Connected Urban Development © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID The Amsterdam Program IBSG February 2008

Amsterdam Engagement Time Line September 06 – June 07: Program Outline Defined June 5 th : CUD Collaboration and Program Outline formally approved by City Council Program outline translated into Project Planning (June-August 07) Project Management Support acquired by city departments as to help execute (June-november 07) Value Case Connected Municipal Buildings to be enhanced (1.1 version) Pilots being launched in 2008

September 06 – June 07: Program Outline Defined

June 5 th : CUD Collaboration and Program Outline formally approved by City Council

Program outline translated into Project Planning (June-August 07)

Project Management Support acquired by city departments as to help execute (June-november 07)

Value Case Connected Municipal Buildings to be enhanced (1.1 version)

Pilots being launched in 2008

Program Outline Amsterdam CUD Engagement

Overview of Program CUD in Amsterdam E-work: Smart Work Center Personal Travel Assistant (PTA) Connected & Sustainable Municipal Buildings Green IT Events: CUD Global Conference, Amsterdam, September 23-24, 2008, in conjunction with Amsterdam’s annual PicNic and Green Challenge Events

E-work: Smart Work Center

Personal Travel Assistant (PTA)

Connected & Sustainable Municipal Buildings

Green IT

Events:

CUD Global Conference, Amsterdam, September 23-24, 2008, in conjunction with Amsterdam’s annual PicNic and Green Challenge Events

Traffic, Transport, Mobility 3 Cluster Approach is required Travel Information Road Pricing E-Work + Alternative + Latent Demand + + Ework Information Cost Information + +

E-Work: CUD Smart Work Centers Another E-Work Environment In addition to home environment No ‘home disturbances’ high-end environment, high end video conference More sustainable than home based e-work Alternative meeting place (unlike home) Multiple Service Environment (Child Day Care, Restaurant etc.) Real transport substitution Both pilot and scaling exercises based on business model; Collaboration with both public and private partners

Another E-Work Environment

In addition to home environment

No ‘home disturbances’

high-end environment, high end video conference

More sustainable than home based e-work

Alternative meeting place (unlike home)

Multiple Service Environment (Child Day Care, Restaurant etc.)

Real transport substitution

Both pilot and scaling exercises based on business model; Collaboration with both public and private partners

CUD Vision: a Network of Smart Work Centers for Amsterdam Region: car traffic to be substituted through virtual presence & e-work Zwolle Almere Purmerend Haarlem Utrecht/A2 Amsterdam

Smart Work Center: an Integrated Service Concept The first SWC provides the following: Flexible work stations/ conference rooms Lounge work places Telepresence facilities Restaurant/ Business Club/ Catering Child day care Bank IT Support Notary and legal advice Employment agency Easy physical access, close proximity to highway

The first SWC provides the following:

Flexible work stations/ conference rooms

Lounge work places

Telepresence facilities

Restaurant/ Business Club/ Catering

Child day care

Bank

IT Support

Notary and legal advice

Employment agency

Easy physical access, close proximity to highway

Smart Work Center Concept Cisco Telepresence Various work stations and Lounges

Pros of Smart Work Centers Pros for Employee Urban community, interaction between neighbours Better work life balance Flexible work opportunities Good infrastructure and business support Pros for Employer Increased productivity of employee Reduced real estate overhead Preferred employer Green Approach, Positive PR

Pros for Employee

Urban community, interaction between neighbours

Better work life balance

Flexible work opportunities

Good infrastructure and business support

Pros for Employer

Increased productivity of employee

Reduced real estate overhead

Preferred employer

Green Approach, Positive PR

Pros of Smart Work Centers SWCs in addition to home work environment -Home environment not always ideal -High end communication facilities -Professional setting & meeting place -More sustainable energy use -Comprehensive service concept -Location according to needs and proximity of infrastructure

Partners in the first Smart Work Center, Almere, the Netherlands Municipality of Almere Municipality of Amsterdam Cisco Quality Centre H4O Investments (Real Estate) Almere Smart City Foundation Nederland Breedbandland

Municipality of Almere

Municipality of Amsterdam

Cisco

Quality Centre

H4O Investments (Real Estate)

Almere Smart City Foundation

Nederland Breedbandland

Traffic, Transport, Mobility 3 Cluster Approach is required Travel Information Road Pricing E-Work + Alternative + Latent Demand + + Ework Information Cost Information + + CUD CUD ?

Personal Travel Assistant - Amsterdam Smart Public Transport services: ‘A date with your bus’ Group of Amsterdam / Dutch Stakeholders forged Group to decide on functionality of Amsterdam PTA, based on MIT’s PoC and local requirements Full disclosure on architecture, functionality at CUD Global Conference, Amsterdam, September 23-24

Smart Public Transport services: ‘A date with your bus’

Group of Amsterdam / Dutch Stakeholders forged

Group to decide on functionality of Amsterdam PTA, based on MIT’s PoC and local requirements

Full disclosure on architecture, functionality at CUD Global Conference, Amsterdam, September 23-24

Status Amsterdam Engagement Municipal Buildings City departments engaged, Pilot buildings being Selected Local Data Acquired on pilot buildings (size, number of employees, electricity usage, connectivity etc. Value Case ‘Connected Municipal Buildings’ 1.1 forged based on: Cisco Connected Real Estate Concept & Experience Local Data Carbon Dioxide Emission equations and assumptions

City departments engaged, Pilot buildings being Selected

Local Data Acquired on pilot buildings (size, number of employees, electricity usage, connectivity etc.

Value Case ‘Connected Municipal Buildings’ 1.1 forged based on:

Cisco Connected Real Estate Concept & Experience

Local Data

Carbon Dioxide Emission equations and assumptions

The Smart, Sustainable Work Place Typical adaptations based on CCRE concept Office Equipment from 3.5 to 2.8 device per worker 70% reduction in Printers en photocopy machines Fewer stand-alone devices, more network More flexible work spaces Integrated, smart facility management Fire Alarm, Access, Security, Heating, Elevators, Lighting etc. © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID

Typical adaptations based on CCRE concept

Office Equipment from 3.5 to 2.8 device per worker

70% reduction in Printers en photocopy machines

Fewer stand-alone devices, more network

More flexible work spaces

Integrated, smart facility management

Fire Alarm, Access, Security, Heating, Elevators, Lighting etc.

Green IT 160+ Service Providers in Amsterdam region approached on a greening of the branch Invite by mayor to ‘green ambitious SPs’ to join lead-group Lead-group to forge & sign charter of measures Charter to become standard for branch Charter to be presented at CUD Global Conference, Amsterdam, September 23-24, 2008

160+ Service Providers in Amsterdam region approached on a greening of the branch

Invite by mayor to ‘green ambitious SPs’ to join lead-group

Lead-group to forge & sign charter of measures

Charter to become standard for branch

Charter to be presented at CUD Global Conference, Amsterdam, September 23-24, 2008

Amsterdam to host CUD Global Conference Second Edition of CUD Global Conference to take place in Amsterdam on September 23-24, 2008 Theme: “Broadband for Sustainability” To be organized in conjunction with Amsterdam’s annual PicNic (Multimedia) event To be organized in conjunction with Amsterdam’s Green Challenge Event

Second Edition of CUD Global Conference to take place in Amsterdam on September 23-24, 2008

Theme: “Broadband for Sustainability”

To be organized in conjunction with Amsterdam’s annual PicNic (Multimedia) event

To be organized in conjunction with Amsterdam’s Green Challenge Event