Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovative employer

Smart and Connected Urban Mobility Amsterdam as an innovative employer Mark de Kruijk Director City Program “Amsterdam Topstad” SUPPORTED BY:

Amsterdam as an innovative employer Mark de Kruijk Director City Program “Amsterdam Topstad” Shanghai, June, 17, 2010

June, 17, 2010 Amsterdam as an innovative employer Background Amsterdam Topstad  Make Amsterdam more attractive for international business: top-5 position  Sustainability is serious issue  Practice what you preach

June, 17, 2010 Amsterdam as an innovative employer Amsterdam, some basics  Old city, 750.000 inhabitants  City Council: >16.000 employes (15.000 fte)  City Council: 200 different buildings  #1 employer in Amsterdam Area  54% employes live in Amsterdam (the City)

June, 17, 2010 Amsterdam as an innovative employer Top 5 employers Amsterdam region 1. Amsterdam City 16.500 Council 2. ING (financials) 13.000 3. University of 12.000 Amsterdam/AMC 4. ABN/AMRO 11.000 (financials) 5. Free University / 8.000 Vumc 492.000

June, 17, 2010 Amsterdam as an innovative employer Where people live: Distance to the City  0 – 10 km 54% (8.900)  11-20 km 18% }  21-30 km 13% } (7.600)  > 30 km 15% }

June, 17, 2010 Amsterdam as an innovative employer Reduction home–work traffic, because  Congestion  Carbon footprint  Cost reduction  Culture change

June, 17, 2010 Amsterdam as an innovative employer Tools as employer  Make car transport unattractive  Stimulate public transport / biking  Less workspace in the City  Investment in IT (network, connection, PTA, laptops)  Alternative office space: Smart Work Centers

June, 17, 2010 Amsterdam as an innovative employer New policy of City Council  Reduce number of buildings (200 -> 120)  Reduce norm workspace / fte (1.1 -> 0.7)  Additional investment in IT (Euro 100.000.000)  Increase number of tokens (20% -> 50%)  Rent workspace in SWC’s

June, 17, 2010 Amsterdam as an innovative employer Smart Work Centers Philosophy  Cooperation with private sector Conditions  High quality workplaces  Easy access  Available all around Amsterdam Organisation  One counterpart to deal with

Smpt 

S From 1 to 99 locations in the Netherlands From Proof of Concept to Network Key Features of SWC  Flexible work stations  Conference rooms  Lounge work places  Telepresence facilities Massive personal car travels  Restaurant substituted through the chain of SWCs  Catering  Child day care  Bank  IT Support  Parking  Social Programs  Employment agency  Easy physical access Anything else that may help optimize a day in the life of a worker

June, 17, 2010 Amsterdam as an innovative employer Make it happen Main issue Culture  Managers  Employees  Organisation as a whole Drivers  High commitment City Council  Just start!

Thanks June, 17, 2010 SUPPORTED BY: Shanghai, June, 17, 2010

Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovative employer

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