The Amsterdam Program - IBSG - Feb 08

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The Amsterdam Program - IBSG - Feb 08

  1. 1. Connected Urban Development © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID The Amsterdam Program IBSG February 2008
  2. 2. Amsterdam Engagement Time Line <ul><li>September 06 – June 07: Program Outline Defined </li></ul><ul><li>June 5 th : CUD Collaboration and Program Outline formally approved by City Council </li></ul><ul><li>Program outline translated into Project Planning (June-August 07) </li></ul><ul><li>Project Management Support acquired by city departments as to help execute (June-november 07) </li></ul><ul><li>Value Case Connected Municipal Buildings to be enhanced (1.1 version) </li></ul><ul><li>Pilots being launched in 2008 </li></ul>
  3. 3. Program Outline Amsterdam CUD Engagement
  4. 4. Overview of Program CUD in Amsterdam <ul><li>E-work: Smart Work Center </li></ul><ul><li>Personal Travel Assistant (PTA) </li></ul><ul><li>Connected & Sustainable Municipal Buildings </li></ul><ul><li>Green IT </li></ul><ul><li>Events: </li></ul><ul><li>CUD Global Conference, Amsterdam, September 23-24, 2008, in conjunction with Amsterdam’s annual PicNic and Green Challenge Events </li></ul>
  5. 5. Traffic, Transport, Mobility 3 Cluster Approach is required Travel Information Road Pricing E-Work + Alternative + Latent Demand + + Ework Information Cost Information + +
  6. 6. E-Work: CUD Smart Work Centers <ul><li>Another E-Work Environment </li></ul><ul><li>In addition to home environment </li></ul><ul><ul><li>No ‘home disturbances’ </li></ul></ul><ul><ul><li>high-end environment, high end video conference </li></ul></ul><ul><ul><li>More sustainable than home based e-work </li></ul></ul><ul><ul><li>Alternative meeting place (unlike home) </li></ul></ul><ul><li>Multiple Service Environment (Child Day Care, Restaurant etc.) </li></ul><ul><li>Real transport substitution </li></ul><ul><li>Both pilot and scaling exercises based on business model; Collaboration with both public and private partners </li></ul>
  7. 7. CUD Vision: a Network of Smart Work Centers for Amsterdam Region: car traffic to be substituted through virtual presence & e-work Zwolle Almere Purmerend Haarlem Utrecht/A2 Amsterdam
  8. 8. Smart Work Center: an Integrated Service Concept <ul><li>The first SWC provides the following: </li></ul><ul><li>Flexible work stations/ conference rooms </li></ul><ul><li>Lounge work places </li></ul><ul><li>Telepresence facilities </li></ul><ul><li>Restaurant/ Business Club/ Catering </li></ul><ul><li>Child day care </li></ul><ul><li>Bank </li></ul><ul><li>IT Support </li></ul><ul><li>Notary and legal advice </li></ul><ul><li>Employment agency </li></ul><ul><li>Easy physical access, close proximity to highway </li></ul>
  9. 9. Smart Work Center Concept Cisco Telepresence Various work stations and Lounges
  10. 10. Pros of Smart Work Centers <ul><li>Pros for Employee </li></ul><ul><li>Urban community, interaction between neighbours </li></ul><ul><li>Better work life balance </li></ul><ul><li>Flexible work opportunities </li></ul><ul><li>Good infrastructure and business support </li></ul><ul><li>Pros for Employer </li></ul><ul><li>Increased productivity of employee </li></ul><ul><li>Reduced real estate overhead </li></ul><ul><li>Preferred employer </li></ul><ul><li>Green Approach, Positive PR </li></ul>
  11. 11. Pros of Smart Work Centers SWCs in addition to home work environment -Home environment not always ideal -High end communication facilities -Professional setting & meeting place -More sustainable energy use -Comprehensive service concept -Location according to needs and proximity of infrastructure
  12. 12. Partners in the first Smart Work Center, Almere, the Netherlands <ul><li>Municipality of Almere </li></ul><ul><li>Municipality of Amsterdam </li></ul><ul><li>Cisco </li></ul><ul><li>Quality Centre </li></ul><ul><li>H4O Investments (Real Estate) </li></ul><ul><li>Almere Smart City Foundation </li></ul><ul><li>Nederland Breedbandland </li></ul>
  13. 13. Traffic, Transport, Mobility 3 Cluster Approach is required Travel Information Road Pricing E-Work + Alternative + Latent Demand + + Ework Information Cost Information + + CUD CUD ?
  14. 14. Personal Travel Assistant - Amsterdam <ul><li>Smart Public Transport services: ‘A date with your bus’ </li></ul><ul><li>Group of Amsterdam / Dutch Stakeholders forged </li></ul><ul><li>Group to decide on functionality of Amsterdam PTA, based on MIT’s PoC and local requirements </li></ul><ul><li>Full disclosure on architecture, functionality at CUD Global Conference, Amsterdam, September 23-24 </li></ul>
  15. 15. Status Amsterdam Engagement Municipal Buildings <ul><li>City departments engaged, Pilot buildings being Selected </li></ul><ul><li>Local Data Acquired on pilot buildings (size, number of employees, electricity usage, connectivity etc. </li></ul><ul><li>Value Case ‘Connected Municipal Buildings’ 1.1 forged based on: </li></ul><ul><ul><li>Cisco Connected Real Estate Concept & Experience </li></ul></ul><ul><ul><li>Local Data </li></ul></ul><ul><ul><li>Carbon Dioxide Emission equations and assumptions </li></ul></ul>
  16. 16. The Smart, Sustainable Work Place <ul><li>Typical adaptations based on CCRE concept </li></ul><ul><li>Office Equipment from 3.5 to 2.8 device per worker </li></ul><ul><li>70% reduction in Printers en photocopy machines </li></ul><ul><li>Fewer stand-alone devices, more network </li></ul><ul><li>More flexible work spaces </li></ul><ul><li>Integrated, smart facility management </li></ul><ul><li>Fire Alarm, Access, Security, Heating, Elevators, Lighting etc. </li></ul>© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID
  17. 18. Green IT <ul><li>160+ Service Providers in Amsterdam region approached on a greening of the branch </li></ul><ul><li>Invite by mayor to ‘green ambitious SPs’ to join lead-group </li></ul><ul><li>Lead-group to forge & sign charter of measures </li></ul><ul><li>Charter to become standard for branch </li></ul><ul><li>Charter to be presented at CUD Global Conference, Amsterdam, September 23-24, 2008 </li></ul>
  18. 19. Amsterdam to host CUD Global Conference <ul><li>Second Edition of CUD Global Conference to take place in Amsterdam on September 23-24, 2008 </li></ul><ul><li>Theme: “Broadband for Sustainability” </li></ul><ul><li>To be organized in conjunction with Amsterdam’s annual PicNic (Multimedia) event </li></ul><ul><li>To be organized in conjunction with Amsterdam’s Green Challenge Event </li></ul>

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