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Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
Web 2.0, Marketing and Libraries
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Web 2.0, Marketing and Libraries

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Presented at the Public Libraries Network Victoria - LibMark eMarketing Seminar - Friday 23rd October 2009

Presented at the Public Libraries Network Victoria - LibMark eMarketing Seminar - Friday 23rd October 2009

Published in: Technology, Education
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Transcript

  • 1. Web 2.0, Marketing and Libraries
    • Michelle McLean
    • Information Librarian
  • 2. Web 2.0 and Marketing
    • Direct Marketing
    • Indirect Marketing
    • Monitoring
    • Assessing
    http://www.hiddenpixels.com/designer-and-developer-resources/free-icons/
  • 3. Blogs http://www.develementllc.com/m/blogs/a/blog_trends_software.jpg
  • 4. Blogs
    • Events
    • News
    • Reviews
    • Teens
    • Community
    • Local History
  • 5. Blogs
    • Book Clubs
    • New releases
    • Construction
    • Reference queries
    • User feedback
  • 6. Social networking
  • 7. Social Networking
    • Catalogue
    • Events
    • Library portal
    • User feedback
    • Reference service
  • 8. Flickr
    • Virtual tour
    • Buildings
    • Events
    • Local history
    • Custom images
  • 9. Flickr
    • Library staff
    • New resources
    • Storage
  • 10. Microblogs - Twitter
    • Updates
    • Events
    • New resources
    • News
    • Library services
  • 11. Book sharing
    • Tagging
    • User reviews
    • Linked editions
    • Similar titles
  • 12. Podcasts
    • Virtual tours
    • Storytimes
    • How to
    • News
  • 13. Podcasts
    • Audio excerpts
    • Events
    • Oral history
    • Reviews
  • 14. Videos
    • How to
    • Events
    • Virtual tours
    • Construction
  • 15. Videos
    • Advertisements
    • Competitions
    • Resources
    • Services
  • 16. QR Codes
    • Mobile Devices
    • Branch details
    • News
    • Exhibitions
    • Tours
  • 17. RSS
    • Blogs
    • Events
    • Catalogue
    • Podcasts
    • Website
  • 18. Social bookmarking
    • Special events
    • Subject guides
    • Reference links
    • Kids and teen links
    • Summer Reading
  • 19. Widgets
    • Library toolbar
    • Catalogue search
    • Database search
    • Embedded video
    • Web 2.0 widgets
  • 20. Mashups
    • Google Maps
    • Books screensaver
    • IM in the catalogue
  • 21. Wikis
    • Wikipedia
    • Subject guides
    • Fiction series
    • Community information
    • Reading programs
  • 22. Security
    • Stored online
    • Question of ownership
    • Backups
    http://www.pnl.gov/breakthroughs/issues/2005-issues/fall/images/cyber_security.jpg
  • 23. Monitoring
    • Google Alerts
    • Twitter Search
    • RSS
    • Online tools
  • 24. Assessment
    • Visits
    • Subscribers
    • Place shifted content
    • User surveys
  • 25. Resources you need
    • Logins
    • Enthusiastic staff
    • Regular content
    • Promotion
    • Risk-taking
  • 26. Which tool for which purpose
    • Need first
    • Look at options
    • User behaviour
    • Ask users
    • Assess use
  • 27. Thanks! Michelle McLean Casey-Cardinia Library Corporation [email_address] connectinglibrarian.com twitter.com/michelleamclean

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