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Smart and Connected Urban Mobility
 Amsterdam as an innovative employer

                 Mark de Kruijk
    Director City...
Amsterdam as an
innovative employer
Mark de Kruijk
Director City Program “Amsterdam Topstad”




Shanghai, June, 17, 2010
June, 17, 2010         Amsterdam as an innovative employer




                 Background Amsterdam Topstad

            ...
June, 17, 2010         Amsterdam as an innovative employer




                 Amsterdam, some basics

                 ...
June, 17, 2010       Amsterdam as an innovative employer




                 Top 5 employers Amsterdam region

          ...
June, 17, 2010       Amsterdam as an innovative employer




                 Where people live: Distance to the City

   ...
June, 17, 2010         Amsterdam as an innovative employer




                 Reduction home–work traffic, because

    ...
June, 17, 2010         Amsterdam as an innovative employer




                 Tools as employer

                  Make...
June, 17, 2010         Amsterdam as an innovative employer




                 New policy of City Council

              ...
June, 17, 2010         Amsterdam as an innovative employer




                 Smart Work Centers
                 Philos...
Smpt



S

From 1 to 99 locations in the Netherlands
From Proof of Concept to Network             Key Features of SWC
            ...
June, 17, 2010        Amsterdam as an innovative employer




                 Make it happen

                 Main issue...
Thanks
June, 17, 2010




                           SUPPORTED BY:


Shanghai, June, 17, 2010
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Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovative employer

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Transcript of "Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovative employer"

  1. 1. Smart and Connected Urban Mobility Amsterdam as an innovative employer Mark de Kruijk Director City Program “Amsterdam Topstad” SUPPORTED BY:
  2. 2. Amsterdam as an innovative employer Mark de Kruijk Director City Program “Amsterdam Topstad” Shanghai, June, 17, 2010
  3. 3. June, 17, 2010 Amsterdam as an innovative employer Background Amsterdam Topstad  Make Amsterdam more attractive for international business: top-5 position  Sustainability is serious issue  Practice what you preach
  4. 4. June, 17, 2010 Amsterdam as an innovative employer Amsterdam, some basics  Old city, 750.000 inhabitants  City Council: >16.000 employes (15.000 fte)  City Council: 200 different buildings  #1 employer in Amsterdam Area  54% employes live in Amsterdam (the City)
  5. 5. June, 17, 2010 Amsterdam as an innovative employer Top 5 employers Amsterdam region 1. Amsterdam City 16.500 Council 2. ING (financials) 13.000 3. University of 12.000 Amsterdam/AMC 4. ABN/AMRO 11.000 (financials) 5. Free University / 8.000 Vumc 492.000
  6. 6. June, 17, 2010 Amsterdam as an innovative employer Where people live: Distance to the City  0 – 10 km 54% (8.900)  11-20 km 18% }  21-30 km 13% } (7.600)  > 30 km 15% }
  7. 7. June, 17, 2010 Amsterdam as an innovative employer Reduction home–work traffic, because  Congestion  Carbon footprint  Cost reduction  Culture change
  8. 8. June, 17, 2010 Amsterdam as an innovative employer Tools as employer  Make car transport unattractive  Stimulate public transport / biking  Less workspace in the City  Investment in IT (network, connection, PTA, laptops)  Alternative office space: Smart Work Centers
  9. 9. June, 17, 2010 Amsterdam as an innovative employer New policy of City Council  Reduce number of buildings (200 -> 120)  Reduce norm workspace / fte (1.1 -> 0.7)  Additional investment in IT (Euro 100.000.000)  Increase number of tokens (20% -> 50%)  Rent workspace in SWC’s
  10. 10. June, 17, 2010 Amsterdam as an innovative employer Smart Work Centers Philosophy  Cooperation with private sector Conditions  High quality workplaces  Easy access  Available all around Amsterdam Organisation  One counterpart to deal with
  11. 11. Smpt 
  12. 12. S From 1 to 99 locations in the Netherlands From Proof of Concept to Network Key Features of SWC  Flexible work stations  Conference rooms  Lounge work places  Telepresence facilities Massive personal car travels  Restaurant substituted through the chain of SWCs  Catering  Child day care  Bank  IT Support  Parking  Social Programs  Employment agency  Easy physical access Anything else that may help optimize a day in the life of a worker
  13. 13. June, 17, 2010 Amsterdam as an innovative employer Make it happen Main issue Culture  Managers  Employees  Organisation as a whole Drivers  High commitment City Council  Just start!
  14. 14. Thanks June, 17, 2010 SUPPORTED BY: Shanghai, June, 17, 2010
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