Bas Boorsma - Smart Work Center:Towards a Connected & Sustainable Way Of Working

Smart Work Center a Connected Urban Development Project Towards a Connected & Sustainable way of working Connected Urban Development Bas Boorsma, Head CUD (Amsterdam) IBSG, Cisco Confidential Copyright © 2007, 2008 Cisco Systems, Inc. All rights reserved. IBSG - 1

Urban Mega-Factors influencing Work Climate Change Energy Prices Mobility & Traffic Congestion ‘Work’ Is Changing Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 3

Connected and Sustainable Work Perspective “Bring the information to the user, not the user to the information” Cisco Highly Confidential Inc. AllCopyright © Presentation_ID © 2006 Cisco Systems, rights reserved. 2007-2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential IBSG - 55

Summary of Principles Work force redefined Pool more heterogeneous More workers, less employees 21th century work space: work follows the worker Collaboration and self-regulation Work spaces are user-centric Work and workers are central, buildings are not Satellite Offices are (therefore) obsolete as is (tele)commuting New resource optimization for employing organizations Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 6

Connected and Sustainable Work Perspective “Connected and Sustainable Work renders (tele)commuting obsolete… …by redefining where works get done by who and how” Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 7

Why CUD SWC Pilot In Amsterdam Region? Amsterdam + Almere: Pervasive Broadband Infrastructure Almere Amsterdam Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 9

CUD Smart Work Center Close to residential community, bringing together all relevant services and facilities as to: Optimize ‘a day in the life of’ a worker Bring information to the user, not the user to the information Taking physical transport out of the equation of work insofar information exchange is concerned Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 11

Business Model SWC Providing comprehensive flexible work space propositions to larger employers. Flexible work stations can be retained at any time by any employee The proposition includes the actual work space, connectivity, IP phones, on the premise telepresence access, other hardware Further services on the premises are provided by third parties and can be retained separately (i.e. child day care, restaurant) Leases per squared meter + possible commission fees Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 13

Business Model SWC (2) One year agreements with large employers are imperative to the short term viability of the SWC. Larger Employers therefore serve as ‘launching customers’. Individual ‘per day’ or ‘per hour’ arrangements follow in secondary phase of SWC development Financial advantages to the larger SWC customers emerge if the customer translates SWC usage into a reduction of fixed work stations at their own premises. A SWC aims to offer all-inclusive work stations at 50 to 90% of the costs involved in maintaining fixed traditional workspaces, allowing for substantial reductions in operational cost to the customer Leases per squared meter + possible commission fees Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 14

SWC ICTArchitecture(1) Broadband Provisioning for Telepresence and high-end Internet Connectivity Almere Other SWCs, TP SWC facilities and connected organizations Fiber, 100 MB Connection, Provisioned by UNET Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 15

SWC ICTArchitecture(2) Who does what Employers WTC Data Security, laptops/PCs, & Amsterdam Users Individual work station assignment Work Space Reservation System; Collective ICT resources Basic high end connectivity and telepresence Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 16

Critical Factors Governance Business model SWC are ‘central’ in the work environment A socially conducive and professional service setting Broadband An ensured heterogeneous work environment Voluntary & Fun The innovative, please A fluid concept Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 17

Scaling of CUD SWCs and next steps Scaling in and around Amsterdam in collaboration with a larger arrays of private partners, with the City of Amsterdam in the role of initiator and enabler Replication and scalability ensured by viable business model (zero subsidies required) Business Models, Value Cases, Updates and Experiences to be shared and replicated worldwide CUD SWC User Experience Research: Telematica Instituut Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 18

Scaling Smart Work Centers Amsterdam + Wider ‘Randstad’ Region Nationally Quality Centre - Almere (Pilot) Den Bosch, Zwolle Amsterdam Amsterdam Bright City - Zuid-As Amsterdam Municipal Locations: WTC Amsterdam and City Hall (to be confirmed) Almere RoC Amsterdam - Hilversum, Amsterdam, Almere, final selection to be confirmed Schiphol FlexOffice Partners – Rotterdam, Utrecht, The Hague , Schiphol Utrecht The Hague Internationally Collaboration with global partners Rotterdam Telepresence Exchange Den Bosch Cisco Highly Confidential Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved. IBSG - 19

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Bas Boorsma - Smart Work Center:Towards a Connected & Sustainable Way Of Working

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