Social media: Its essential in your seo projects

  • 471 views
Uploaded on

Today, Social Media is one of the most important signals used by the search engines. …

Today, Social Media is one of the most important signals used by the search engines.

Do you know how can you leverage this to your advantage?

Read along to know HOW…

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
471
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media: Its Essential In Your SEO Projects Today , Social Media is one of the most important signals used by the search engines . Do you know how can you leverage this to your advantage? Read along to know HOW…
  • 2. Present Day SEO Effects
    • Panda Update
    • Email Reputation
    • Schema.org
    • Google +1 Button
  • 3. Google Panda Update Survival Story!
    • Did you know…Google Panda update has affected 12% of search results & just halved many sites’ visitor numbers in US?
    • Is your site getting search engine traffic from the US? OR Is your site not US-centric?
    • Sigh! In either case..You’ve probably been affected by Panda…
    • As it has rolled out across the world now!
  • 4. Email Reputation
    • Google web spam head, Matt Cutts recently debunked the theory that ….
    • “ Email Reputation causes penalties in Google Search Results”
    •   Are you of impression that your search rankings sank because of the e-mail newsletter you were sending out?
    • As per a Google insider… this bad rankings is rather due to the email newsletter metrics, open rates, bounce rates, and click rates on the links within the e-letters.
    • Try sending out reconsideration request about this email behavior, TODAY
  • 5. Major Search Engines & Schema.org
    • Search Engines Google, Bing & Yahoo under one Umbrella for Schema.org
    • Initiative to create a common set of schemas for structured data markup on all web pages.
    • It helps search engines to understand and index their sites better and thus deliver better search results.
    • Now, it’s EASIER for millions of web users to find the right web pages !
  • 6. Google+1 Button
    • Google +1 button = Facebook “Like”?
    • Webmasters, Site Owners and Publishers now include +Button in their content
    • It’s the rush hour as they are trying to CAPITALIZE on their PPC campaign management.
    • Boost your Pay Per Click advertising with Google NEW +1 Button.
    • This is surely the Avon (+1) Choice!!
  • 7. Present Social Media Effects
    • Twitter’s ‘Follow’ Button
    • Facebook & SMO World
    • Other SMO Effects
    • Google SEO & Social Media Monitoring
  • 8. Twitter’s ‘Follow’ Button
    • Attracts more visitors
    • Websites can stay connected with their audience more easily
    • Encourages your followers to retweet and engage with your Tweets more
    • Helps them to repeatedly visit your website
  • 9. Twitter Follow Button vs Facebook Like Button The button war has begun as Google, Digg, Yahoo, etc try to get their individual buttons on as many websites as possible, Facebook & Twitter are the clearly the top two contenders.
  • 10. Facebook Rules The SMO World ?
    • Facebook has become FIRST most visited website, by pushing Google to Second
    • Facebook has become the biggest Social Media website in the world
    • Grab the greater attention to your business
    • Get huge traffic driven to your website
  • 11.
    • Facebook growth has rather slowed down for second month in a row
    • According to new data, user numbers has fallen in US, UK, Canada, Russia and Norway.
    • Even as the total climbed towards 700 million
    • The slowing in Facebook's growth suggests that it has indeed hit the limits of expansion in the nations where it was initially successful
    Facebook - The KING of Social Media Relaxing?
  • 12. Other Social Media Effects
    • Delicious is acquired by previous owners of YouTube.com from Yahoo
    • LinkedIn launched LinkedIn Today, news product for Business professionals.
    • StumbleUpon plan to expand its content into mobile & television user
    • Foursquare introduced version 3.0, leapfrog to advance versions
  • 13. Google & Social Media
    • Google +1 Button To Fire Back At Facebook’s Like Button
    • “ +1” bookmarks the page in your Google profile
    • “ +1” search results and ads you like.
    • All the +1 data is public.
    • Shares results all through ones social graph.
    BUZZ: Is Google Query Showing FB Shares?
  • 14. Google Social Media Monitoring
    • Google Bought Social Monitoring Tool PostRank.
    • Measures web engagement metrics
    • It Helps to analyze the social media sites & generates information
    • The information will be integrated with Google Analytics.
  • 15. So… Now You See How SOCIAL MEDIA has indeed become an integral part of any I nternet Marketing Strategy !
  • 16. For Further Queries Mail: [email_address] Blogs: http://www.connectdigitalmedia.co.uk/blogs/ Twitter: ConnectDNA Skype: ConnectDigitalMedia