Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 1

THE NEXT GENERATION
OF
URBAN TRANSPORTATION
Connecting the Dots,
Forging a
New Mobility Industry
Susan Zielinski, Managing Director, SMART
(Sustainable Mobility & Accessibility Research & Transformation,
A Project of CARSS, the Center for Advancing Research & Solutions for Society)
2

SERVICE TECHNOLOGY
• Zipcar • Fare payment (cell, card)
• BikeShare • Wayfinding / information
• GoLoco • Seamlessness / signalling
• Home Delivery • Clean fuel
• Senior Chauffeur • Congestion pricing
• Auto Rickshaw • Mesh Networking
• Taxi, Pedicab • Border crossing
• Communal cab • Security
• etc • etc.
PRODUCT / MODE DESIGN
• Car • Product design
• Bus • System design
• Bike • Hub design
• Shoes / Skates • Real Estate
•Accessories • Community / Urban design
• etc. • etc.

moving people
moving goods
moving less

Emerging New Mobility Industry
The current value of New Mobility markets can be measured in the billions of dollars.”
Building a New Mobility Industry Cluster in the the Toronto Region (MTE & ICF)

Qualities of New Mobility:
…Like the Ideal Life’s Partner …
Multi-talented Sexy
Clean Innovative
Connected Saves money
Integrated
Socially equitable
Smart
Service-oriented
Tech savvy
Sophisticated
Creates jobs
Confers status Caters to your needs
Convenient Accessible to all
Other?

SYSTEM MANIFESTAION: NEW MOBILITY HUB NETWORKS
Where shift happens in:
Cape Town
Chennai
Salvador
Toronto, US Cities
Other?

TELECOMMUNICATIONS
& WIRELESS
UNIVERSITY, NGO
& THINK TANK E- BUSINESS
PROGRAMS & NEW MEDIA
TRANSPORTATION INFORMATION
EQUIPMENT TECHNOLOGY
FINANCIAL SERVICES,
TOURISM
BAN KING &
INVESTMENT
NEW MOBILITY & RETAIL
INDUSTRY
TRANSPORTATION
GEOMATICS OPERATIONS
Go to: www.movingtheeconomy.ca & SERVICES
REAL ESTATE
CONSTRUCTION, GOODS MOVEMENT
PLANNING & & SUPPLY CHAIN
INTELLIGENT MANAGEMENT
OPERATIONS
TRANSPORTATION
SYSTEMS

CATALYSING NEW MOBILITY INDUSTRY
PARTNERSHIP, RESEARCH & CAPACITY BUILDING
•Connected Innovation (hub networks, IT, etc)
•New Business & financing models
•Ford Motor new business stream
•Strategic Alliances (b to b, ppi)
•Marketing New Mobility (making it sexy)
•Pilots: India, Brazil, South Africa, N. America
•Capacity Building: Forging research & knowledge networks
Sustainable Mobility & Accessibility Research & Transformation