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Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
Ronald Prins - The Smart Work Center Project in Amsterdam
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Ronald Prins - The Smart Work Center Project in Amsterdam

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  • 1. The CUD Smart Work Center Project the City of Amsterdam Sustainable Metropole Connected Urban Development Global Conference 2009 May, 21 – 22, 2009 Seoul
  • 2. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Sustainable Energy Strategy
  • 3. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 What is a Smart Work Center? A Professional Facility close to residential areas for workers to work from Not just an alternative to the traditional office or home work place, but an additional place to work from A facility that offers a broad array of services which help optimize ‘A Day in the Life of’ a (knowledge) worker A place to work for workers from varying employers, branches and sectors A facility that is supported and endorsed by the City of Amsterdam but enabled by a replicable business model and private investments
  • 4. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 The Road Traveled… 15 months of preparations prior to Launch (sept. 08) A multiple-Stakeholder group from the outset: private investors and companies, Cisco, Cities of Amsterdam and Almere Business Model forged together with partners Amsterdam’s multiple roles…
  • 5. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Role of the City of Amsterdam in overall project Program & Project Partner: Vision Facilitator, bringing together public and private stakeholders Part of Amsterdam’s wider Eco-Strategy Financial support enabling a basic Telepresence infrastructure Facilitating the SWC Umbrella Organization Employer Eat your own Dog Food! Amsterdam Employees among the first users
  • 6. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Smart Work Center: an Integrated Service Concept Flexible work stations Conference rooms Lounge work places Cisco Telepresence facilities Restaurant/ Business Club/ Catering Child day care Bank IT Support Notary and legal advice Easy physical access, close proximity to highway
  • 7. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Smart Work Center Concept
  • 8. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Opening Pilot Smart Work Center Amsterdam Mayor Job Cohen, Almere Mayor Annemarie Jorritsma, Cisco Europe President Chris Dedicoat officiating the pilot CUD Smart Work Center per Telepresence, September 23, 2008
  • 9. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 From Pilot to Scaling Smart Work Center User Survey Scaling Effort: new SWCs opening up in the Netherlands Umbrella Organization for SWC Providers
  • 10. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Main findings user evaluation study Conducted by the Telematica Institute, November - March 09 Current users are positive Average grade on SWC experience (scale 1-10): 7.7 Reduction of travel time is main motivation with choice of location as value differentiator (significant difference between IBM/HP users (car oriented) versus gemeente Amsterdam users (public transport oriented) Average time gain is 66 minutes per SWC working day 10
  • 11. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Main findings user survey (2) SWC enables new ways of working Evidence for SWC concept leading to more flexible and more productive working practice. Typical work activities and characteristics match well with SWC model. Adequate ICT in place to work remotely (all cases VPN access). Main work strategy of current population is geared towards concentrated work activities on selected days in the week. Physical contact with colleagues remains important and is planned on other days of the week. Main value differentiator with home-based work is difference in mindset: In SWC mindset more easily set to work; no unwanted mixing with private life issues (disturbances)
  • 12. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 % people who see points below as bottlenecks for further growth of concept More locations needed More facilities and services needed Better facilities and services are needed More organisations should be able to use SWC More employees should be able to use SWC Managers are not convinced of added value SWS is seen as a pilot, not as a sustainable alternative The location is wrong 0% 20% 40% 60% 80% 100% 12
  • 13. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Scaling SWCs in the Netherlands (Randstad Region)
  • 14. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Umbrella Organization for SWCs Organization is currently being founded Single point of contact for Employers for multiple Smart Work locations Online, Multimodal Reservation System Platform for diverse stakeholders, both public and private Role of Amsterdam: support scaling efforts beyond the actual project commitments of the CUD Smart Work Center Pilot
  • 15. May, 21-22, 2009 Seoul Connected Urban Development Global Conference 2009 Lessons Learned Governance / P.P.P. Partnerships is very important The challenge is not technology, work place designs or business models… …the challenge is cultural, psychological Amsterdam as an employer: a lot of internal resistance Plan immediately beyond the Pilot. Pilots provide important lessons, but fail by definition from an economic perspective (lack of scale) SWCs must be a solution in a wider urban Eco-strategy in order to be effective

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