CUD Seoul - Smart Transportation Program

Connected Urban Development Seoul Smart Transportation Program Internet Business Solutions Group CUD Seoul 18 th Dec 2007

Agenda
PROGRAM OVERVIEW
CUD SEOUL INITIATIVES
SMART TRANSPORTATION PRICING
SMART WORK CENTER
PERSONAL TRAVEL ASSISTANT
CONNECTED BUS

Program Overview

CUD Objectives Urban Sustainability
2000 년 기준 , 2010 년까지 12%, 2020 년까지 15% 저감
Source (1) BOMA 2006, EIA 2006, AIA 2006 Buildings 50 % Transportation 25 % Industry 25 % Source (2) 서울 친환경 에너지 선언 , 2007.4.2 Seoul Energy Declaration (2) Leading Sources of Energy Consumption (1) (Unit: 1,000TOE) 2000 2005 2010 16,450 -7.7% -12% 15,182 2020 -15% … 14,500 13,980

Sustainable Urban Life by CUD Solutions
Reduce Physical Travel Volumes
Convenient Payment with Smart Incentives
Informed Decision on Day-to-Day Travel & Work
Seamless and Personalized Passenger Experience
Energy-efficient and Intelligent Use of Space
Lower Energy Costs for Residents
Energy Efficient Use of ICT Infrastructures
AMSTERDAM FOCUS SAN FRANCISCO FOCUS Connected Building Smart Electric Grid Green Datacenter Green Network Micro Generation Sustainable Transportation Smart Work Center Smart Transportation Pricing Personal Travel Assistant Connected Bus SEOUL Focus 1 2 3 4 Sustainable Energy 6 Green ICT 7 5 Sustainable Building Sustainable Urban Life

Towards Sustainable Urban Transportation Package Approach Accelerate Innovation using ICT Global Collaboration Accelerate urban mobility revolution which will make the flow of both Information and physical transport more efficient
Work & Life Pattern Change
Transportation Optimization & Intelligent Operation
Strategic Combination of High Priority TDM Solutions based on Opportunity Analysis
Increase Public Acceptability
Achieve Strategic Goals within comparatively short-term period
Sustainable Urban Transportation
CUD Partner Cities : Amsterdam, San Francisco
Global Expertise : MIT, VTPI

Key Opportunities from 6 High Priority TDM Solutions Review Source (1) VTPI (2007), KOTI (2006), SDI (2006) Research Advisory Group Review Define Key Opportunities Dr.Chu, SH Dr.Chung, JG Dr.Lee, BJ Prof.Kim, SS Prof.Hwang, KY Prof.Lee, CW CEO.Chung, JL Prof.Hwang, KY Prof.Kim, SS Dr.Kim, WS Dr.Choi, YJ Dr.Kim, CS Kong, Jun-Bong Dr.Kim, TG Korea Transport Institute Korea National Institute for Human Settlement Seoul National University Hongik University University of Seoul Urban Information Research Hongik University Seoul National University Seoul Development Institute Korea Transport Institute Director of Taewon Corp. Korea Land Corp./Urban Research Select 6 Priority Solution (1) 1 2 3 Business Travel Policy Reform Road Pricing Ultra-Low Emission Vehicle Transit-Oriented Development Mobility Management Marketing Tele/ U-Working Mobile Working Enhancement Energy-Efficient Business Center Infra Link Public Transport & Cycling for Frequent Transit Users Incentives on Peak-time Regular Commuters Advanced Transportation Allowance Attractive & Practical Information Services Integration with existing travel & traffic info. Advanced practice’s implication : PNS, Activity Scheduler ‘ Credit Account’ based Charging Program Vehicle Tracking for Flexible Congestion Scalable System/Infra Development Service Experience Improvement for Public Transport : Premium Clean Bus Regulation enhancement by detecting high-emission cars Incentives for buying a low-emission cars Reduce Transit and Transfer Time of Public Transport Real time Bus information & Innovative ubiquitous Bus Stops Business Centers on Transportation Hub Mobility Substitutes Mobility Alternatives Mobility Management Mobility Marketing Mobility Management Mobility Marketing Mobility Alternatives Mobility Marketing

Package-based Strategic Program Building Framework Informed Decision Making on day to day ‘Travel Moments’ Passenger Service Improvement with Rich Ubiquitous Connectivity
Travel Planning with Rich Alternatives
Personal Carbon Calculators
Enhance Citizen Engagements
Enhance the Use of Telecommunications to Substitute for Physical Travel
Personalized Travel Experience
Real time Schedules & Unified Mobility Account
Reverse-modal shift Avoidance to Private Cars
Mobile Working/Learning Enhancement using advanced Collaboration Tools
Neighborhoods Work Centers and Connected Transportation Centers
Mobility Marketing Mobility Substitute Mobility Alternatives Less Travel Volume Less Vehicle Kilometers Traveled Less Traffic Congestion Personal Travel Assistant Mobility Management Area-wide, Time-based Flexible Road Pricing focused on congestion reduction and modal shift encouragement
Pay-as-you-drive, congestion charging
Dynamic Congestion Routing
HOV & Parking Management
Smart Transportation Pricing Smart Work Center ( Mobile Work Center) Connected Bus

Smart Transportation Program on CUD City-wide infrastructure for Ubiquitous Connectivity Smart Transportation Connected Work Center Connected Station Connected Bus Stop IP Bus Connected Transit Complex Low-Emission, HOV Vehicles Smart Congestion Management Area-wide Vehicle Tracking Smart Parking Management Area-wide, Time-based Flexible Road Pricing Intelligent Decision Support Personal Activity Coordinator Mobile Working Enhancement Passenger Service Experience Improvement
Transform urban mobility & transportation patterns
Enhance citizen engagements
Smart Development: Integration of Transport and Land Use Rich Ubiquitous Connectivity Informed Decision Making on day to day ‘Travel Moments’ focused on improving choice and experience Modal Shift Encouragement to Public Transport Smart Work Center ? Connected Bus Personal Travel Assistant Connected Bicycle Smart Transportation Pricing

Sustainable Urban Mobility – Day in a Life Scenario 1 0 2 X X 4 5 Home School SWC Sujin’s Office Client’s Office 10 Station A Station K 8 X 3 9 Bus stop 7 6

Package-based Program Building Smart Transportation Smart Transportation (Packaged Program) Total Impact Mobility Marketing Mobility Management Mobility Substitute Mobility Alternatives Personal Travel Assistant Smart Transportation Pricing Smart Work Center Connected Bus 13.7% 5.42% 17% Traffic Volume Reduction Avg. Speed Increase Emission Reduction 12.68% 12.8% 6.3% Traffic Volume Reduction Avg. Speed Increase Emission Reduction
Decreased Traffic Volume
Increased Public Transport Volume
Short-Term
Total decreased traffic volume
Total decreased VKT
Increased public transport volume
Longer-Term
Less use of Energy
Less use of Space
+ 2.92% 1.52% 4% Traffic Volume Reduction Avg. Speed Increase Emission Reduction

CUD SEOUL INITIATIVES
Smart Transportation Pricing
Smart Work Center
Personal Travel Assistant
Connected Bus

Smart Transportation Pricing Overview Objectives Strategy Key Features
Pay As You Drive
Time spending and driving distance
Time variable
Flexible Enforcement
ANPR based
Mobile Enforcement
Mobility Account
Integrated payment system
Congestion charging, parking, public transportation, etc.
One Day Pass
Another option for the infrequent drivers
Various payment options
Encourage the modal shift from the personal vehicles to public or cleaner transportations.
Pay as you drive with GPS.
Easily expandable infra structure.
Increased adaptability with the financial benefit and the integrated payment services.
Less harmful effect on Seoul’s appearance.
Phased implementation

Smart Transportation Pricing Phase I and Phase II Charging Area Pricing Method Detection Tech. Payment Interoperability Phase II 1 or 2 Zones Extended Area Fixed Time spending/Distance GPS with ANPR enforcement Hi-Pass Parking, Public Transit Universal mobility account Enhanced GPS with ANPR enforcement M+2 M M+6 Phase I Pilot and Execution Timeline Extended Operation Filed Test, Biz Development and Phased Execution System Operation Pilot GPS reliability

Smart Transportation Pricing Conceptual Architecture
GPS Unit
Device Anomaly Check
Price Simulation
Onboard data repository
Cellular Communication
Enforcement on the roads
ANPR Camera
Pattern Recognition
Mobile Enforcement
Event MGMT Billings & Collections Customer Services BcN Network Infrastructure Data Center
Vehicle Master
Tracking (Real Time)
Charging Zone info
Enforcement Data
Integrated Pricing
One Day Pass
Event Manager
Rule Engine
Call Center System
Customer Relationship Management
Billing
Collection
Payment
Pricing Mobility Account
Single Account
Consolidated Pricing
Payment Integration
Vehicle Onboard Cellular Network WiMax, Wi-Fi Network GNSS infra (GPS, Galileo) Operation Center

Smart Transportation Pricing – Impact Analysis Traffic Impact Environmental Impact 13.4%  5.42%  Change 1,340,622 10.10 After 1,549,499 9.58 Before VKT (pcu·km) Avg. Travel Speed (km/h) 17%  16%  Change 49 633 After 59 757 Before PM10 (kg/day) CO2 (tons/day) Charging: 4,000 won fixed Analysis Time Period: 07:00~21:00 Toll gate

Smart Transportation Pricing Value Case Model Seoul: Road pricing calculator. NPV - $US 1,620 million

Smart Work Center Overview Key Features Mobile Working Enhancement Flexible spaces to work and socialize Wired/wireless Internet connectivity with shared multi-purpose office equipment
Smart Collaboration Enablement
Enclosed rooms for quiet online or offline meeting
Standard portable audio-, video, and web-conferencing services
Link with Municipal
Mobility Campaign
Parent call by child care monitoring link with municipal learning program
Public bicycles and its docking center will be placed at smart work centers
Intelligent Operation
Remote operational management : intelligent security check, Remote diagnostics of ICT & office equipment
Reservation, pricing and billing linked with unified mobility account
Objectives Vision & Key Initiatives
Transform Municipal (-Gu, -Dong) Offices, Welfare Centers and Transit Complex into Mobile Work Centers
Provide Citizens with Smart Alternatives by use of Advanced Collaboration Tools to Substitute for Physical Travel
Smart Work Centers will Lead Changes of Urban Mobility Patterns
Relieve Urban Transportation Issues such as Peak-Time Saturation of Public Transport and Traffic Congestion
Link with ‘Administration Autonomy Restructuring Plan’ : Office Remodeling
Link with ‘Transit Complex Development Plan’ and ‘Enactment for Public Bicycle Program’
Link with ‘Child Care’ and ‘Cultural Learning’ Program

Smart Work Center Before and After Before Administration service oriented municipal dong-office building After City-wide neighborhoods work center increased accessibility Source : Lee Jung Ho Architecture & Design ※ 구민센터 1 개층 200 평 기준 최대 동시 160 명 수용 동사무소 1 개층 65 평 기준 최대 동시 50 명 수용 , 2 개층 활용 시 최대 동시 100 명 수용 가정 시 125 개 원격근무센터 동시 수용가능 인원은 1 만 4 천명 예상 Municipal campaign with pilot mobile or tele-working program Short-distance transit : Public bicycles Short-distance transit : Private car, taxi, limited bus line Mobile working is available with limited accessibility only in private sector : Starbucks, Kinkos

Smart Work Center Conceptual Architecture
Audio-, Video-, Web- Conferencing Tools
Real-time App. Sharing Tools
Standard Communication SW
E-Learning Program
Parent Call with Child Monitoring Program
Access Control
Unified Mobility Account
CWC Web Portal
Search & Reserve
Possibly Link with PTA
Applications
Enclosed Meeting rooms
Interactive Boards
Portable Video Conferencing Equipment
Flexible Spaces and Office Furniture
Shared Multi-purpose Office Equipment : Print, Fax, Copy, Scan and Email
Public Transport
Public Bicycle & Docking Station
Mobility Cards
Safety & Security Check
CWC Call Center
Information Booth
Collaborate Work Access & Pay Reserve Physical Resources Network Infrastructure Technology Wireless IP Communications VPN Remote Management Service / Process Connected Working Center

Smart Work Center – Impact Analysis
Analysis Area : Seoul City
Input Data : Survey Data from SDI in 2005~2007
O/D : Passenger Car, Bus, Taxi, Subway, etc
Network
Analysis Time Period : Whole Day in the Time (07:00~21:00)
Analysis Indices : Average Travel Speed, Average Travel Time, VKT, Traffic Volume
Analysis Scenarios
Transportation Environment Scenarios Rate of Reduction Explanation Base Before changing commuting ODs Scenario #1 2.08% Reflection of rate from estimation results when home-working is widespread fully (KOTI, 2003) Scenario #2 3.56% Reflection of rate from estimation results when remote working centers are set up (Survey, 2007) 3.68% decrease 3.70% decrease 2.01% decrease 1.81% increase S cenario #2 2.17% decrease 2.16% decrease 1.11% decrease 1.24% increase S cenario #1 155,005,577 249,744,513 26.8 12.07 Base Total Volume (pcu/day) VKT (pcu·km) Avg. Time (min) Avg. Speed (km/h) -5% -5% -5% Scenario #2 -3% -3% -3% Scenario #1 CO2(tons/day) PM10(kg/day) NOx(kg/day) 　

Smart Work Center CUD Amsterdam, Almere Case Background Key Features of Almere SWC Vision
The first SWC is part of the Quality Centre in Almere
Create a pilot with ABN AMRO, Cisco, and Amsterdam Municipality
Flexible working stations and lounges for employees of ABN AMRO bank and Amsterdam Municipality
Conference rooms and advanced collaboration tools such as virtual presence
Link with child day care service
Restaurant / Business Clib / Catering
Bank / IT Support / Notary & Legal advice / Employment agency
Massive personal car travels substituted through the chain of SWCs Utrecht/A2 Amsterdam Almere Schiphol To resolve serious traffic jam issue, mostly from commuters between Amsterdam and Almere

Connected Municipal Building – CUD Amsterdam Case
Office equipment: from 3.5 to 2.8 devices per worker (Stand-alone -> Networked)
70% reductions of printers & copiers
Integrated, smart facility management
Up to 40% reductions in space usage per worker
Less IT by smarter IT: 55% less IT infrastructure
Total of heat in watts generated reduced by 40%
Adaptations of Connected Real-Estate
5 pilot buildings, 3000 employees, 50,000m 2
Already AMS has many flexible working spaces
Only electricity usage calculated (no gas/petrol)
Micro Power Generation added to model
Value Case of CMB AMS

Personal Travel Assistant – Overview Objectives Vision & Key Initiatives
Enable citizens to organize their work and social activities by providing optimal schedule and travel options in terms of Time/ Financial/ Environmental impact
Reduce unnecessary time consumption on the road and enhance the citizen engagement
PTA service aims to transform urban mobility and transportation patterns.
PTA will move city services and information to citizen centric and integrated decision support model.
Key Features Travel Planning Pre-travel, travel, and post-travel management Smart traveler automated recommendations based on profile
Link with ‘u-Seoul Development Plan’
Link with TOPIS Roadmap : Expand Service Channels
Integration Needs of Public and Private Traffic Information : Rapid Penetration of High-Speed Wireless Network (Wibro, Telematics/LBS)
Schedules/Reservations Schedule and reserve travel and work based on personal needs In Route Dynamic Awareness Sense and respond to route/ destination with geospatial visibility Citizen Presence Integrated awareness & interaction space that spans ‘context-based’ communication and collaboration Option Calculator Time, financial, & carbon incentive suggestive alternatives Preference & proactive service offerings based on profile Safety & Emergency Real-time safety alert and remote diagnosis

Personal Travel Assistant – Role of City Government Users Citizens City Planner, Service Planner Service Channel Value-Added Information or Telematics Services City Web, Broadcast, One-call Service Public Transit Authorities Private Transport Operators Public & Private Sources of Traffic Data Various Info. Sources Smart Work Centers Role of City Government City Government
Integrate Transport Service & Real-time Traffic Information
Design & Develop Core Service Systems
Design & Develop Shared Information Service Platform
Shape Urban Transport and Environment Policies
Develop Urban Mobility Marketing Strategies
Private Sector Public Sector

Personal Travel Assistant – Before and After Now
Automobile (Private Car) oriented
Leading by government based on wired communication network
Closed & dedicated infrastructure for specific systems and services
Supplier-centric and transport only information services
Future with PTA
Transit & Social Activity oriented (Public Transport, Public Bicycle, Alternative Tele/Mobile-work options)
Leading by Public-Private Partnership with Wireless & USN
Open & standard infrastructure supporting multiple systems and services
Citizen-centric and highly integrated mobility & travel (social activity) information services
Telematics Service Center Wired Network Transport Information Service Providers … Transport & Other Service Providers … GPS CDMA Citizens TSP 1 TSP 2 TSP N Open / Standard Service Platform City Public Transport Work Centers

Personal Travel Assistant – Conceptual Architecture Bus / Taxi (City of Seoul) Subway (Seoul Metro/SMRT) Train (Korail) Bus (Kobus) Airline (SRAA) Reservations (Work/Play/Learn)
Work & Social Activity Organizing
Scheduling
Re-arranging
My Travel
Travel Planning
Real-time Routing
Proactive Alert and Alternatives Offering
My Presence
Where am I
Where my mates
Where’s the nearest
Reserve Transport svc
Reserve Business svc
Reserve Entertain etc
My Safety
Real-time Safety Alerting
Remote Diagnosis
Nearest emergency relief
My Account
Billing & Payment
Secure Link with Bank Account
Information Service Channel PTA System & Operation Center Web TV/Radio Mobile CNS (T-DMB) One Call (120) My Work My Reservation Open, Standard Platform Data Integration Channel Integrated Database

Connected Bus Overview Key Features Objectives Vision & Key Initiatives
Improve citizen’s bus experience
Facilitate more use of public bus and transportation by providing real-time bus information and differentiated service
Link to other transport service and information for seamless transport connection
Improve citizen’s bus experience by providing
Optimized routing information
Better predictability
With more convenient information delivery channels and preferential devices
Enhance Connected Vehicle Operation (refer to SF POC)
Intelligent driver assistant & collaboration
Optimal bus operation and real-time location & status data gathering
Efficient maintenance planning and system
Enhance BIS/BMS
Real-time journey simulation tool incl subway route (link to PTA )
Information delivery platform to provide necessary information to citizen (location, vacancy, whole journey time estimation)
Driver collaboration tools (IP video, WLAN, IPC etc.)
Monitoring tools of real-time location & bus status
Connected Bus-Stop
Touch-screen panels
Kiosk
Town news
Wireless connectivity
Connected Bus
Touch-screen panels embedded in front seat
LCD displays for routing/location based information
Wireless internet connection & working table for premium bus

A Day in a Seoul Bus PERSONALIZED & RETRIEVABLE JOURNEY INFORMATION WITH VARIOUS CHANNEL ACCESS PTA
Arrival information (waiting time)
Alert SMS for congestion & changes
Wireless services at stations
Kiosk service
Neighbor information (town news, my neighbors etc.)
Transit info
Arrival info
Flat screen for onboard information
Passenger internet access (premium)
In-car entertainment connection (premium)
Personalized route info and storing (my trip)
Internet route simulation
Waiting time alert
Current traffic information
Available seating check
Changes station color as bus approaches
BEFORE THE BUS STOP AT THE BUS STOP DURING JOURNEY

Bus-Travel Experience in Today and Tomorrow: Citizen Perspective Information Delivery Channel Types of Information internet Mobile Phone On-board Panel Station kiosk Flat screen Seoul Today Town News On-Board Wireless Access Real-time Transit Info Station Wireless Access Best Route Simulation Station Touch/Screen PDA BIS / BMS Route Information Delay Alert Arrival Time My Neighbor Seat Vacancy

Connected Bus – CUD San Francisco Case Background Key Features of SF Connected Bus Vision : Connected Urban Mobility
Consolidate multiple GPS and C omm . Devices
Attract More Muni Riders
Improve Muni Productivity
Impact San Francisco’s Strategic Transit Programs
Reduce Environmental Footprint Of SF
San Francisco Bay Area 2 nd among the nation’s most congested areas
Poor transit performance: Bus speeds are 9~35% slower than auto speeds
My Trip
Real time location of your bus on the city map
Available Connections : busses and times
MAR w/ content cache
Wireless Connectivity
Splash screen w/CUD look and feel
Rider-specific content made accessible via a portal/splash screen
Message goes here 2 5 7 4 2 8 Green Gauge External Signage : 12ea. Slim LCD Displays Internal Signage : Touch Screen/ Scrolling Improve reliability and transit effectiveness of municipal transportation ( Muni )

CUD Seoul - Smart Transportation Program

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