Bill St Arnaud - How Municipal Broadband can be the #1 tool to help our cities fight global warming
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Bill St Arnaud - How Municipal Broadband can be the #1 tool to help our cities fight global warming

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  • 1. How Municipal Broadband can be the #1 tool to help our cities fight global warming Bill St. Arnaud CANARIE Inc – www.canarie.ca Bill.st.arnaud@canarie.ca Unless otherwise noted all material in this slide deck may be reproduced, modified or distributed without prior permission of the author
  • 2. The Climate Change Imperative > One of , if not, the greatest threat to our future society and economy is global warming. > 15-30% cut in greenhouse gas emissions by 2020 will be needed to keep the temperature increase under 2 °C, and a deeper reduction by 60-80% may be needed by 2050.* > Past IPCC assessments have underestimated the pace of change > It will be necessary to go beyond incremental improvements in energy efficiency, current life-styles and business practices. Significantly more drastic measures will need to be undertaken *International Panel on Climate Change
  • 3. Why Broadband is critical to reducing global warming > Direct emissions of Internet and ICT are important at 2-3% of world emissions but, in order of impact, the most significant contribution we can make is through leveraged, or indirect, emissions reductions. > According to SMART 2020 these represent as much as a 15% reduction opportunity in global emissions. > (And SMART 2020 is one of the most conservative reports on the topic. Others identify even higher potential for savings).
  • 4. SMART 2020 > Internet and ICT could reduce emissions by 15 per cent and save global industry $US 800 billion in annual energy costs by 2020. > Could cut CO2 greater than the current annual emissions of either the US or China. > One of the biggest contribution to reducing CO2 emissions by Internet and ICT is through “virtualization” or “de-materialization” of existing physical products and services. > http://www.theclimategroup.org/news_and_events/news_and_co mment/smart2020pressrelease
  • 5. Solutions to reduce global warming > Carbon taxes – Politically difficult to sell > Cap and trade – Useful for big emitters like power companies – Addresses only supply side of CO2 > Carbon offsets – Immature market with no standards – But addresses demand side of CO2 by businesses and consumers > Carbon Neutrality imposed by law – Growing in popularity especially as protests over gas tax escalates > But there may be an additional approach….
  • 6. Carbon Rewards rather carbon taxes > Although carbon taxes are revenue neutral, they payee rarely sees any direct benefit – No incentive other than higher cost to reduce footprint > Rather than penalize consumers and businesses for carbon emissions, can we reward them for reducing their carbon emissions? > Carbon rewards can be “virtual” products delivered over broadband networks such movies, books, education, health services etc > Carbon reward can also be free ICT services (with low carbon footprint) such as Internet, cellphone, fiber to the home, etc
  • 7. Consumers control or influence 60  per cent of emissions Emissions under direct consumer control (35%) Other sectors (40%) (e.g. manufacturing, coal mining, ing Heat export transport) cars ate Priv Electricity Oth er t r ans po rt Consumer influenced sectors (25%) http://www.cbi.org.uk/pdf/climatereport2007full.pdf (e.g. retail, food and drink, wholesale, agriculture, public sector)
  • 8. Why focus on cities and municipal broadband? > Cities consume 75% of all energy > Cities produce 80% of all CO2 emissions > More than 50% of global population lives in cities > In OECD countries 80% of population lives in cities Source: CISCO CUD
  • 9. Carbon Reward Examples > Free download music, video for a premium on electricity/gas > Fire mobile cellphone service in return for a premium on gasoline purchase or toll road fees > Free advanced tele-presence systems in exchange for carbon fees assessed on air travel > Free mobile cell phone using femto cell and Wifi on public transportation
  • 10. Carbon Reward Strategy for last mile infrastructure > Provide free high speed Internet and fiber to the home with resale of electrical and gas power (ESCOs) > Customer pays a premium on their gas and electric bill > Customers encouraged to save money through reduced energy consumption and reduced carbon output > Customer NOT penalized if they reduce energy consumption – May end up paying substantially less then they do now for gas + electricity + broadband + telephone + cable > Network operator gets guaranteed revenue based on energy consumption rather than fickle triple play
  • 11. Other benefits > Customer owns the last mile and has choice of service providers – Hopefully also address some challenges of Network Neutrality – If the Internet is free less motivation for DPI – Enables facilities based competition in the last mile with no need for common carriage > Service providers get payment as part of the electrical bill > Allow deployment off FTTh with small takeups – Hopefully solve the challenges of business case for last mile > NO COST TO MUNICIPLAITY – Completely private sector driven (but needs political leadership)
  • 12. Amsterdam world leader > Amsterdam CityNet ideally positioned to be a world leader in using broadband to address global warming > CityNet Homerun architecture will enable exciting new business models and “gCommerce” business opportunities > gCommerce enables consumers and business to make purchase of virtual products and service over broadband network using micro carbon offsets tied to next generatio Smart meters on electrical system > Example: I agree to pay an extra ½ cent per kilowatt hour for next 8 hours or use 20% windmill power and pay for product through resultant micro carbon offset
  • 13. Thank you > More information > http://green-broadband.blogspot.com >