Bas Boorsma - The Principles of Connected & Sustainable Work
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Bas Boorsma - The Principles of Connected & Sustainable Work

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    Bas Boorsma - The Principles of Connected & Sustainable Work Bas Boorsma - The Principles of Connected & Sustainable Work Presentation Transcript

    • Connected & Sustainable Work - CUD Global Conference 2009, Seoul - Smart Work Centers: from pilot to global deployment Bas Boorsma, Head CUD (Amsterdam), IBSG, Cisco Moderator Confidential Copyright © 2007, 2008 , 2009 Cisco Systems, Inc. All rights reserved. IBSG - 1
    • Bring Information to the User, Not the User to the Information Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 2
    • Why move people and information, if you can move information alone? Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 3
    • Principles governing C&S Work We can bring information to the user From 9-5 to 2.0 everywhere, all the time Work space is where the worker is More collaborative, more autonomous “The Worker” is a hard person to define these days! Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 4
    • Why Smart Work Centers A Sustainable Way of Working as it partially substitutes transport A Sustainable Work Place A professional E-Work Environment close yet away from home Urban Mobility Solution Place to provide access to work, information, social exchange and education for the remote, the elderly, the newly started Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 5
    • The Connected and Sustainable Community A Blueprint for City Transformation Connected & Sustainable Buildings Connected & Connected & Connected & Sustainable Sustainable Work Sustainable Homes Sustainable Socio - Mobility Energy Economics Smart Work Centers Office Buildings Renewables & Active Citizenship Smart Road Digital Swarming co-Generation & Eco Maps Pricing Public & Hub Pavilions Urban Monitoring Innovative Personal Travel Spaces Connected Assistant & Measurement Green Business Public Transit Workplaces Models and Hubs Citizens Energy Connected Public Sustainability Connected Efficiency Transportation Hospitals Clusters Workforce and Schools Sustainable Urban Planning Broadband Platform: 4th Essential Infrastructure IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 6
    • Connected and Sustainable Work Breakout Session Time Speaker / Moderator Topic Bas Boorsma, Head CUD The Principle of Connected and Sustainable Work 10:30 – 10:40 Amsterdam, Cisco IBSG (introductory remarks) CUD Experience: the Creation and Scaling of CUD Smart Work Centers in the Netherlands and the Ronald Prins, Director, creation of a wider connected and sustainable 10:40 – 11:00 Environment Department, City “Work 2.0 environment” in and around Amsterdam; of Amsterdam Presenting the results of the Smart Work Center User Survey Jong Geun Kim, Director, u- City Promotion Division, Replication efforts around the world: 11:00 – 11:20 Information System Planning Development of the SWC in Seoul. Bureau, Metropolitan Government of Seoul TeleScience Club - SWC based learning network in Chris Vein, CIO, City & County 11:20 – 11.40 San Francisco with the California Academy of of San Francisco Sciences Global Overview of SWC Replication Efforts & 11.40 – 12.00 Bas Boorsma, Cisco Future Directions, followed by discussion Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 7
    • Smart Work Center 2.0 towards a comprehensive and personalized smart work environment • The Personalized Smart Work Center • MySmartWorkSpace Reservation Tool Cisco Highly Confidential Inc.Copyright © 2007-2008 - 2009 Cisco Presentation_ID © 2006 Cisco Systems, All rights reserved. Cisco Confidential Systems, Inc. All rights reserved. IBSG - 88
    • SWC ICT Architecture Functional View Employers WTC Data Security, laptops/PCs, & Amsterdam Users Individual work station assignment Work Space Reservation System; Unified Communication, Building Automation & Digital Signage infrastructure Basic high-end connectivity and Telepresence Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 9
    • What Personalized Smart Work Center does a Personalized SWC look like? Demo Film PVO movie included here Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 10
    • MySmartWorkSpace Reservation Tool SWC Wherever, Whenever: Work Space follows the Worker Multimodal Selection, Reservations & Payments ‘One-Stop-Shop’ for Employers, SWC users Integration into EcoMaps Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 11
    • Global SWC Replication efforts The Netherlands Venga - Idaho France Korea/Seoul San Francisco Germany Lisbon PBC – Bay Area New Dehli Kenya New South Wales Buenos Aires CUD Cities Non-CUD Cities Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 12
    • Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 13
    • Powering SWCs: the connectivity required Average Speed, Mbps 61 46 25 20 15 High-end Video Communication 10 5 Video Conf. Web 2.0 0 Czech Rep. Germany Hungary Finland U. S. Brazil Korea France Netherlands Canada Norway Australia Greece Chile Belgium Japan New Zealand Ireland Mexico Sweden Source: ITIF, April 2007; Cisco / ICT Barometer, July 2007; Cisco IBSG, 2009 Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 14
    • Business Model SWC: four optional layers office space rental Fixed Long term E-Work Space Subscription SWC Pilot Focus ‘Light’ Work Space subscription Flexible Per Hour Usage Leases per squared meter + SWC Scaling Partners in the Netherlands have differing business possible models, with newly opened SWCs differentiating from the pilot. commission fees ‘Let a Thousand Flowers Blossom’ as learning strategy Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 15
    • Smart Work Centers as an Addition to the Home Work Environment SWCs in addition to home work environment: Home environment not always ideal High end communication facilities Professional setting & meeting place More sustainable energy use Comprehensive service concept Location according to needs and proximity of infrastructure Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 16
    • Smart Work Center Executive Summary •Meeting Urban Challenges: Mobility, Sustainability and Access to Work • An innovative, high end, collaborative work environment for all • Bringing work, information and education to the remote, the aging, the young, and the newly started • A flexible, highly connected and collaborative work environment catering for a new generational workforce • International collaboration and video connectivity, providing a level playing field for entrepreneurs globally • Decrease carbon footprint by decreasing the amount of offices needed and the actual consumption of energy and resources Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 17