Web 2.0, Marketing and Libraries Michelle McLean Information Librarian

Michelle McLean

Information Librarian

Web 2.0 and Marketing Direct Marketing Indirect Marketing Monitoring Assessing http://www.hiddenpixels.com/designer-and-developer-resources/free-icons/

Direct Marketing

Indirect Marketing

Monitoring

Assessing

Blogs http://www.develementllc.com/m/blogs/a/blog_trends_software.jpg

Blogs Events News Reviews Teens Community Local History

Events

News

Reviews

Teens

Community

Local History

Blogs Book Clubs New releases Construction Reference queries User feedback

Book Clubs

New releases

Construction

Reference queries

User feedback

Social networking

Social Networking Catalogue Events Library portal User feedback Reference service

Catalogue

Events

Library portal

User feedback

Reference service

Flickr Virtual tour Buildings Events Local history Custom images

Virtual tour

Buildings

Events

Local history

Custom images

Flickr Library staff New resources Storage

Library staff

New resources

Storage

Microblogs - Twitter Updates Events New resources News Library services

Updates

Events

New resources

News

Library services

Book sharing Tagging User reviews Linked editions Similar titles

Tagging

User reviews

Linked editions

Similar titles

Podcasts Virtual tours Storytimes How to News

Virtual tours

Storytimes

How to

News

Podcasts Audio excerpts Events Oral history Reviews

Audio excerpts

Events

Oral history

Reviews

Videos How to Events Virtual tours Construction

How to

Events

Virtual tours

Construction

Videos Advertisements Competitions Resources Services

Advertisements

Competitions

Resources

Services

QR Codes Mobile Devices Branch details News Exhibitions Tours

Mobile Devices

Branch details

News

Exhibitions

Tours

RSS Blogs Events Catalogue Podcasts Website

Blogs

Events

Catalogue

Podcasts

Website

Social bookmarking Special events Subject guides Reference links Kids and teen links Summer Reading

Special events

Subject guides

Reference links

Kids and teen links

Summer Reading

Widgets Library toolbar Catalogue search Database search Embedded video Web 2.0 widgets

Library toolbar

Catalogue search

Database search

Embedded video

Web 2.0 widgets

Mashups Google Maps Books screensaver IM in the catalogue

Google Maps

Books screensaver

IM in the catalogue

Wikis Wikipedia Subject guides Fiction series Community information Reading programs

Wikipedia

Subject guides

Fiction series

Community information

Reading programs

Security Stored online Question of ownership Backups http://www.pnl.gov/breakthroughs/issues/2005-issues/fall/images/cyber_security.jpg

Stored online

Question of ownership

Backups

Monitoring Google Alerts Twitter Search RSS Online tools

Google Alerts

Twitter Search

RSS

Online tools

Assessment Visits Subscribers Place shifted content User surveys

Visits

Subscribers

Place shifted content

User surveys

Resources you need Logins Enthusiastic staff Regular content Promotion Risk-taking

Logins

Enthusiastic staff

Regular content

Promotion

Risk-taking

Which tool for which purpose Need first Look at options User behaviour Ask users Assess use

Need first

Look at options

User behaviour

Ask users

Assess use

Thanks! Michelle McLean Casey-Cardinia Library Corporation [email_address] connectinglibrarian.com twitter.com/michelleamclean