• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Michael Braungart - Cradle to Cradle Design
 

Michael Braungart - Cradle to Cradle Design

on

  • 4,371 views

 

Statistics

Views

Total Views
4,371
Views on SlideShare
4,354
Embed Views
17

Actions

Likes
2
Downloads
247
Comments
0

5 Embeds 17

http://www.connectedurbandevelopment.org 7
http://www.slideshare.net 6
http://cyunsun.com 2
http://connectedurbandevelopment.org 1
http://www.go-green-or-die.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Michael Braungart - Cradle to Cradle Design Michael Braungart - Cradle to Cradle Design Presentation Transcript

    • Cradle to Cradle Design CISCO Connected Urban Development Conference Michael Braungart Amsterdam, September 23rd, 2008
    • Connected Urban Development Conference 08´
    • EPEA OFFICE: die Patriotische Gesellschaft, Hamburg Philosophy: Tolerance and Rationality, Progress and Maturity, Humanity and Community Building. PATRIOTIC SOCIETY SINCE 1765, HAMBURG
    • BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS... 2-ethylhexanol cyclohexanon alkyl aromatics
    • GREEN AND SUSTAINABLE CHEMISTRY? BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY SOURCE: Hamburger Umweltinstitut e.V.
    • HEAVY METALS IN TOYS Hamburger Umwelt Institute
    • CRADLE TO GRAVE DESIGN PARADIGM
    • CRADLE TO GRAVE DESIGN PARADIGM
    • ENVIRONMENTAL DISASTERS
    • CRADLE TO GRAVE DESIGN PARADIGM
    • ARE WE TOO MANY? “No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore
    • ARE WE TOO MANY?
    • ARE THEY TOO MANY ?
    • THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
    • Eco-Efficiency Rearranging the deck chairs on the Titanic
    • CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY
    • CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY
    • CRADLE TO CRADLE DESIGN PARADIGM • WASTE EQUALS FOOD • USE CURRENT SOLAR INCOME • CELEBRATE DIVERSITY
    • IDENTIFY THE BEST: ABC-X CATEGORIZATION OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED
    • PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
    • Biological Technical Metabolism Metabolism
    • Biological Nutrient
    • CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS RESOURCE GROWTH MULCH AND COMPOST
    • TRIGEMA BIODEGRADABLE T-SHIRT ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN MANUFACTURE BIODEGRADE NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS RECOLLECTION COMPOST - User’s Health - Safe for the COTTON Environment
    • Technical Nutrient
    • SHAW CARPETS: TECHNICAL NUTRIENT CARPET MANUFACTURE CARPET SALE AND USE RECOVERY AND GRINDING FIBER PRODUCTION REPOLYMERIZATION NYLON 6
    • The BEL-AIR Bio Filter
    • ECO-EFFECTIVE VS. ECO-EFFICIENT ARCHITECTURE Eco-Efficient Architecture: • Minimize energy use • Reuse Materials • Dematerialization – less materials • Recycling „The house is a machine for living“ (LeCorbusier) • Uniform design regardless of place • Facilitated by air conditioning • Short on fresh air and natural light
    • BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE Eco-effective architecture • Rematerialization – Technical and biological cycles – Integrated with nature‘s nutrient and energy cycles • Material chemistry – Positively defined material chemistry – e.g. Climatex and BASF carpet fiber
    • Buildings like trees, Cities like forests
    • Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH
    • ECO-EFFECTIVE ARCHITECTURE • More Impact – More habitat – More clean water – More fresh air – More pleasure – More beauty – More biological diversity – More fun • Intelligent Workplace – Responds to outdoor and indoor conditions
    • Ford: River Rouge Plant in Dearborn, Michigan, USA Prior to Redesign •Soil and water contamination on worksite •Dark, dank, unpleasant Factory-Interior •US$ 48 million for Water-Management After Eco-Effective Redesign •Decontamination of soil •Natural lighting and high ceilings •US$ 35 million savings for Water Purification
    • RIVER ROUGE – LIVING ROOF DESIGN
    • © Ford Photographic
    • JANIS BIRKELAND: POSITIVE DEVELOPMENT • Design Cities and Buildings with Net-positive benefits for the living environment in mind • Best practice in planning, design and development of infrastructure. • Eco-Retrofitting • The SmartMode method - to help reverse the ecological and social impacts of past development. Systems Mapping And Re-design Thinking
    • ECO-RETROFITTING: GREEN ROOFS, VERTICAL GARDENS ... Fukuoka Building, Japan. Musée du quai Branly, Paris http://www.metaefficient.com/images/Ambasz_fukuoka_green_roof.jpg http://www.thegrowspot.com/know/f5/vertical-gardens-living-walls-53838.html
    • Bionorica AG: Headquarters in Neumarkt, Nurenberg, Germany • Use of natural functional materials • Energy solution technologies • High indoor air quality
    • RAISED FLORA
    • WASTE MANAGEMENT = NUTRIENT MANAGEMENT “Waste” Management: Ideal sector to collect and handle materials for upcycling.
    • AVR VAN GANSEWINKEL: THE NUTRIENT MANAGER “For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re- discovering what our business is really about!” • “We embrace it and support it. In our opinion nutrients should not be wasted. We can give it a new lease of life.” Ruud Sondag CEO, AVR - Van Gansewinkel
    • STATEMENT FROM THE CEO OF DESSO “With Cradle to Cradle, Desso is in it for the long haul. It’s a challenging task which will involve the creation of entirely new products and technologies. But it’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.” CEO - Stef Kranendijk, Desso
    • INTELLIGENT MATERIALS POOLING (IMP) – PHASE ONE Creating Strength: • Identify partners • Identify substances to eliminate
    • INTELLIGENT MATERIALS POOLING (IMP) – PHASE TWO Using Strength: • Develop a collective list of intelligent materials (i.e. positive purchasing and procurement list) – I.e. eco-effective polymers and additives, alloys, building materials, etc.
    • INTELLIGENT MATERIALS POOLING (IMP) – PHASE THREE Define Flows: • Define use periods for products and services • IMP uses high quality materials, becoming a virtual ‘materials bank’
    • INTELLIGENT MATERIALS POOLING: MATERIAL FLOWS
    • EXAMPLE OF A CRADLE TO CRADLESM Platform
    • CRADLE TO CRADLE CERTIFICATION • 4 LEVELS OF CERTIFICATION: – PLATINUM – GOLD – SILVER – BASIC • CERTIFICATION CRITERIA: – MATERIALS – MATERIAL REUTILIZATION – ENERGY – WATER – SOCIAL RESPONSIBILITY
    • EXAMPLES FOR CERTIFICATIONS (MBDC) Tartan Track Silver Timber Sil Wood Treatment agent Silver Steelcase Workstation Silver Mirra Chair Silver/Gold Shaw Eco Worx Tile Silver Victor Inovatex Gold
    • TRIPLE TOP LINE
    • ECOLOGICAL FOOTPRINT
    • BENEFICIAL ECOLOGICAL FOOTPRINT
    • “It’s obviously time for a new paradigm. And the question is, Do we adopt it now, or do we wait until we’re really in trouble?…I recommend Cradle to Cradle, a book by Michael Braungart and William McDonough.” - Brad Pitt October 2006, Volume 146, Issue 4
    • THE NETHERLANDS A CRADLE TO CRADLE HOTBED
    • Becoming native to the planet Becoming native to place
    • CRADLE TO CRADLE – WHERE TO BEGIN? CRADLE TO CRADLE – WHERE TO BEGIN? FOCUS ON CLUSTERS OF NEEDS FOCUS ON CLUSTERS OF NEEDS Consumer Goods Energy Bio- Diversity Transport Infrastructure Health Air Purity Children Eco-Retrofit of Built Non-Renewable Environment Nutrient Recovery
    • CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS
    • NUTEC - Becoming Native to the Planet International Congress and Exhibition for Innovation and Intelligent Design 12. – 14. November 2008 FRANKFURT, GERMANY www.nutec.de // +49 69 75 –59 99
    • EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart braungart@epea.com