Using Facebook to Reduce Stress in College Students through Improve Dietary Habits

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See how I got people to eat breakfast regularly for a week...and beyond?

Published in: Education, Self Improvement

Using Facebook to Reduce Stress in College Students through Improve Dietary Habits

  1. 1. Using Facebook to Reduce the Stress of College Students through Improved Dietary Habits<br />Conrad Chan<br />Stanford University<br />Computer Science ’13<br />
  2. 2. Mmmm…Breakfast<br />
  3. 3. Intended Behavior:<br />Aimed at: College students who want to eat breakfast but do not seem to have the will-power to wake up in the morning and do so<br />Challenge: <br />Eat a meal before 11AM everyday for a week<br />
  4. 4. Breakfast Buddies Challenge<br />29 signups<br />130 total breakfasts eaten in a week<br />Average of 4.48 breakfasts eaten per participant<br />5.2 breakfasts eaten per active participant<br />19 expressed interest in continuing breakfast on weekdays post-study<br />
  5. 5. Gauging Interest<br />
  6. 6. Choosing a Medium<br />Social Accountability<br />Hot Triggers<br />Smallest Behavior <br />Simple, Social, Fun<br />
  7. 7. Challenge: A Facebook Event<br />
  8. 8. Recruitment<br />
  9. 9. Fully Utilizing Facebook for Behavior Change<br />Testing the waters<br />Facebook Events- The C-Rad Way <br />
  10. 10. Facebook Events- Easy to Contact<br />
  11. 11. Facebook Events- “Continuous Hot Trigger”<br />User Sees Challenge<br />After Every Login<br />
  12. 12. Facebook Events- Public, Social, Naked<br />
  13. 13. Facebook Events- Social  Fun<br />“eating eggs bacon and bread soon. Can't believe this challenge has gotten me to wake up at 942 to eat breakfast..on a saturday”<br />“Getting breakfast now! ♥”<br />“bagel! at 9am. miracle.”<br />“eggs, toast, blueberry muffin, and yogurt.<br />‘eat breakfast like a king, lunch like a prince, and dinner like a hobo’”<br />“proud to have eaten breakfast today Breakfast Buddies Challenge”<br />“Conrad Chan wake me up in the morning. We can be breakfast buddies like last quarter.”<br />“It's around dinner time for most of y'all so let's get pumped for tomorrow. woooooOOOOOOO ... BREAKFAST!”<br />
  14. 14. Next Potential Projects<br />
  15. 15. Facebook Events are Great Tools for Social Accountability Challenges<br />

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