Meeting users online: public libraries experiences with Web 2.0 tools


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Three public libraries in Victoria share their experiences of using Web 2.0 tools to reach existing and new users.

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Meeting users online: public libraries experiences with Web 2.0 tools

  1. 1. MEETING USERS ONLINE Public libraries' experiences with Library 2.0 Maryanne Gosling Glenn Harper Michelle McLean
  2. 2. <ul><li>Casey-Cardinia Library Corporation </li></ul><ul><li>Eastern Regional Libraries </li></ul><ul><li>Frankston Library Service </li></ul>Who we are
  3. 3. What CCLC did Blogs Photo sharing Maps Learning 2.0 Web polls Social bookmarking Screencasts
  4. 4. <ul><li>Growing virtual use </li></ul><ul><li>Improve existing services </li></ul><ul><li>Offer new services </li></ul><ul><li>Interact with users </li></ul><ul><li>Present content in new ways </li></ul><ul><li>Communicate directly </li></ul><ul><li>Showcase </li></ul>Why?
  5. 5. What did we use? WordPress Blogger Flickr Google Maps Poll Daddy Camtasia Studio
  6. 6. Who does it? One person Working part-time With a team of interested staff and management support
  7. 7. How do we promote it? RSS feeds Word of mouth Information tool Learning 2.0 Postcard Staff talks Links, links, links
  8. 8. How do we manage it? With management support Develop policy Creative Commons Use stable tools Backups
  9. 9. How do we justify it? Statistics Links, links, links Relevance to existing service
  10. 10. Lessons learned Promote Use multimedia HTML skills Casual voice Experiment Invite interaction Be creative
  11. 11. More lessons learned Use tools in unusual ways Use RSS feeds Use existing resources Statistics from start Learning 2.0 Have fun!
  12. 12. Plans for the future New website Screencasts Podcasting Vidcasting More blogs Wikis
  13. 13. <ul><li>ERL - 13 branches, 3 mobiles with a fulltime Web Administrator (webgurl) </li></ul><ul><li>Lots of blogs </li></ul><ul><li>Wiki </li></ul><ul><li>Podcasts </li></ul><ul><li>Forum for book discussions </li></ul><ul><li>Google Maps of the branches, links on branch pages (embedding slows page load)‏ </li></ul><ul><li>Social network mashups </li></ul>What ERL did
  14. 14. <ul><li>Better way of promoting events </li></ul><ul><li>Incorporate member input into the website </li></ul><ul><li>Reach a greater audience with events </li></ul><ul><li>Find interesting new ways to present information </li></ul><ul><li>Make the website more dynamic </li></ul>Why?
  15. 15. <ul><li>Photos of the renovation were uploaded to Flickr </li></ul><ul><li>Flickr badge placed in the sidebar of the What's New blog </li></ul>During renovations - Boronia
  16. 16. <ul><li> </li></ul><ul><li>radio show is recorded </li></ul><ul><li>use Acoustica to edit out music and ads </li></ul><ul><li>uploaded to Ovi </li></ul><ul><li>now podcasting author visits </li></ul>Podcasting the radio show
  17. 17. <ul><li>Issues with quality control </li></ul><ul><ul><li>Need guidelines & policies </li></ul></ul><ul><ul><li>education (instructions and hands-on)‏ </li></ul></ul><ul><ul><li>set up post templates for blogs </li></ul></ul><ul><li>Control the style for a professional look </li></ul>Adding more authors
  18. 18. Developing Web Links Wiki
  19. 19. <ul><li>We could host the wiki ourselves </li></ul><ul><li>We could hide the registration form and create our own </li></ul><ul><li>We could control access to read and write to the wiki globally and per page </li></ul><ul><li>It had a simple editor </li></ul><ul><li>There were no ads </li></ul>Reasons for choosing Wikka Wiki
  20. 20. <ul><li>Need to be an editor to add content </li></ul><ul><li>Editors need to register with library staff through the website form </li></ul><ul><li>Disallowed comments </li></ul>Dealing with spam
  21. 21. <ul><li>If you build it they won't necessarily come </li></ul><ul><li>Stage 1 Staff - Need staff training so editing is not intimidating </li></ul><ul><li>Stage 2 Schools - Demonstrations to local school librarians </li></ul><ul><li>Stage 3 General public - screencasts </li></ul><ul><li>Potential for collaboration with other library services </li></ul><ul><li>Currently at Stage 1 </li></ul>Promotion
  22. 22. <ul><li>Website boring </li></ul><ul><li>Change library’s public image </li></ul><ul><li>Work outside Council style guide </li></ul><ul><li>New ways to promote services </li></ul><ul><li>New ways to interact with customers </li></ul><ul><li>Offer new services </li></ul><ul><li>Learning 2.0 </li></ul><ul><li>Put web 2.0 into redesigned website </li></ul>Why FLS use web 2.0
  23. 23. <ul><li>Blogs </li></ul><ul><li>Feeds </li></ul><ul><li>Polls </li></ul><ul><li>Mashups </li></ul>What we do
  24. 24. <ul><li>Blogger – two library blogs </li></ul><ul><li>Feedburner - email and RSS feeds </li></ul><ul><li>Google Maps – locations and directions </li></ul><ul><li>Google Reader – RSS feeds into blogs </li></ul><ul><li>Bravenet – polls and blog counter </li></ul><ul><li>YouTube – video embeds </li></ul><ul><li>Flickr – image slideshows and badges </li></ul><ul><li>Odiogo – text to speech audio streaming </li></ul><ul><li>Imagechef etc – still and video mashups </li></ul><ul><li>Twitter via Twitterfeed – RSS into Twitter </li></ul>What do we use?
  25. 25. <ul><li>Links from website to blogs </li></ul><ul><li>Links to specific posts from website </li></ul><ul><li>Email subscriptions </li></ul><ul><li>RSS feeds, including into Twitter </li></ul><ul><li>Embedded links to email and to save in Digg and Delicious </li></ul><ul><li>Word of mouth </li></ul><ul><li>Promote to colleagues </li></ul>How do we promote & distribute it?
  26. 26. <ul><li>Blogalogue </li></ul><ul><ul><li>library news and what's on </li></ul></ul><ul><ul><li>literary prize winners and shortlists </li></ul></ul><ul><ul><li>service promotion </li></ul></ul><ul><ul><li>reader development </li></ul></ul><ul><ul><li>monthly customer feedback PDFs </li></ul></ul><ul><ul><li>fun stuff </li></ul></ul><ul><li>Read Alert live </li></ul><ul><ul><li>what’s new in stock </li></ul></ul><ul><ul><li>generated from LMS emails </li></ul></ul>My two blogs
  27. 27. FISH The Blogalogue’s guiding principle is the FISH philosophy – Be There, Play, Make Their Day and Choose Your Attitude™ Image courtesy of gnewman at StockXchng -
  28. 28. Blogalogue = fun We adopted and promoted the Middleton Interactive Learning Centre as a new branch
  29. 29. <ul><li>Enable and ask for comments </li></ul><ul><li>Moderate comments - post or reject </li></ul><ul><li>Reject spam </li></ul><ul><li>Have a comments policy linked from blog </li></ul><ul><li>Respond to selected comments, as some are questions or need clarification </li></ul>Comments
  30. 30. Our Librarians post got two comments Anonymous said... It is not a reality show. It is not a mockumentary. It is supposed to be a comedy, ha ha Anonymous said... Hi harps,Thanks for your interest in the show and the world of Middleton. Enjoyed your blog. I laughed at your description of the show as a reality series. Hopefully you've been enjoying the ride so far. Frances and the team.
  31. 31. <ul><li>FLS use Bravenet for polls in blogs - and do fun polls </li></ul>Fun polls
  32. 32. <ul><li>Blogalogue’s design a library poster competition </li></ul><ul><li>Poster slideshow on Flickr </li></ul><ul><li>iPod nano as prize </li></ul><ul><li>1 happy winner – only 2 entrants! </li></ul>Online competition
  33. 33. Fear not! Play and see how far you can take it.
  34. 34. The ALIA presentation and paper were compiled using Zoho Show & Wetpaint with only one face-to-face meeting Zoho Show - Wetpaint - Most images courtesy of StockXchng