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Using Facebook to Reduce Stress in College Students through Improve Dietary Habits
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Using Facebook to Reduce Stress in College Students through Improve Dietary Habits

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See how I got people to eat breakfast regularly for a week...and beyond?

See how I got people to eat breakfast regularly for a week...and beyond?

Published in: Education, Self Improvement

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  • 1. Using Facebook to Reduce the Stress of College Students through Improved Dietary Habits
    Conrad Chan
    Stanford University
    Computer Science ’13
  • 2. Mmmm…Breakfast
  • 3. Intended Behavior:
    Aimed at: College students who want to eat breakfast but do not seem to have the will-power to wake up in the morning and do so
    Challenge:
    Eat a meal before 11AM everyday for a week
  • 4. Breakfast Buddies Challenge
    29 signups
    130 total breakfasts eaten in a week
    Average of 4.48 breakfasts eaten per participant
    5.2 breakfasts eaten per active participant
    19 expressed interest in continuing breakfast on weekdays post-study
  • 5. Gauging Interest
  • 6. Choosing a Medium
    Social Accountability
    Hot Triggers
    Smallest Behavior
    Simple, Social, Fun
  • 7. Challenge: A Facebook Event
  • 8. Recruitment
  • 9. Fully Utilizing Facebook for Behavior Change
    Testing the waters
    Facebook Events- The C-Rad Way
  • 10. Facebook Events- Easy to Contact
  • 11. Facebook Events- “Continuous Hot Trigger”
    User Sees Challenge
    After Every Login
  • 12. Facebook Events- Public, Social, Naked
  • 13. Facebook Events- Social  Fun
    “eating eggs bacon and bread soon. Can't believe this challenge has gotten me to wake up at 942 to eat breakfast..on a saturday”
    “Getting breakfast now! ♥”
    “bagel! at 9am. miracle.”
    “eggs, toast, blueberry muffin, and yogurt.
    ‘eat breakfast like a king, lunch like a prince, and dinner like a hobo’”
    “proud to have eaten breakfast today Breakfast Buddies Challenge”
    “Conrad Chan wake me up in the morning. We can be breakfast buddies like last quarter.”
    “It's around dinner time for most of y'all so let's get pumped for tomorrow. woooooOOOOOOO ... BREAKFAST!”
  • 14. Next Potential Projects
  • 15. Facebook Events are Great Tools for Social Accountability Challenges