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Bas Boorsma - Personalized Smart Work Center.2.0
 

Bas Boorsma - Personalized Smart Work Center.2.0

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    Bas Boorsma - Personalized Smart Work Center.2.0 Bas Boorsma - Personalized Smart Work Center.2.0 Presentation Transcript

    • The Personalized Smart Work Center Towards a Connected & Sustainable way of working John Baekelmans, Director, Customer Solutions Bas Boorsma, Head CUD (Amsterdam), IBSG Confidential Copyright © 2007, 2008 , 2009 Cisco Systems, Inc. All rights reserved. IBSG - 1
    • Smart Work Center Executive Summary •Meeting Urban Challenges: Mobility, Sustainability and Access to Work • An innovative, high end, collaborative work environment for all • Bringing work, information and education to the remote, the aging, the young, and the newly started • A flexible, highly connected and collaborative work environment catering for a new generational workforce • International collaboration and video connectivity, providing a level playing field for entrepreneurs globally • Decrease carbon footprint by decreasing the amount of offices needed and the actual consumption of energy and resources Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 2
    • Bring Information to the User, Not the User to the Information Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 3
    • Why move people and information, if you can move information alone? Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 4
    • CUD Smart Work Center – Facts • CUD Smart Work Center Pilot launched in Almere, the Netherlands, September 2008 • Launching Customers SWC Pilot: Cisco, HP, IBM, Amsterdam Municipality of Amsterdam, Ministry of Transport & Waterworks Almere • Scaling Effort to result in 10+ SWCs in the Netherlands in 2009. A national umbrella organization is being launched in order to manage standards, collective reservation systems and interoperability of ICT solutions • CUD Replication efforts (planning, sourcing and in some case actual implementation) under way in Korea, Lisbon, Buenos Aires, Germany, France, United States, Kenya and New Dehli • KLM-Air France commenced discussions with City of Amsterdam / SWCs to include the SWC TP rooms into the global KLM-Air France/Tata TP network (April 09; under NDA) Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 5
    • Opening Pilot Smart Work Center Amsterdam Mayor Job Cohen, Almere Mayor Annemarie Jorritsma, Cisco Europe President Chris Dedicoat officiating the pilot CUD Smart Work Center per Telepresence, September 23, 2008 Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 6
    • The CUD Smart Work Center Definition A Smart Work Center (SWC) is an office center within a close proximity of a residential community, that allows workers to be positioned centrally and pervasively within the context of their work, their peer work groups and relevant work processes with the help of high end broadband powered innovative IT solutions, next generation video connectivity and collaboration tools, and offers them flexible work stations embedded in a socially conducive service setting. Smart Work Centers help substitute phyical traffic by bringing work to the worker rather than the conventional opposite practice. Smart Work Centers provide enhanced access to work, data and services to the remote, the commuting, the elderly and the newly started. Smart Work Centers help forge an innovative and connected urban work environment, spurring job creation and enterprise incubation Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 7
    • Smart Work Center: an Integrated Service Concept Flexible work stations/ conference rooms Lounge work places Telepresence facilities Restaurant/ Business Club/ Catering Child day care Bank IT Support Notary and legal advice Employment agency Easy physical access, close proximity to highway Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 8
    • Smart Work Center Concept Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 9
    • Powering SWCs: the connectivity required Average Speed, Mbps 61 46 25 20 15 High-end Video Communication 10 5 Video Conf. Web 2.0 0 Czech Rep. Germany Hungary Finland U. S. Brazil Korea France Netherlands Canada Norway Australia Greece Chile Belgium Japan New Zealand Ireland Mexico Sweden Source: ITIF, April 2007; Cisco / ICT Barometer, July 2007; Cisco IBSG, 2009 Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 10
    • The Connected and Sustainable Community A Blueprint for City Transformation Connected & Sustainable Buildings Connected & Connected & Connected & Sustainable Sustainable Work Sustainable Homes Sustainable Socio - Mobility Energy Economics Smart Work Centers Office Buildings Renewables & Active Citizenship Smart Road Digital Swarming co-Generation & Eco Maps Pricing Public & Hub Pavilions Urban Monitoring Innovative Personal Travel Spaces Connected Assistant & Measurement Green Business Public Transit Workplaces Models and Hubs Citizens Energy Connected Public Sustainability Connected Efficiency Transportation Hospitals Clusters Workforce and Schools Sustainable Urban Planning Broadband Platform: 4th Essential Infrastructure IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 11
    • Smart Work Centers as an Addition to the Home Work Environment SWCs in addition to home work environment: Home environment not always ideal High end communication facilities Professional setting & meeting place More sustainable energy use Comprehensive service concept Location according to needs and proximity of infrastructure Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 12
    • Business Model SWC: four optional layers office space rental Fixed Long term E-Work Space Subscription SWC Pilot Focus ‘Light’ Work Space subscription Flexible Per Hour Usage Leases per squared meter + SWC Scaling Partners in the Netherlands have differing business possible models, with newly opened SWCs differentiating from the pilot. commission fees ‘Let a Thousand Flowers Blossom’ as learning strategy Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 13
    • Smart Work Center 2.0 towards a comprehensive and personalized smart work environment • The Personalized Smart Work Center • MySmartWorkSpace Reservation Tool Cisco Highly Confidential Inc.Copyright © 2007-2008 - 2009 Cisco Presentation_ID © 2006 Cisco Systems, All rights reserved. Cisco Confidential Systems, Inc. All rights reserved. IBSG - 14
    • PSWC ICT Architecture Functional View Employers WTC Data Security, laptops/PCs, & Amsterdam Users Individual work station assignment Work Space Reservation System; Unified Communication, Building Automation & Digital Signage infrastructure Basic high-end connectivity and Telepresence Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 15
    • A personalized office, what is that exactly ? A. Employee ‘badges’ in via a A centralized touch-screen which shows office/Cube availability and selects an 7 B. office/cube. Following actions then happen automatically: 1. lighting adjusts 2. heating adjusts blinds adjust 1 4 6 3. IP Phone logs in 4. Large LCD shows personalised pictures & pages 2 5. Webex shows employee present in 5 6. office Small LCD outside office updates office presence with employee 3 name Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 16
    • What Personalized Smart Work Center does a Personalized SWC look like? Demo Film PVO movie included here Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 17
    • MySmartWorkSpace Reservation Tool SWC Wherever, Whenever: Work Space follows the Worker Multimodal Selection, Reservations & Payments ‘One-Stop-Shop’ for Employers, SWC users Integration into EcoMaps Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 18
    • Global SWC Replication efforts The Netherlands Venga - Idaho France Korea/Seoul San Francisco Germany Lisbon PBC – Bay Area New Dehli Kenya New South Wales Buenos Aires CUD Cities Non-CUD Cities Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 19
    • Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 20
    • SWC Pilot User Survey Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 21
    • Main findings user evaluation study nov-feb 09 Current users are positive Average grade on SWC experience (scale 1-10): 7.7 Reduction of travel time is main motivation with choice of location as value differentiator (significant difference between IBM/HP users (car oriented) versus gemeente Amsterdam users (public transport oriented) Average time gain is 66 minutes per SWC working day 22 Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 22
    • Main findings (2) SWC enables new ways of working Evidence for SWC concept leading to more flexible and more productive working practice. [however quantitative results are statistically not very significant (n=15 is too small)] Typical work activities and characteristics match well with SWC model. Adequate ICT in place to work remotely (all cases VPN access). Main work strategy of current population is geared towards concentrated work activities on selected days in the week. Physical contact with colleagues remains important and is planned on other days of the week. Main value differentiator with home-based work is difference in mindset: In SWC mindset more easily set to work; no unwanted mixing with private life issues (disturbances) Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 23
    • Main findings (3) SWC concept has growth potency… Current facilities, services and financial model comply well with a selling strategy towards the higher-end of the employer market However, critical mass not yet reached: Different approach needed to increase seat occupancy The initiative (and its value proposition) is not evenly well known in different parts of the participating employer organizations The initiative is not always actively supported and promoted by management on unit level The pilot approach is sometimes ‘misused’ by management of employer organizations to question whether the initiative is a viable, full alternative …with a need for the SWC Almere implementation to mature 24 Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 24
    • % people who see points below as bottlenecks for further growth of concept More locations needed More facilities and services needed Better facilities and services are needed More organisations should be able to use SWC More employees should be able to use SWC Managers are not convinced of added value SWS is seen as a pilot, not as a sustainable alternative The location is wrong 0% 20% 40% 60% 80% 100% 25 Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 25
    • Scaling Smart Work Centers Amsterdam + Wider ‘Randstad’ Region Nationally Quality Centre - Almere (Pilot) Den Bosch, Zwolle Amsterdam Bright City - Zuid-As Amsterdam Municipal Locations: WTC Amsterdam Amsterdam RoC Amsterdam - Hilversum, Amsterdam, Almere, final selection to be confirmed Almere FlexOffice Partners – Rotterdam, Utrecht, Schiphol The Hague , Schiphol Dialogues Ports (Adam, Rdam, Woerden en Purmerend) Utrecht The Hague TouchDown Centers (Haarlem, Heemstede) Internationally Rotterdam Collaboration with global partners Den Bosch Telepresence Exchange Cisco Highly Confidential Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved. IBSG - 26