CUD Seoul - Smart Transportation Program

Connected Urban Development Seoul Smart Transportation Program Internet Business Solutions Group CUD Seoul 18 th Dec 2007

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CUD Objectives Urban Sustainability ,[object Object],Source (1) BOMA 2006, EIA 2006, AIA 2006 Buildings 50 % Transportation 25 % Industry 25 % Source (2) 서울 친환경 에너지 선언 , 2007.4.2 Seoul Energy Declaration (2) Leading Sources of Energy Consumption (1) (Unit: 1,000TOE) 2000 2005 2010 16,450 -7.7% -12% 15,182 2020 -15% … 14,500 13,980

Sustainable Urban Life by CUD Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AMSTERDAM FOCUS SAN FRANCISCO FOCUS Connected Building Smart Electric Grid Green Datacenter Green Network Micro Generation Sustainable Transportation Smart Work Center Smart Transportation Pricing Personal Travel Assistant Connected Bus SEOUL Focus 1 2 3 4 Sustainable Energy 6 Green ICT 7 5 Sustainable Building Sustainable Urban Life

Towards Sustainable Urban Transportation Package Approach Accelerate Innovation using ICT Global Collaboration Accelerate urban mobility revolution which will make the flow of both Information and physical transport more efficient ,[object Object],[object Object],Strategic Combination of High Priority TDM Solutions based on Opportunity Analysis ,[object Object],[object Object],Sustainable Urban Transportation ,[object Object],[object Object]

Key Opportunities from 6 High Priority TDM Solutions Review Source (1) VTPI (2007), KOTI (2006), SDI (2006) Research Advisory Group Review Define Key Opportunities Dr.Chu, SH Dr.Chung, JG Dr.Lee, BJ Prof.Kim, SS Prof.Hwang, KY Prof.Lee, CW CEO.Chung, JL Prof.Hwang, KY Prof.Kim, SS Dr.Kim, WS Dr.Choi, YJ Dr.Kim, CS Kong, Jun-Bong Dr.Kim, TG Korea Transport Institute Korea National Institute for Human Settlement Seoul National University Hongik University University of Seoul Urban Information Research Hongik University Seoul National University Seoul Development Institute Korea Transport Institute Director of Taewon Corp. Korea Land Corp./Urban Research Select 6 Priority Solution (1) 1 2 3 Business Travel Policy Reform Road Pricing Ultra-Low Emission Vehicle Transit-Oriented Development Mobility Management Marketing Tele/ U-Working Mobile Working Enhancement Energy-Efficient Business Center Infra Link Public Transport & Cycling for Frequent Transit Users Incentives on Peak-time Regular Commuters Advanced Transportation Allowance Attractive & Practical Information Services Integration with existing travel & traffic info. Advanced practice’s implication : PNS, Activity Scheduler ‘ Credit Account’ based Charging Program Vehicle Tracking for Flexible Congestion Scalable System/Infra Development Service Experience Improvement for Public Transport : Premium Clean Bus Regulation enhancement by detecting high-emission cars Incentives for buying a low-emission cars Reduce Transit and Transfer Time of Public Transport Real time Bus information & Innovative ubiquitous Bus Stops Business Centers on Transportation Hub Mobility Substitutes Mobility Alternatives Mobility Management Mobility Marketing Mobility Management Mobility Marketing Mobility Alternatives Mobility Marketing

Package-based Strategic Program Building Framework Informed Decision Making on day to day ‘Travel Moments’ Passenger Service Improvement with Rich Ubiquitous Connectivity ,[object Object],[object Object],[object Object],Enhance the Use of Telecommunications to Substitute for Physical Travel ,[object Object],[object Object],[object Object],[object Object],[object Object],Mobility Marketing Mobility Substitute Mobility Alternatives Less Travel Volume Less Vehicle Kilometers Traveled Less Traffic Congestion Personal Travel Assistant Mobility Management Area-wide, Time-based Flexible Road Pricing focused on congestion reduction and modal shift encouragement ,[object Object],[object Object],[object Object],Smart Transportation Pricing Smart Work Center ( Mobile Work Center) Connected Bus

Smart Transportation Program on CUD City-wide infrastructure for Ubiquitous Connectivity Smart Transportation Connected Work Center Connected Station Connected Bus Stop IP Bus Connected Transit Complex Low-Emission, HOV Vehicles Smart Congestion Management Area-wide Vehicle Tracking Smart Parking Management Area-wide, Time-based Flexible Road Pricing Intelligent Decision Support Personal Activity Coordinator Mobile Working Enhancement Passenger Service Experience Improvement ,[object Object],[object Object],Smart Development: Integration of Transport and Land Use Rich Ubiquitous Connectivity Informed Decision Making on day to day ‘Travel Moments’ focused on improving choice and experience Modal Shift Encouragement to Public Transport Smart Work Center ? Connected Bus Personal Travel Assistant Connected Bicycle Smart Transportation Pricing

Sustainable Urban Mobility – Day in a Life Scenario 1 0 2 X X 4 5 Home School SWC Sujin’s Office Client’s Office 10 Station A Station K 8 X 3 9 Bus stop 7 6

Package-based Program Building Smart Transportation Smart Transportation (Packaged Program) Total Impact Mobility Marketing Mobility Management Mobility Substitute Mobility Alternatives Personal Travel Assistant Smart Transportation Pricing Smart Work Center Connected Bus 13.7% 5.42% 17% Traffic Volume Reduction Avg. Speed Increase Emission Reduction 12.68% 12.8% 6.3% Traffic Volume Reduction Avg. Speed Increase Emission Reduction ,[object Object],[object Object],Short-Term ,[object Object],[object Object],[object Object],Longer-Term ,[object Object],[object Object],+ 2.92% 1.52% 4% Traffic Volume Reduction Avg. Speed Increase Emission Reduction

CUD SEOUL INITIATIVES ,[object Object],[object Object],[object Object],[object Object]

Smart Transportation Pricing Overview Objectives Strategy Key Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Encourage the modal shift from the personal vehicles to public or cleaner transportations. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Smart Transportation Pricing Phase I and Phase II Charging Area Pricing Method Detection Tech. Payment Interoperability Phase II 1 or 2 Zones Extended Area Fixed Time spending/Distance GPS with ANPR enforcement Hi-Pass Parking, Public Transit Universal mobility account Enhanced GPS with ANPR enforcement M+2 M M+6 Phase I Pilot and Execution Timeline Extended Operation Filed Test, Biz Development and Phased Execution System Operation Pilot GPS reliability

Smart Transportation Pricing Conceptual Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],Enforcement on the roads ,[object Object],[object Object],[object Object],Event MGMT Billings & Collections Customer Services BcN Network Infrastructure Data Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pricing Mobility Account ,[object Object],[object Object],[object Object],Vehicle Onboard Cellular Network WiMax, Wi-Fi Network GNSS infra (GPS, Galileo) Operation Center

Smart Transportation Pricing – Impact Analysis Traffic Impact Environmental Impact 13.4%  5.42%  Change 1,340,622 10.10 After 1,549,499 9.58 Before VKT (pcu·km) Avg. Travel Speed (km/h) 17%  16%  Change 49 633 After 59 757 Before PM10 (kg/day) CO2 (tons/day) Charging: 4,000 won fixed Analysis Time Period: 07:00~21:00 Toll gate

Smart Transportation Pricing Value Case Model Seoul: Road pricing calculator. NPV - $US 1,620 million

Smart Work Center Overview Key Features Mobile Working Enhancement Flexible spaces to work and socialize Wired/wireless Internet connectivity with shared multi-purpose office equipment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objectives Vision & Key Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Smart Work Center Before and After Before Administration service oriented municipal dong-office building After City-wide neighborhoods work center increased accessibility Source : Lee Jung Ho Architecture & Design ※ 구민센터 1 개층 200 평 기준 최대 동시 160 명 수용 동사무소 1 개층 65 평 기준 최대 동시 50 명 수용 , 2 개층 활용 시 최대 동시 100 명 수용 가정 시 125 개 원격근무센터 동시 수용가능 인원은 1 만 4 천명 예상 Municipal campaign with pilot mobile or tele-working program Short-distance transit : Public bicycles Short-distance transit : Private car, taxi, limited bus line Mobile working is available with limited accessibility only in private sector : Starbucks, Kinkos

Smart Work Center Conceptual Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Collaborate Work Access & Pay Reserve Physical Resources Network Infrastructure Technology Wireless IP Communications VPN Remote Management Service / Process Connected Working Center

Smart Work Center – Impact Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transportation Environment Scenarios Rate of Reduction Explanation Base Before changing commuting ODs Scenario #1 2.08% Reflection of rate from estimation results when home-working is widespread fully (KOTI, 2003) Scenario #2 3.56% Reflection of rate from estimation results when remote working centers are set up (Survey, 2007) 3.68% decrease 3.70% decrease 2.01% decrease 1.81% increase S cenario #2 2.17% decrease 2.16% decrease 1.11% decrease 1.24% increase S cenario #1 155,005,577 249,744,513 26.8 12.07 Base Total Volume (pcu/day) VKT (pcu·km) Avg. Time (min) Avg. Speed (km/h) -5% -5% -5% Scenario #2 -3% -3% -3% Scenario #1 CO2(tons/day) PM10(kg/day) NOx(kg/day)

Smart Work Center CUD Amsterdam, Almere Case Background Key Features of Almere SWC Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Massive personal car travels substituted through the chain of SWCs Utrecht/A2 Amsterdam Almere Schiphol To resolve serious traffic jam issue, mostly from commuters between Amsterdam and Almere

Connected Municipal Building – CUD Amsterdam Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adaptations of Connected Real-Estate ,[object Object],[object Object],[object Object],[object Object],Value Case of CMB AMS

Personal Travel Assistant – Overview Objectives Vision & Key Initiatives ,[object Object],[object Object],[object Object],[object Object],Key Features Travel Planning Pre-travel, travel, and post-travel management Smart traveler automated recommendations based on profile ,[object Object],[object Object],[object Object],Schedules/Reservations Schedule and reserve travel and work based on personal needs In Route Dynamic Awareness Sense and respond to route/ destination with geospatial visibility Citizen Presence Integrated awareness & interaction space that spans ‘context-based’ communication and collaboration Option Calculator Time, financial, & carbon incentive suggestive alternatives Preference & proactive service offerings based on profile Safety & Emergency Real-time safety alert and remote diagnosis

Personal Travel Assistant – Role of City Government Users Citizens City Planner, Service Planner Service Channel Value-Added Information or Telematics Services City Web, Broadcast, One-call Service Public Transit Authorities Private Transport Operators Public & Private Sources of Traffic Data Various Info. Sources Smart Work Centers Role of City Government City Government ,[object Object],[object Object],[object Object],[object Object],[object Object],Private Sector Public Sector

Personal Travel Assistant – Before and After Now ,[object Object],[object Object],[object Object],[object Object],Future with PTA ,[object Object],[object Object],[object Object],[object Object],Telematics Service Center Wired Network Transport Information Service Providers … Transport & Other Service Providers … GPS CDMA Citizens TSP 1 TSP 2 TSP N Open / Standard Service Platform City Public Transport Work Centers

Personal Travel Assistant – Conceptual Architecture Bus / Taxi (City of Seoul) Subway (Seoul Metro/SMRT) Train (Korail) Bus (Kobus) Airline (SRAA) Reservations (Work/Play/Learn) ,[object Object],[object Object],[object Object],My Travel ,[object Object],[object Object],[object Object],My Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],My Safety ,[object Object],[object Object],[object Object],My Account ,[object Object],[object Object],Information Service Channel PTA System & Operation Center Web TV/Radio Mobile CNS (T-DMB) One Call (120) My Work My Reservation Open, Standard Platform Data Integration Channel Integrated Database

Connected Bus Overview Key Features Objectives Vision & Key Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Day in a Seoul Bus PERSONALIZED & RETRIEVABLE JOURNEY INFORMATION WITH VARIOUS CHANNEL ACCESS PTA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEFORE THE BUS STOP AT THE BUS STOP DURING JOURNEY

Bus-Travel Experience in Today and Tomorrow: Citizen Perspective Information Delivery Channel Types of Information internet Mobile Phone On-board Panel Station kiosk Flat screen Seoul Today Town News On-Board Wireless Access Real-time Transit Info Station Wireless Access Best Route Simulation Station Touch/Screen PDA BIS / BMS Route Information Delay Alert Arrival Time My Neighbor Seat Vacancy

Connected Bus – CUD San Francisco Case Background Key Features of SF Connected Bus Vision : Connected Urban Mobility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAR w/ content cache ,[object Object],[object Object],[object Object],Message goes here 2 5 7 4 2 8 Green Gauge External Signage : 12ea. Slim LCD Displays Internal Signage : Touch Screen/ Scrolling Improve reliability and transit effectiveness of municipal transportation ( Muni )

CUD Seoul - Smart Transportation Program

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CUD Seoul - Smart Transportation Program