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The Amsterdam Program - IBSG - Feb 08

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  • 1. Connected Urban Development © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID The Amsterdam Program IBSG February 2008
  • 2. Amsterdam Engagement Time Line
    • September 06 – June 07: Program Outline Defined
    • June 5 th : CUD Collaboration and Program Outline formally approved by City Council
    • Program outline translated into Project Planning (June-August 07)
    • Project Management Support acquired by city departments as to help execute (June-november 07)
    • Value Case Connected Municipal Buildings to be enhanced (1.1 version)
    • Pilots being launched in 2008
  • 3. Program Outline Amsterdam CUD Engagement
  • 4. Overview of Program CUD in Amsterdam
    • E-work: Smart Work Center
    • Personal Travel Assistant (PTA)
    • Connected & Sustainable Municipal Buildings
    • Green IT
    • Events:
    • CUD Global Conference, Amsterdam, September 23-24, 2008, in conjunction with Amsterdam’s annual PicNic and Green Challenge Events
  • 5. Traffic, Transport, Mobility 3 Cluster Approach is required Travel Information Road Pricing E-Work + Alternative + Latent Demand + + Ework Information Cost Information + +
  • 6. E-Work: CUD Smart Work Centers
    • Another E-Work Environment
    • In addition to home environment
      • No ‘home disturbances’
      • high-end environment, high end video conference
      • More sustainable than home based e-work
      • Alternative meeting place (unlike home)
    • Multiple Service Environment (Child Day Care, Restaurant etc.)
    • Real transport substitution
    • Both pilot and scaling exercises based on business model; Collaboration with both public and private partners
  • 7. CUD Vision: a Network of Smart Work Centers for Amsterdam Region: car traffic to be substituted through virtual presence & e-work Zwolle Almere Purmerend Haarlem Utrecht/A2 Amsterdam
  • 8. Smart Work Center: an Integrated Service Concept
    • The first SWC provides the following:
    • Flexible work stations/ conference rooms
    • Lounge work places
    • Telepresence facilities
    • Restaurant/ Business Club/ Catering
    • Child day care
    • Bank
    • IT Support
    • Notary and legal advice
    • Employment agency
    • Easy physical access, close proximity to highway
  • 9. Smart Work Center Concept Cisco Telepresence Various work stations and Lounges
  • 10. Pros of Smart Work Centers
    • Pros for Employee
    • Urban community, interaction between neighbours
    • Better work life balance
    • Flexible work opportunities
    • Good infrastructure and business support
    • Pros for Employer
    • Increased productivity of employee
    • Reduced real estate overhead
    • Preferred employer
    • Green Approach, Positive PR
  • 11. Pros of Smart Work Centers SWCs in addition to home work environment -Home environment not always ideal -High end communication facilities -Professional setting & meeting place -More sustainable energy use -Comprehensive service concept -Location according to needs and proximity of infrastructure
  • 12. Partners in the first Smart Work Center, Almere, the Netherlands
    • Municipality of Almere
    • Municipality of Amsterdam
    • Cisco
    • Quality Centre
    • H4O Investments (Real Estate)
    • Almere Smart City Foundation
    • Nederland Breedbandland
  • 13. Traffic, Transport, Mobility 3 Cluster Approach is required Travel Information Road Pricing E-Work + Alternative + Latent Demand + + Ework Information Cost Information + + CUD CUD ?
  • 14. Personal Travel Assistant - Amsterdam
    • Smart Public Transport services: ‘A date with your bus’
    • Group of Amsterdam / Dutch Stakeholders forged
    • Group to decide on functionality of Amsterdam PTA, based on MIT’s PoC and local requirements
    • Full disclosure on architecture, functionality at CUD Global Conference, Amsterdam, September 23-24
  • 15. Status Amsterdam Engagement Municipal Buildings
    • City departments engaged, Pilot buildings being Selected
    • Local Data Acquired on pilot buildings (size, number of employees, electricity usage, connectivity etc.
    • Value Case ‘Connected Municipal Buildings’ 1.1 forged based on:
      • Cisco Connected Real Estate Concept & Experience
      • Local Data
      • Carbon Dioxide Emission equations and assumptions
  • 16. The Smart, Sustainable Work Place
    • Typical adaptations based on CCRE concept
    • Office Equipment from 3.5 to 2.8 device per worker
    • 70% reduction in Printers en photocopy machines
    • Fewer stand-alone devices, more network
    • More flexible work spaces
    • Integrated, smart facility management
    • Fire Alarm, Access, Security, Heating, Elevators, Lighting etc.
    © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID
  • 17.  
  • 18. Green IT
    • 160+ Service Providers in Amsterdam region approached on a greening of the branch
    • Invite by mayor to ‘green ambitious SPs’ to join lead-group
    • Lead-group to forge & sign charter of measures
    • Charter to become standard for branch
    • Charter to be presented at CUD Global Conference, Amsterdam, September 23-24, 2008
  • 19. Amsterdam to host CUD Global Conference
    • Second Edition of CUD Global Conference to take place in Amsterdam on September 23-24, 2008
    • Theme: “Broadband for Sustainability”
    • To be organized in conjunction with Amsterdam’s annual PicNic (Multimedia) event
    • To be organized in conjunction with Amsterdam’s Green Challenge Event