CUD Seoul  - Smart Transportation Program
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CUD Seoul - Smart Transportation Program

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Internet Business Solutions Group

Internet Business Solutions Group
CUD Seoul
18th Dec 2007

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CUD Seoul  - Smart Transportation Program CUD Seoul - Smart Transportation Program Presentation Transcript

  • Connected Urban Development Seoul Smart Transportation Program Internet Business Solutions Group CUD Seoul 18 th Dec 2007
  • Agenda
    • PROGRAM OVERVIEW
    • CUD SEOUL INITIATIVES
      • SMART TRANSPORTATION PRICING
      • SMART WORK CENTER
      • PERSONAL TRAVEL ASSISTANT
      • CONNECTED BUS
  • Program Overview
  • CUD Objectives Urban Sustainability
    • 2000 년 기준 , 2010 년까지 12%, 2020 년까지 15% 저감
    Source (1) BOMA 2006, EIA 2006, AIA 2006 Buildings 50 % Transportation 25 % Industry 25 % Source (2) 서울 친환경 에너지 선언 , 2007.4.2 Seoul Energy Declaration (2) Leading Sources of Energy Consumption (1) (Unit: 1,000TOE) 2000 2005 2010 16,450 -7.7% -12% 15,182 2020 -15% … 14,500 13,980
  • Sustainable Urban Life by CUD Solutions
    • Reduce Physical Travel Volumes
    • Convenient Payment with Smart Incentives
    • Informed Decision on Day-to-Day Travel & Work
    • Seamless and Personalized Passenger Experience
    • Energy-efficient and Intelligent Use of Space
    • Lower Energy Costs for Residents
    • Energy Efficient Use of ICT Infrastructures
    AMSTERDAM FOCUS SAN FRANCISCO FOCUS Connected Building Smart Electric Grid Green Datacenter Green Network Micro Generation Sustainable Transportation Smart Work Center Smart Transportation Pricing Personal Travel Assistant Connected Bus SEOUL Focus 1 2 3 4 Sustainable Energy 6 Green ICT 7 5 Sustainable Building Sustainable Urban Life
  • Towards Sustainable Urban Transportation Package Approach Accelerate Innovation using ICT Global Collaboration Accelerate urban mobility revolution which will make the flow of both Information and physical transport more efficient
    • Work & Life Pattern Change
    • Transportation Optimization & Intelligent Operation
    Strategic Combination of High Priority TDM Solutions based on Opportunity Analysis
    • Increase Public Acceptability
    • Achieve Strategic Goals within comparatively short-term period
    Sustainable Urban Transportation
    • CUD Partner Cities : Amsterdam, San Francisco
    • Global Expertise : MIT, VTPI
  • Key Opportunities from 6 High Priority TDM Solutions Review Source (1) VTPI (2007), KOTI (2006), SDI (2006) Research Advisory Group Review Define Key Opportunities Dr.Chu, SH Dr.Chung, JG Dr.Lee, BJ Prof.Kim, SS Prof.Hwang, KY Prof.Lee, CW CEO.Chung, JL Prof.Hwang, KY Prof.Kim, SS Dr.Kim, WS Dr.Choi, YJ Dr.Kim, CS Kong, Jun-Bong Dr.Kim, TG Korea Transport Institute Korea National Institute for Human Settlement Seoul National University Hongik University University of Seoul Urban Information Research Hongik University Seoul National University Seoul Development Institute Korea Transport Institute Director of Taewon Corp. Korea Land Corp./Urban Research Select 6 Priority Solution (1) 1 2 3 Business Travel Policy Reform Road Pricing Ultra-Low Emission Vehicle Transit-Oriented Development Mobility Management Marketing Tele/ U-Working Mobile Working Enhancement Energy-Efficient Business Center Infra Link Public Transport & Cycling for Frequent Transit Users Incentives on Peak-time Regular Commuters Advanced Transportation Allowance Attractive & Practical Information Services Integration with existing travel & traffic info. Advanced practice’s implication : PNS, Activity Scheduler ‘ Credit Account’ based Charging Program Vehicle Tracking for Flexible Congestion Scalable System/Infra Development Service Experience Improvement for Public Transport : Premium Clean Bus Regulation enhancement by detecting high-emission cars Incentives for buying a low-emission cars Reduce Transit and Transfer Time of Public Transport Real time Bus information & Innovative ubiquitous Bus Stops Business Centers on Transportation Hub Mobility Substitutes Mobility Alternatives Mobility Management Mobility Marketing Mobility Management Mobility Marketing Mobility Alternatives Mobility Marketing
  • Package-based Strategic Program Building Framework Informed Decision Making on day to day ‘Travel Moments’ Passenger Service Improvement with Rich Ubiquitous Connectivity
    • Travel Planning with Rich Alternatives
    • Personal Carbon Calculators
    • Enhance Citizen Engagements
    Enhance the Use of Telecommunications to Substitute for Physical Travel
    • Personalized Travel Experience
    • Real time Schedules & Unified Mobility Account
    • Reverse-modal shift Avoidance to Private Cars
    • Mobile Working/Learning Enhancement using advanced Collaboration Tools
    • Neighborhoods Work Centers and Connected Transportation Centers
    Mobility Marketing Mobility Substitute Mobility Alternatives Less Travel Volume Less Vehicle Kilometers Traveled Less Traffic Congestion Personal Travel Assistant Mobility Management Area-wide, Time-based Flexible Road Pricing focused on congestion reduction and modal shift encouragement
    • Pay-as-you-drive, congestion charging
    • Dynamic Congestion Routing
    • HOV & Parking Management
    Smart Transportation Pricing Smart Work Center ( Mobile Work Center) Connected Bus
  • Smart Transportation Program on CUD City-wide infrastructure for Ubiquitous Connectivity Smart Transportation Connected Work Center Connected Station Connected Bus Stop IP Bus Connected Transit Complex Low-Emission, HOV Vehicles Smart Congestion Management Area-wide Vehicle Tracking Smart Parking Management Area-wide, Time-based Flexible Road Pricing Intelligent Decision Support Personal Activity Coordinator Mobile Working Enhancement Passenger Service Experience Improvement
    • Transform urban mobility & transportation patterns
    • Enhance citizen engagements
    Smart Development: Integration of Transport and Land Use Rich Ubiquitous Connectivity Informed Decision Making on day to day ‘Travel Moments’ focused on improving choice and experience Modal Shift Encouragement to Public Transport Smart Work Center ? Connected Bus Personal Travel Assistant Connected Bicycle Smart Transportation Pricing
  • Sustainable Urban Mobility – Day in a Life Scenario 1 0 2 X X 4 5 Home School SWC Sujin’s Office Client’s Office 10 Station A Station K 8 X 3 9 Bus stop 7 6
  • Package-based Program Building Smart Transportation Smart Transportation (Packaged Program) Total Impact Mobility Marketing Mobility Management Mobility Substitute Mobility Alternatives Personal Travel Assistant Smart Transportation Pricing Smart Work Center Connected Bus 13.7% 5.42% 17% Traffic Volume Reduction Avg. Speed Increase Emission Reduction 12.68% 12.8% 6.3% Traffic Volume Reduction Avg. Speed Increase Emission Reduction
    • Decreased Traffic Volume
    • Increased Public Transport Volume
    Short-Term
    • Total decreased traffic volume
    • Total decreased VKT
    • Increased public transport volume
    Longer-Term
    • Less use of Energy
    • Less use of Space
    + 2.92% 1.52% 4% Traffic Volume Reduction Avg. Speed Increase Emission Reduction
  • CUD SEOUL INITIATIVES
    • Smart Transportation Pricing
    • Smart Work Center
    • Personal Travel Assistant
    • Connected Bus
  • Smart Transportation Pricing Overview Objectives Strategy Key Features
    • Pay As You Drive
    • Time spending and driving distance
    • Time variable
    • Flexible Enforcement
    • ANPR based
    • Mobile Enforcement
    • Mobility Account
    • Integrated payment system
    • Congestion charging, parking, public transportation, etc.
    • One Day Pass
    • Another option for the infrequent drivers
    • Various payment options
    Encourage the modal shift from the personal vehicles to public or cleaner transportations.
    • Pay as you drive with GPS.
    • Easily expandable infra structure.
    • Increased adaptability with the financial benefit and the integrated payment services.
    • Less harmful effect on Seoul’s appearance.
    • Phased implementation
  • Smart Transportation Pricing Phase I and Phase II Charging Area Pricing Method Detection Tech. Payment Interoperability Phase II 1 or 2 Zones Extended Area Fixed Time spending/Distance GPS with ANPR enforcement Hi-Pass Parking, Public Transit Universal mobility account Enhanced GPS with ANPR enforcement M+2 M M+6 Phase I Pilot and Execution Timeline Extended Operation Filed Test, Biz Development and Phased Execution System Operation Pilot GPS reliability
  • Smart Transportation Pricing Conceptual Architecture
    • GPS Unit
    • Device Anomaly Check
    • Price Simulation
    • Onboard data repository
    • Cellular Communication
    Enforcement on the roads
    • ANPR Camera
    • Pattern Recognition
    • Mobile Enforcement
    Event MGMT Billings & Collections Customer Services BcN Network Infrastructure Data Center
    • Vehicle Master
    • Tracking (Real Time)
    • Charging Zone info
    • Enforcement Data
    • Integrated Pricing
    • One Day Pass
    • Event Manager
    • Rule Engine
    • Call Center System
    • Customer Relationship Management
    • Billing
    • Collection
    • Payment
    Pricing Mobility Account
    • Single Account
    • Consolidated Pricing
    • Payment Integration
    Vehicle Onboard Cellular Network WiMax, Wi-Fi Network GNSS infra (GPS, Galileo) Operation Center
  • Smart Transportation Pricing – Impact Analysis Traffic Impact Environmental Impact 13.4%  5.42%  Change 1,340,622 10.10 After 1,549,499 9.58 Before VKT (pcu·km) Avg. Travel Speed (km/h) 17%  16%  Change 49 633 After 59 757 Before PM10 (kg/day) CO2 (tons/day) Charging: 4,000 won fixed Analysis Time Period: 07:00~21:00 Toll gate
  • Smart Transportation Pricing Value Case Model Seoul: Road pricing calculator. NPV - $US 1,620 million
  • Smart Work Center Overview Key Features Mobile Working Enhancement Flexible spaces to work and socialize Wired/wireless Internet connectivity with shared multi-purpose office equipment
    • Smart Collaboration Enablement
    • Enclosed rooms for quiet online or offline meeting
    • Standard portable audio-, video, and web-conferencing services
    • Link with Municipal
    • Mobility Campaign
    • Parent call by child care monitoring link with municipal learning program
    • Public bicycles and its docking center will be placed at smart work centers
    • Intelligent Operation
    • Remote operational management : intelligent security check, Remote diagnostics of ICT & office equipment
    • Reservation, pricing and billing linked with unified mobility account
    Objectives Vision & Key Initiatives
    • Transform Municipal (-Gu, -Dong) Offices, Welfare Centers and Transit Complex into Mobile Work Centers
    • Provide Citizens with Smart Alternatives by use of Advanced Collaboration Tools to Substitute for Physical Travel
    • Smart Work Centers will Lead Changes of Urban Mobility Patterns
    • Relieve Urban Transportation Issues such as Peak-Time Saturation of Public Transport and Traffic Congestion
    • Link with ‘Administration Autonomy Restructuring Plan’ : Office Remodeling
    • Link with ‘Transit Complex Development Plan’ and ‘Enactment for Public Bicycle Program’
    • Link with ‘Child Care’ and ‘Cultural Learning’ Program
  • Smart Work Center Before and After Before Administration service oriented municipal dong-office building After City-wide neighborhoods work center increased accessibility Source : Lee Jung Ho Architecture & Design ※ 구민센터 1 개층 200 평 기준 최대 동시 160 명 수용 동사무소 1 개층 65 평 기준 최대 동시 50 명 수용 , 2 개층 활용 시 최대 동시 100 명 수용 가정 시 125 개 원격근무센터 동시 수용가능 인원은 1 만 4 천명 예상 Municipal campaign with pilot mobile or tele-working program Short-distance transit : Public bicycles Short-distance transit : Private car, taxi, limited bus line Mobile working is available with limited accessibility only in private sector : Starbucks, Kinkos
  • Smart Work Center Conceptual Architecture
    • Audio-, Video-, Web- Conferencing Tools
    • Real-time App. Sharing Tools
    • Standard Communication SW
    • E-Learning Program
    • Parent Call with Child Monitoring Program
    • Access Control
    • Unified Mobility Account
    • CWC Web Portal
    • Search & Reserve
    • Possibly Link with PTA
    Applications
    • Enclosed Meeting rooms
    • Interactive Boards
    • Portable Video Conferencing Equipment
    • Flexible Spaces and Office Furniture
    • Shared Multi-purpose Office Equipment : Print, Fax, Copy, Scan and Email
    • Public Transport
    • Public Bicycle & Docking Station
    • Mobility Cards
    • Safety & Security Check
    • CWC Call Center
    • Information Booth
    Collaborate Work Access & Pay Reserve Physical Resources Network Infrastructure Technology Wireless IP Communications VPN Remote Management Service / Process Connected Working Center
  • Smart Work Center – Impact Analysis
    • Analysis Area : Seoul City
    • Input Data : Survey Data from SDI in 2005~2007
      • O/D : Passenger Car, Bus, Taxi, Subway, etc
      • Network
    • Analysis Time Period : Whole Day in the Time (07:00~21:00)
    • Analysis Indices : Average Travel Speed, Average Travel Time, VKT, Traffic Volume
    • Analysis Scenarios
    Transportation Environment Scenarios Rate of Reduction Explanation Base Before changing commuting ODs Scenario #1 2.08% Reflection of rate from estimation results when home-working is widespread fully (KOTI, 2003) Scenario #2 3.56% Reflection of rate from estimation results when remote working centers are set up (Survey, 2007) 3.68% decrease 3.70% decrease 2.01% decrease 1.81% increase S cenario #2 2.17% decrease 2.16% decrease 1.11% decrease 1.24% increase S cenario #1 155,005,577 249,744,513 26.8 12.07 Base Total Volume (pcu/day) VKT (pcu·km) Avg. Time (min) Avg. Speed (km/h) -5% -5% -5% Scenario #2 -3% -3% -3% Scenario #1 CO2(tons/day) PM10(kg/day) NOx(kg/day)  
  • Smart Work Center CUD Amsterdam, Almere Case Background Key Features of Almere SWC Vision
    • The first SWC is part of the Quality Centre in Almere
    • Create a pilot with ABN AMRO, Cisco, and Amsterdam Municipality
    • Flexible working stations and lounges for employees of ABN AMRO bank and Amsterdam Municipality
    • Conference rooms and advanced collaboration tools such as virtual presence
    • Link with child day care service
    • Restaurant / Business Clib / Catering
    • Bank / IT Support / Notary & Legal advice / Employment agency
    Massive personal car travels substituted through the chain of SWCs Utrecht/A2 Amsterdam Almere Schiphol To resolve serious traffic jam issue, mostly from commuters between Amsterdam and Almere
  • Connected Municipal Building – CUD Amsterdam Case
    • Office equipment: from 3.5 to 2.8 devices per worker (Stand-alone -> Networked)
    • 70% reductions of printers & copiers
    • Integrated, smart facility management
    • Up to 40% reductions in space usage per worker
    • Less IT by smarter IT: 55% less IT infrastructure
    • Total of heat in watts generated reduced by 40%
    Adaptations of Connected Real-Estate
    • 5 pilot buildings, 3000 employees, 50,000m 2
    • Already AMS has many flexible working spaces
    • Only electricity usage calculated (no gas/petrol)
    • Micro Power Generation added to model
    Value Case of CMB AMS
  • Personal Travel Assistant – Overview Objectives Vision & Key Initiatives
    • Enable citizens to organize their work and social activities by providing optimal schedule and travel options in terms of Time/ Financial/ Environmental impact
    • Reduce unnecessary time consumption on the road and enhance the citizen engagement
    • PTA service aims to transform urban mobility and transportation patterns.
    • PTA will move city services and information to citizen centric and integrated decision support model.
    Key Features Travel Planning Pre-travel, travel, and post-travel management Smart traveler automated recommendations based on profile
    • Link with ‘u-Seoul Development Plan’
    • Link with TOPIS Roadmap : Expand Service Channels
    • Integration Needs of Public and Private Traffic Information : Rapid Penetration of High-Speed Wireless Network (Wibro, Telematics/LBS)
    Schedules/Reservations Schedule and reserve travel and work based on personal needs In Route Dynamic Awareness Sense and respond to route/ destination with geospatial visibility Citizen Presence Integrated awareness & interaction space that spans ‘context-based’ communication and collaboration Option Calculator Time, financial, & carbon incentive suggestive alternatives Preference & proactive service offerings based on profile Safety & Emergency Real-time safety alert and remote diagnosis
  • Personal Travel Assistant – Role of City Government Users Citizens City Planner, Service Planner Service Channel Value-Added Information or Telematics Services City Web, Broadcast, One-call Service Public Transit Authorities Private Transport Operators Public & Private Sources of Traffic Data Various Info. Sources Smart Work Centers Role of City Government City Government
    • Integrate Transport Service & Real-time Traffic Information
    • Design & Develop Core Service Systems
    • Design & Develop Shared Information Service Platform
    • Shape Urban Transport and Environment Policies
    • Develop Urban Mobility Marketing Strategies
    Private Sector Public Sector
  • Personal Travel Assistant – Before and After Now
    • Automobile (Private Car) oriented
    • Leading by government based on wired communication network
    • Closed & dedicated infrastructure for specific systems and services
    • Supplier-centric and transport only information services
    Future with PTA
    • Transit & Social Activity oriented (Public Transport, Public Bicycle, Alternative Tele/Mobile-work options)
    • Leading by Public-Private Partnership with Wireless & USN
    • Open & standard infrastructure supporting multiple systems and services
    • Citizen-centric and highly integrated mobility & travel (social activity) information services
    Telematics Service Center Wired Network Transport Information Service Providers … Transport & Other Service Providers … GPS CDMA Citizens TSP 1 TSP 2 TSP N Open / Standard Service Platform City Public Transport Work Centers
  • Personal Travel Assistant – Conceptual Architecture Bus / Taxi (City of Seoul) Subway (Seoul Metro/SMRT) Train (Korail) Bus (Kobus) Airline (SRAA) Reservations (Work/Play/Learn)
    • Work & Social Activity Organizing
    • Scheduling
    • Re-arranging
    My Travel
    • Travel Planning
    • Real-time Routing
    • Proactive Alert and Alternatives Offering
    My Presence
    • Where am I
    • Where my mates
    • Where’s the nearest
    • Reserve Transport svc
    • Reserve Business svc
    • Reserve Entertain etc
    My Safety
    • Real-time Safety Alerting
    • Remote Diagnosis
    • Nearest emergency relief
    My Account
    • Billing & Payment
    • Secure Link with Bank Account
    Information Service Channel PTA System & Operation Center Web TV/Radio Mobile CNS (T-DMB) One Call (120) My Work My Reservation Open, Standard Platform Data Integration Channel Integrated Database
  • Connected Bus Overview Key Features Objectives Vision & Key Initiatives
    • Improve citizen’s bus experience
    • Facilitate more use of public bus and transportation by providing real-time bus information and differentiated service
    • Link to other transport service and information for seamless transport connection
    • Improve citizen’s bus experience by providing
      • Optimized routing information
      • Better predictability
      • With more convenient information delivery channels and preferential devices
    • Enhance Connected Vehicle Operation (refer to SF POC)
      • Intelligent driver assistant & collaboration
      • Optimal bus operation and real-time location & status data gathering
      • Efficient maintenance planning and system
    • Enhance BIS/BMS
    • Real-time journey simulation tool incl subway route (link to PTA )
    • Information delivery platform to provide necessary information to citizen (location, vacancy, whole journey time estimation)
    • Driver collaboration tools (IP video, WLAN, IPC etc.)
    • Monitoring tools of real-time location & bus status
    • Connected Bus-Stop
    • Touch-screen panels
    • Kiosk
    • Town news
    • Wireless connectivity
    • Connected Bus
    • Touch-screen panels embedded in front seat
    • LCD displays for routing/location based information
    • Wireless internet connection & working table for premium bus
  • A Day in a Seoul Bus PERSONALIZED & RETRIEVABLE JOURNEY INFORMATION WITH VARIOUS CHANNEL ACCESS PTA
    • Arrival information (waiting time)
    • Alert SMS for congestion & changes
    • Wireless services at stations
    • Kiosk service
    • Neighbor information (town news, my neighbors etc.)
    • Transit info
    • Arrival info
    • Flat screen for onboard information
    • Passenger internet access (premium)
    • In-car entertainment connection (premium)
    • Personalized route info and storing (my trip)
    • Internet route simulation
    • Waiting time alert
    • Current traffic information
    • Available seating check
    • Changes station color as bus approaches
    BEFORE THE BUS STOP AT THE BUS STOP DURING JOURNEY
  • Bus-Travel Experience in Today and Tomorrow: Citizen Perspective Information Delivery Channel Types of Information internet Mobile Phone On-board Panel Station kiosk Flat screen Seoul Today Town News On-Board Wireless Access Real-time Transit Info Station Wireless Access Best Route Simulation Station Touch/Screen PDA BIS / BMS Route Information Delay Alert Arrival Time My Neighbor Seat Vacancy
  • Connected Bus – CUD San Francisco Case Background Key Features of SF Connected Bus Vision : Connected Urban Mobility
    • Consolidate multiple GPS and C omm . Devices
      • Attract More Muni Riders
      • Improve Muni Productivity
      • Impact San Francisco’s Strategic Transit Programs
      • Reduce Environmental Footprint Of SF
    • San Francisco Bay Area 2 nd among the nation’s most congested areas
    • Poor transit performance: Bus speeds are 9~35% slower than auto speeds
    • My Trip
    • Real time location of your bus on the city map
    • Available Connections : busses and times
    MAR w/ content cache
    • Wireless Connectivity
    • Splash screen w/CUD look and feel
    • Rider-specific content made accessible via a portal/splash screen
    Message goes here 2 5 7 4 2 8 Green Gauge External Signage : 12ea. Slim LCD Displays Internal Signage : Touch Screen/ Scrolling Improve reliability and transit effectiveness of municipal transportation ( Muni )
  •