Your SlideShare is downloading. ×
0
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
4 yle lauri kivinen
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

4 yle lauri kivinen

206

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
206
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Here, there and everywhere -Connected TV and public service CEO Lauri Kivinen Finnish Broadcasting CompanyConnected TV and Video Conference, Moscow 5.3.2013
  2. • Finnish TV market• Online viewing• Future of Connected TV
  3. Media business models SUBSCRIPTION SERVICES FREE TO MUSIC PAY-TV SERVICES AIR TV STREAMING WEB TV SERVICESADVERTISING NEWSPAPERS & MAGAZINESSUPPORTED SERVICES SEARCH & PUBLIC AGGREGATION SERVICE SOCIAL MEDIA MEDIA
  4. Finnish Broadcasting Company• 3100 employees• Annual budget 450 million €• State owned public media• 4 TV channels, 6 radio channels, Internet services• 26 regional radio services• 8 regional TV news broadcasts• 99 % of Finns use Yle’s services• Daily reach more than 75 %
  5. TV viewing shares by media company Finland: 5,4 million people and 2,5 million households Other commercial 13 % Yle 42 % Nelonen Media 15 % MTV Media 30 %Average daily TV viewing time in Finland: 3 hours 3 minutesWeb TV adds 1,5% to TV watching Source: TV Peoplemeter, Finnpanel Oy, 2012
  6. INPUT 2014 in Finland!• International Public Television Screening Event and Conference• The world’s biggest event for public broadcasting companies in Helsinki 12-15 May 2014 Welcome !
  7. Roles of Connected TV1. Catch up and Catalogue viewing • Personal Video Recording • Catch-up and On-demand services, Web TV2. Enriching linear TV watching • Second window, Second screen • Chat, Polls,Quizzes,Voting • Social TV
  8. Majority of TV viewing is linear Scheduled TV Catalogue contentLinear TV Broadcast TV catch-up Web TV on demand91 % 7% 2% Source: Tv-meter/Finnpanel and comScore - Yle Media Unit
  9. Majority of TV viewing is linear Scheduled TV Catalogue contentLinear TV Broadcast TV catch-up Web TV on demand91 % 7% 2%News, Current affairs, Movies, Drama,Sports, Events, Other Series, Childrenscheduled content Source: Tv-meter/Finnpanel and comScore - Yle Media Unit
  10. Majority of TV viewing is linear CONNECTED TV Scheduled TV Catalogue contentLinear TV Broadcast TV catch-up Web TV on demand91 % 7% 2%News, Current affairs, Movies, Drama,Sports, Events, Other Series, Childrenscheduled content Source: Tv-meter/Finnpanel and comScore - Yle Media Unit
  11. Yle Areena is the most valuedonline media brand in Finland• Finland’s leading catch up service• Radio channels simulcast• TV simulcast coming
  12. TV & Web TV Areena catch up PVR 6%catch up 7% TV rerun 29 % TV premiere 58 % Uusi päivä, youth drama series: non-linear viewing 13% Source: Tv-meter (Finnpanel -Yle VP), comScore
  13. Challenges of the Connected world in TV Rights management Fragmentation of platforms and devices Battles in the value chain
  14. Online rights challenge Audiences expect Content rights are to access content: being sold • Everywhere • On a territorial basis • Within time windows • Any time • Limited to specific • On any device distribution channels
  15. Diversification  fragmentation No single winning platform
  16. Devices capable for video viewing100%90% Smartphones80% By 2020: Most web-connected devices will be personal70% Tablets60%50% PC-households40%30% Game consoles etc.20% connected to Internet10% Connected TV´s, 0% connected to Internet 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Industry estimate
  17. Connected TV value chain Content Services Delivery Platform Boxes TV Sets production packagingInternet services, Telecom operators Devicegames and social manufacturersmedia TV distributorsVideo on demand Other ecosystems(broadcasters and web (operating systems, walledTV services) gardens etc.)
  18. Audience behaviour• Second screen, social media• Games & the big screen• Simplicity
  19. Audience behaviour• Second screen, social media• Games & the big screen• Simplicity
  20. Thank You CEO Lauri Kivinen Finnish Broadcasting CompanyConnected TV and Video Conference, Moscow 5.3.2013

×