PTA: Passenger in Control
City Directorate for Infrastructure Traffic and
Transport
Rick Batelaan
Senior Policy Advisor
Wednesday, 27 February 2008

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2008
CUD and
the Personal Transport Assistant
Smart Cityscape
Smart Networks
Smart Behavior
'The Personal Transport
Assistant is about
Changing Behavior'

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2008
The problems
CO2 - Energy
PM10 and NO2 Emissions
Noise
Landvalue - Congestion

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2008
`The Pollutor is the Enemy´
Het Parool, 16 feb 2008
The Policy
Car share down, Transit share up
2005: car / transit / Bike = 40/20/40
PUSH
Petrol AMS feb'08: € 9 p. gall.
Parkingregulation
Roadpricing
Low Emission Zones

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2008
PULL: passenger control over
personal travelplan
Cartrip = internal locus of control
PT-trip = external locus of control

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2008
PTA Features
Mobile phone device
Personal Travel Plan
1. Matching position and ETA
passenger, vehicles and
stops/stations
2. Alarm for departure, boarding,
transfer, exiting and arrival
Alternative Plan if Delayed

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2008
Momentum for innovation
Commercial Public Transport
Market
RFID-based Transit
Paysystem: 2009
'Transmodel' PT-
Trackingsystem
(AMS Transit Authority: 2008)
Growing Customer awareness
in PT

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2008
Candidate partners
Connexxion (PT company)
Vialis (Volker Stevin; Traffic Engineering)
Stadsregio Amsterdam (PT Authority)
Reisinformatiegroep (PT Information Co.)
Verkeeradvies (Mobility Mgt Foundation)
MIT Mobile Experience Lab Boston, MA
Waag.org + Mediaguild
Cisco

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2008
Planning
Q1-2008: PTA Consortium Formed
Q3-2008: Full Experiment Disclosure
Q1-2009: PTA in Operation
Q3-2009: Experiment evaluation

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2008
PTA - The Next Step
The Transit Companies
PT can be competition for Car
Passenger wants Demand Attitude
PTA = consumer information
The Passenger
My Bus Seat
My Places
My PTA Friends
My Busdriver
I'm in Control

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2008