Hotel Coworking
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Hotel Coworking

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Incorporate the energy and buzz of coworking into the hotel experience

Incorporate the energy and buzz of coworking into the hotel experience

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  • 1. HOTELS VIE TO BECOME OFFICES OF THE FUTURE. – CNN, APRIL 2013 NOMATIK COWORKING Incorporate the energy and buzz of coworking into the hotel experience Conjunctured Consulting Group
  • 2. Few things in this world are as sad as hotel “business centers.” 2 | Hotel Coworking by Conjunctured
  • 3. How quickly can I print my boarding pass and get out of here? A desk, a couple of chairs, and a lone printer, locked in a room. 3 | Hotel Coworking by Conjunctured
  • 4. The hotel industry responds... Workspring at Marriott - Redmond, WA Tangent at Westin - Global Hotel Baume - Paris The Hub at Holiday Inn - Atlanta, GA Kontorhotell - Stedsuauhengig, Norway PlusConcept Space - Raffles Hotel, Singapore Ace Hotel - New York City 4 | Hotel Coworking by Conjunctured
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  • 7. Slick, fancy, inaccessible? 7 | Hotel Coworking by Conjunctured
  • 8. Enter Hotel Coworking @ The Ace Hotel 8 | Hotel Coworking by Conjunctured
  • 9. Coworking spaces are shared workspaces, populated by freelancers, small businesses, and corporate telecommuters. Membership is simi- lar to a gym membership, but with no contracts or leases. Come and go as you please. Hotel coworking spaces often operate on a day-rate basis. What is coworking? 9 | Hotel Coworking by Conjunctured
  • 10. The first coworking space opened in San Francisco in 2006. Today, there are over 4,000 spaces around the world. 10 | Hotel Coworking by Conjunctured
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  • 12. Hotel coworking helps rethink community & work in the sharing economy. 12 | Hotel Coworking by Conjunctured
  • 13. QUESTION: What can your brand offer that can’t? 13 | Hotel Coworking by Conjunctured
  • 14. ANSWER: Community. via a work + social atmosphere. 14 | Hotel Coworking by Conjunctured
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  • 18. 1. Repeat customers and expand loyalty program 2. Increased Net Promoter Score 3. Increased RevPAR 4. Enhanced brand equity as a community destination 5. Coworking boosts revenues from meetings and events KPI’s of Hotel Coworking 18 | Hotel Coworking by Conjunctured
  • 19. 1 Design a Pop-Up Hotel Lobby Coworking Space 2 Integrate Seats2Meet and SerendipityMachine software* 3 Measure customer feedback (surveys and interviews) 4 Monitor KPI’s 5 Summary Report / Recommendations Our Methodology 19 | Hotel Coworking by Conjunctured
  • 20. Seats2Meet facilitates a dynamic environment where guests work together, meet each other, and share knowledge. 20 | Hotel Coworking by Conjunctured
  • 21. The SerendipityMachine is a social tool that helps guests make unexpected connections with other guests and with local coworkers. 21 | Hotel Coworking by Conjunctured
  • 22. Conjunctured is one of the most established coworking spaces in the world. Based in Austin, Texas, we grew out of the epicenter of the innovation economy. Our Hotel Coworking program is our way of bringing the community experience of coworking to hotels in the US and throughout the world. About Conjunctured 22 | Hotel Coworking by Conjunctured
  • 23. Andrew Jones, Ph.D Head of Consulting Andrew Jones, Ph.D is an organizational consultant, educator, and writer. He is a Lecturer of Management, Organizational Behavior, and Corporate Social Responsibility in the McCoy College of Business Administration at Texas State University, in San Marcos, TX. He has consulted with firms in the software, food and beverage, construction, advertising, sports management, coworking, and for-profit education industries. He has published three books- The Innovation Acid Test: Growth Through Design and Differentiation, Triarchy Press 2008, I’m Outta Here: How coworking is making the office obsolete, with Todd Sundsted and Tony Bacigalupo, NotanMBA Press 2009, and The Fifth Age of Work: How Companies can Re-design Work to be More Innovative in a Cloud Economy, Night Owls Press, November 2013. He is co-owner and partner at Conjunctured Coworking, in Austin, Texas. David H Walker Head of Operations David Walker creates environments that allow people to open and shine. David is a serial creator and entrepreneur. In 2007, he directly experienced the double-edged sword of solo entrepreneuriship, finding himself socially isolated and resorting to working from three coffee shops a day in order to meet his needs for inspiration and human connection. In 2008, having recognized the growing common need for stimulating, community- driven work environments, David launched Austin’s first coworking space, Conjunctured, which went on to be a cultural and market leader in a city of innovation. David speaks regularly at conferences and community events on the subject of coworking and offers his expertise through consulting with a passion for authentic expression, personal empowerment, and societal progress. Tony Bacigalupo Head of Community Tony Bacigalupo has been an active part of the coworking movement since 2007. He is cofounder and Mayor of New Work City, a coworking space in lower Manhattan, and has advised and worked with countless other communities in New York and around the world, most notably Tony Hsieh’s Downtown Project and the Hive at 55. He’s the organizer of NYC’s largest coworking Meetup, Coworking Community NYC, with over 1,800 members. He has also organized or co-organized a number of events and educational programs, including BarCampNYC and TEDxNWC. He also co-authored a “I’m Outta Here: How coworking is making the office obsolete” in 2009. He’s spoken at several conferences including SXSW, Maker Faire, and the Global Coworking Unconference Conference, the Coworking Europe Conference, and the Coworking Australia Conference. He’s currently focused on documenting and pursuing the development of interdependent work models. Virginia Cobb Head of Design Virginia collaborates with international design, development and hospitality brand teams to create exceptional leading edge developments around the world. Virginia Cobb built a global reputation as a key executive for W Hotels and Resorts Worldwide as the Senior Director of Design and Planning for the Europe, Africa and Middle East division. Based in Brussels, Virginia served as the sole design representative in the region for the rapidly expanding brand. As the central design and planning point, she was responsible for the execution of each 100-200M project. These projects required close coordination and management of high net worth investors, international developers, and world renowned design teams. In this capacity, she collaborated with internationally recognized designers: Ricardo Bofill Architects – Barcelona, Yabu Pushelberg Interior Designers – Toronto and New York City, Antonio Citterio Architects- Milan, Patrick Jouin Interior designer – Paris, Concrete Architects and Interior Designers – Amsterdam, and MAKE Architects - London. Significant projects included developments in, Barcelona, London , Verbier, Athens, Amman, Istanbul, and Dubai. Prior to working in the corporate global division, Virginia served as Director of Development and Planning in the W Hotels headquarters located in New York City. Virginia held the same integral role with complex teams executing developments in the US. Interior design projects included: W Denver by Skidmore Owings and Merrill, W Vieques by Benjamin Noriega Ortiz, and W Austin by Olsen Sundberg Kundig Architects, and a host of other projects from New York City to Maui. Team 23 | Hotel Coworking by Conjunctured
  • 24. Thank you! get in touch with us: contact@conjunctured.com Also, learn about our award-winning initiative, Nomatik Coworking: www.mixprize.org 24 | Hotel Coworking by Conjunctured