. 10. 2. DRINK DIALLING MOBILE APP 28 Budget - Medium hello@prosperitymedia.com.au
  11. 11. 3. RESEARCH BASED INFOGRAPHICS ARE GREAT JUST ASKYOUR FACEBOOK BASE 29 Budget – Low-Medium hello@prosperitymedia.com.au
  12. 12. 4. INTERVIEW SOMEONE INTERESTING http://jamesnorquay.com/an-interview- ex-member-matt-cuttss-search-quality- team/ 305 backlink & HUGE social shares 30 Budget - Low hello@prosperitymedia.com.au
  13. 13. 5.TENTHOUSAND + VISITORSTOTHE INTERVIEW 31 hello@prosperitymedia.com.au
  14. 14. 6. INTERVIEW 11 PEOPLE AT ONCE FROM ONE INDUSTRY 32 Budget - Low hello@prosperitymedia.com.au
  15. 15. TWOTHOUSANDVISITORS TOTHE INTERVIEW 33 hello@prosperitymedia.com.au
  16. 16. 7. SCALE IT UP 27 PEOPLE & ADAPTTO DIFFERENT NICHES 16Budget - Low hello@prosperitymedia.com.au
  17. 17. 8. SLIDE SHAREYOUR BEST CONTENT ASSETS AND PRESENTATIONS Budget - Low hello@prosperitymedia.com.au
  18. 18. 9. EGO BAIT –TOPTEN FINANCE TWITTER USERS http://www.moneybuddy.com.au/blog/General/australian- finances-top-10-twitter-users/73 35 Budget - Low hello@prosperitymedia.com.au
  19. 19. 10. EGO BAIT -TARGETING MUMMY BLOGGERS! http://www.mone ybuddy.com.au/bl og/General/top-5- money-saving- blogs-for- women/80 36 Budget - Low hello@prosperitymedia.com.au
  20. 20. 11. #RCS CONTENT MARKETING  http://rcs.seerinteractive.com/money/ 37 2,500 backlinks Budget - High hello@prosperitymedia.com.au
  21. 21. 12. CREATIVE WEB APPLICATION - DEATH BY CAFFEINE APP http://www.energyfiend.com/death -by-caffeine 1,800 backlinks 39 Budget - Medium hello@prosperitymedia.com.au
  22. 22. 13. USE A HIGH QUALITYVIDEO PRODUCER – DRONES AND HIGH QUALITYVIDEO WORK Jamie Andrei who works with Prosperity Media uses drones and high quality video equipment to make GREAT video content which generates great traffic. Budget – Medium-High hello@prosperitymedia.com.au
  23. 23. 14.WORLDWIDE ETIQUETTE MAP - SWISSOTEL http://www.swissotel.com/prom o/etiquette-map/ 160 backlinks 41 Budget - Low hello@prosperitymedia.com.au
  24. 24. 15. MAKETHE ANNUAL REPORT SEXY – AIR BNB ANNUAL REPORT https://www.airbnb.com/annual/50 backlinks 42 Budget – Low-Medium hello@prosperitymedia.com.au
  25. 25. 16.VISUALIZE DATA SETS – A VISUALIZATION OF US DEBT http://usdebt.kleptocracy.us/1,300 backlinks 44 Budget - Medium hello@prosperitymedia.com.au
  26. 26. 17. WHO HASTHE MOST DEBT - BBC http://www.bbc.co.uk/news/business-157486961,000 backlinks 45 Budget - Medium hello@prosperitymedia.com.au
  27. 27. 18. WEEKLY ROUNDUPS OF CONTENT 27 Weekly round ups are a great way to build contacts, content and also drive traffic to your site. Budget - Low hello@prosperitymedia.com.au
  28. 28. 19. A PRETTY GIRL LEAVES A BRANDED COMMENTTO KIT KAT AND OREO Budget - Low hello@prosperitymedia.com.au
  29. 29. KIT KAT RESPONDS hello@prosperitymedia.com.au
  30. 30. OREO RESPONDS SHORTLY AFTER hello@prosperitymedia.com.au
  31. 31. 20. SNAPCHAT Budget - Low hello@prosperitymedia.com.au
  32. 32. 21. USING SOCIAL APPSTO DRIVETRAFFIC & SIGNUPS hello@prosperitymedia.com.au
  33. 33. 22. HIGH END INFOGRAHPICS hello@prosperitymedia.com.au http://jacoboneal.com/Budget – Medium - High
  34. 34. PROMOTE CONTENT MARKETINGVIA FACEBOOK PAGE ADS! Facebook really wants you to use Facebook promote page ads. Boost your content marketing with paid ads “friends of friends” on your account - cheap and effective. hello@prosperitymedia.com.au
  35. 35. LANDING PAGE COMPARISON IN GOOGLE ANALYTICS! BE SURETO UPDATE OLD CONTENT!!!!! hello@prosperitymedia.com.au
  36. 36. REMEMBER FOCUS ON QUALITY DO NOT FOCUS ON MAKING RUBBISH CONTENT hello@prosperitymedia.com.au
  37. 37. QUESTIONS? hello@prosperitymedia.com.au
  38. 38. GET IN CONTACT!  hello@prosperitymedia.com.au prosperitymedia.com.au 1300 886 452 hello@prosperitymedia.com.au
  39. 39. Time for a Drink =) hello@prosperitymedia.com.au

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