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Chris Dedicoat - Technology Innovation as a Driver for Sustainability and Economic Growth

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  • 1. Technology Innovation as a Driver for Sustainability and Economic Growth Chris Dedicoat President, European Markets, Cisco CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 1
  • 2. The European Climate Today Innovation- Tougher Converging Market Based Economic and Technology Economy Climate Transitions Strong Innovation culture Lower GDP growth and higher inflation Industry-specific market Innovation benefiting from transitions, e.g. Utilities increased Competition Globalization opportunities and threats Technology-driven War for talent and transitions- e.g. Video and resources Labour market challenges Virtualization CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 2
  • 3. The Two European Mega-Challenges The Two European Mega Trends Mega-Challenges Innovation: Increased Rapid Improve innovation to European Asian ”personalisation” customer competition provide your company adoption of also in high with differention and a new technology value competitive edge in segment the eyes of customers Increasing Globalization - Productivity: Green- demands– growth within drive to improve Improve productivity provide both and the global through cross- better service outside of environment functional and lower Europe collaboration taxes (including partners) CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 3
  • 4. European Business Transformation: Superior Customer Experiences and the Borderless Organisation The Two European Two Priority European Mega-Challenges Business Transformation Models Innovation: Improve innovation to provide your company Revenue with differention and a competitive edge in the eyes of customers & Profits Productivity: Improve productivity through cross- Opex functional collaboration (including partners) CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 4
  • 5. Europe Has the Opportunity to be an Innovation Leader for the Future… Innovation is at the heart of Europe: 14 of the top 20 countries measured as having the world’s most innovative economies are in Europe Markets Leader in Global Business 1 Innovative Brands in Most Industries LeaderThe MostReadiness Index in Tech Advanced Innovation Index Knowledge Economies 2 Global Business Competitiveness: 70% of top 17 are European 3 Most Advanced Knowledge Economies: The Top 6 are European 4 And 70% of top 20 are European 5 Technology Readiness: Top 5 are European Source: Innovation: Transforming the way business creates. Source: Interbrand, 2007 60% of top 16 are European Source: World Economist Intelligence Unit whitepaper sponsored by An Source: WEF, 2006 inCompetitiveness Report 2007-2008 Source: EITO Global Knowledge Economy Index 2007 Bank – co-operation with IDC Cisco Systems CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 5
  • 6. European Market Transitions Drive Business Transformation FSI Regulatory Globalisation Utilities Analogue to Industry Risk & Compliance: of manufacturer Market Digital TV standards PCI Solvency II / Basel II supply-chains Transformation Switchover DSS / MiFID High Performance Distributed Advanced Meter Broadcast Media Trading Manufacturing Management & Meter Convergence Over IP Cisco PCI for Retail Reading SP Transformation: Enterprise Video Analogue to IP Video over Green Collaboration & Production, Publishing, Video Surveillance in Broadband Web 2.0 Viewing Public Transport and Public space WebEx, TP, Services: DMS, Connected Airport IPTV Service Assessment, UC, Presence, TelePresence, Operations / Train Delivery Platform Planning, WebEx CUVA Station Implementation CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 6
  • 7. Cisco’s Green Mission Operations Impacting how we operate as a business Products Creating efficiencies and innovations in our products Architectures Providing solutions to our customers to address global environmental issues Employees & Advocacy Inspiring our employees to get involved and take action CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 7
  • 8. Green Networks Vision Service Provider Networks MONITOR Mobile Enterprise Networks Networks MANAGE Broadband REDUCE Technology Home Sensor Networks Networks Small Business Networks • Electricity Use in Offices • Appliances in Homes • Traffic Flows in Cities CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 8
  • 9. Cisco’s Green Ecosystem Employees Nonprofit/ Volunteer NGOs Organizations Customers Regulatory Affairs and Compliance Bodies Manufacturing Local, and Supply Chain Regional, Organizations and National Governments CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 9
  • 10. Cisco’s Commitment 25% Reduction in GHG emissions by 2012 • Labs and Data Centers • Product efficiency • Cisco Connected Workspace • Collaboration technologies CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 10
  • 11. Greening Our Operations Environmental responsibility in our supply chain Strategic procurement of green energy in our operations Energy efficiency and responsible use of scarce resources in our buildings, labs and data centers Using technology to reduce our overall GhG footprint ISO 14001 management of our operations Carbon Quotas – to an individual level CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 11
  • 12. Greening Our Products Sustainable product design Commitment to standards Product energy efficiencies CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 12
  • 13. Developing Green Architectures Connected Urban Development Connected Connected and and Sustainable Sustainable Buildings Mobility Connected Smart Urban Work Development Smart Centers Homes Cleaner, More Green Efficient Power Information Generation Technology CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 13
  • 14. CUD – Recognition CUD selected as top “Benchmark of Excellence” by the European Commission’s Covenant of Mayors initiative CUD is one of the 25 featured commitment updates at the Clinton Global Initiative’s 2008 Summit Extensive International press e media coverage, mayor international bodies proposing partnerships CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 14
  • 15. Connected Urban Development A Blueprint for City Transformation Connected & Sustainable Buildings Connected & Connected & Connected & Sustainable Sustainable Work Sustainable Homes Sustainable Socio - Mobility Energy Economics Smart Work Centres Office Buildings Renewables & Active Citizenship Smart Road Digital Swarming co-Generation & Eco Maps Pricing Public & Hub Pavilions Urban Monitoring Innovative Personal Travel Spaces Connected Assistant & Measurement Green Business Public Transit Workplaces Models and Hubs Citizens Energy Connected Public Sustainability Connected Efficiency Transportation Hospitals Clusters Workforce and Schools Sustainable Urban Planning Broadband Platform IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 15
  • 16. CUD leadership: Amsterdam example CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 16
  • 17. Recently Added CUD Cities IP-based Smart Energy Connected and Sustainable Urban Planning Connected and Sustainable Homes Intelligent Traffic Management CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 17
  • 18. The Traditional Electricity Infrastructure Power Generation Transmission Substation No real-time real- Primary connection Distribution Substations Secondary Distribution Substations Customers Network Control Center CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 18
  • 19. Distributed Intelligence Leveraging Broadband Power Generation Transmission Substation Primary Distributed Distribution Real-time Real- Inteligence Substations connection Secondary Distribution Substations Customers Network Control Center CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 19
  • 20. Turning Discussion Into Action Industries / Governments Part of Solution Prioritize … Action Public-Private Partnerships Policy Framework Broadband as “Fourth Utility” Internet to Drive Economic / Government Initiatives CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 20
  • 21. CUD 2008 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 21