Dr Anwar Osseyran - Green-IT Initiative@Amsterdam The Green IT-Hub

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Dr Anwar Osseyran - Green-IT Initiative@Amsterdam The Green IT-Hub

  1. 1. Green-IT Initiative @Amsterdam The Green IT-Hub Dr. Anwar Osseyran SARA Managing Director osseyran@sara.nl
  2. 2. The World’s energy crisis CUD Conference - Amsterdam, 23 September 2008
  3. 3. Higher Energy Costs 45% are energy and VAT taxes CUD Conference - Amsterdam, 23 September 2008
  4. 4. Climate Change Will Cost Many Lives CUD Conference - Amsterdam, 23 September 2008
  5. 5. Amsterdam to Cut CO2 Emissions by 40% by 2025 Urban windmills and solar panels on house roofs form part of Amsterdam's plans to cut carbon dioxide emissions by 40 percent by 2025 CUD Conference - Amsterdam, 23 September 2008
  6. 6. CO2 emission per sector in Amsterdam ICT sector produces 2% of CO2-emission in Amsterdam ICT is responsible for about 7% of total CO2 emission in Amsterdam CUD Conference - Amsterdam, 23 September 2008 www.klimaat.amsterdam.nl
  7. 7. ICT is Part of The Problem… 240 kg fossil fuel is need to produce 1 PC*… …and this produces 700 kg CO2* 50% of all hardware-related costs are energy-related* Data growth: Factor 10 every 5 years!* IT industry responsible for 2% of van de total world CO2 emission** (*) IDC (**) Gartner CUD Conference - Amsterdam, 23 September 2008
  8. 8. … But also of the Solution CUD Conference - Amsterdam, 23 September 2008
  9. 9. Goal of the Amsterdam’s Green-IT initiative The Amsterdam’s Green-IT project aims at the structural reduction of energy consumption in the Amsterdam area by: 1. Structural reduction of energy consumption of the ICT sector (Greening-IT) 2. Deploying ICT to reduce the energy consumption in all other sectors (Greening by IT). CUD Conference - Amsterdam, 23 September 2008
  10. 10. We Must Work Together on CO2 Reduction Reduce energy consumption, increase use of sustainable energy and improve fossil fuel combustion Three waves of measures Development of regulation and metrics Implementation and enforcement Cooperation & Innovation Urgent need to join forces: Public and private sectors and also consumers Support and extend existing initiatives SenterNovem: Join MJA (Long-Term Agreements) on energy efficiency CUD Conference - Amsterdam, 23 September 2008
  11. 11. Greening IT: The Datacenter is in the spot light CUD Conference - Amsterdam, 23 September 2008
  12. 12. Greening the Data Center: Power Loss Chain Slide from BCS DCSG Heat Exhausted Fossil Fuel 35% 65% Electricity Generated Transmission Losses 2.5 2.5 Data Centre 95% % % Transformer Losses Data Centre Cooling Losses Equipment 40% 25% 35% Power Infrastructure IT Equipment Network Equipment Servers 65% 20% 15% Storage Equipment Servers Power Supply CPU 30% 45% 25% Other Components CPU Idle Time Power CPU Utilisation 20% 80% CPU Load Power : CPU energy yield: 0.5% of fossil fuel used! CUD Conference - Amsterdam, 23 September 2008
  13. 13. Greening the Data Center: Collaboration is needed! Collaboration is needed between: Energy providers Installation equipment manufacturers Data Center designers and service providers IT equipment suppliers Application developers Policy makers Examples of trade-offs Data center location Cooling Water or air? Temperature? External air or recycled air? Cabinets or rooms? Store heat and cooling? Modeling and controlling heat flow Waste heat: sell or reuse? CUD Conference - Amsterdam, 23 September 2008
  14. 14. Or Use the Wave Energy and Sea Water Cooling CUD Conference - Amsterdam, 23 September 2008
  15. 15. Green IT Participants About 25 organizations (datacenters, ICT multinationals) have joined the Green-IT initiative. ASP4all, BT Nederland N.V., Cisco Systems, Colt, DELL, ECN, Equinix, EvoSwitch, Getronics – Pinkroccade, Global Switch, HP, IBM, ICT~Office, Intel, Interxion, KPN, Level3, Microsoft, Sara, Schubergphilis, SenterNovem, Sun Microsystems, TelecityGroup, TNO-ICT, Xentech, RDC, XS4ALL, ICTroom, Ecofys, AIM, Topstad, Parthenondatacentres, AtosOrgin CUD Conference - Amsterdam, 23 September 2008
  16. 16. Green-IT Discussion Opportunities offered by Green IT: Energy and Cost savings Improve competitiveness Guaranty continuity Enabling growth Offering new business opportunities All participants are willing to: Contribute to Amsterdam’s CO2 target Agree on a CO2 reduction target Develop ways for reducing energy consumption in own IT sector but also in other sectors Develop and adopt maintenance instruments (metrics, benchmarks, labels, certifications) Most organizations are committed and already active! CUD Conference - Amsterdam, 23 September 2008
  17. 17. ISPam: “Let’s Do IT Together!” CUD Conference - Amsterdam, 23 September 2008
  18. 18. “ Green is in” Ads CUD Conference - Amsterdam, 23 September 2008
  19. 19. Win an ICT Green Award! CUD Conference - Amsterdam, 23 September 2008
  20. 20. Green-IT Initiative Approach Raising energy awareness (whole value chain) Sharing of knowledge and expertise Best practices and lessons learned Define and adopt climate goals Develop a shared vision (across IT value chain) Define benchmarks and KPI’s (e.g. ECN) Harmonization with MJA, TGG and EU CoC Develop Pilots (with/without Government as launching customers) Investigate desirability and feasibility of certifications and labeling Develop and promote a Dutch Solution to contribute to the municipality climate goals Sign individual climate agreements Innovation Award (ICT for CO2 reduction) CUD Conference - Amsterdam, 23 September 2008
  21. 21. Green IT and Greening by IT The Green IT Project is also aimed at Promoting and deploying ICT in other sectors stimulating the “Greening by IT”. One example that appealed to participants is the use of thin clients in combination with glass fiber, virtualization/Grid technology and energy-efficient datacenters to realize high energy savings. Supercomputing and broadband will also help decrease the CO2 footprint of other sectors CUD Conference - Amsterdam, 23 September 2008
  22. 22. ICT CO2 immediate Reduction Potential 2008 05 22, OECD WORKSHOP ON ICT AND ENVIRONMENTAL CHALLENGES , Copenhagen CUD Conference - Amsterdam, 23 September 2008
  23. 23. ICT Transformative CO2 Reduction Potential 2008 05 22, OECD WORKSHOP ON ICT AND ENVIRONMENTAL CHALLENGES , Copenhagen CUD Conference - Amsterdam, 23 September 2008
  24. 24. Towards a High-Bandwidth Low-Carbon Future CUD Conference - Amsterdam, 23 September 2008
  25. 25. Clean and efficient Combustion And Better Climate modeling With HPC CUD Conference - Amsterdam, 23 September 2008 25
  26. 26. CUD Conference - Amsterdam, 23 September 2008

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