Breakfast Buddies Challenge Results

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Breakfast Buddies Challenge Results

  1. 1. Breakfast Buddies:SocialCalmResults<br />Conrad Chan<br />Stanford University<br />Computer Science ’13<br />http://on.fb.me/breakfastbuddies<br />
  2. 2. Concept<br />Breakfast has positive benefits for the mind and body throughout the entire day<br />Targeting those who want to eat breakfast but have a hard time getting up in the morning<br />Challenge: eat a meal before 11AM everyday this week, and prove it daily by posting on a Facebook event wall<br />
  3. 3. Study Recruitment<br />Facebook status: “TO EVERYONE I KNOW ON FACEBOOK- do you WANT to eat breakfast but you cant seem to get up in the mornings? LET ME KNOW! for class study”<br />Gauge interest<br />17 direct responses to question, consensus that many feel this way<br />Invited all of them to study through Facebook message<br />Matched my expectation that there would be a large demand among college students for this product<br />Public Facebook Event<br />Made this my status<br />On night before event start, messaged all “Maybe Attendings” to reconsider <br />Email Lists<br />
  4. 4. Iteration Details<br />1.0- Every night during the challenge week, I would send out an update message that reminded participants about the next morning and included 1) a list of people who ate breakfast that morning and 2) a list of people who didn’t<br />1.1- Starting on the second night, the messages also include a leaderboard of breakfast attendance<br />To track cumulative progress<br />Friendly competition  Fun<br />Potential Problems with this iteration—will cover later in presentation<br />
  5. 5. Results So Far<br />Day 1 (Sunday morning): 13/21 ate breakfast (61.9%)<br />Day 2: 22/24 ate breakfast (91.7%)<br />Potential reasons for increased percentage<br />Day 2 follows first nightly message: no one wants to be on the fail list<br />Harder to wake up on weekends<br />Day 3: 21/27 ate breakfast (77%)<br />Day 4: 22/29 ate breakfast (76%)<br />Day 5: 22/29 ate breakfast (76%)<br />Day 6: 19/29 ate breakfast (66%)<br />14 people ate breakfast on their own Saturday morning when the study was already over, even on a weekend with no reminder sent out Friday night! <br />
  6. 6. Quotes from Wall<br />“eating eggs bacon and bread soon. Can't believe this challenge has gotten me to wake up at 942 to eat breakfast..on a saturday”<br />“Getting breakfast now! ♥”<br />“proud to have eaten breakfast today Breakfast Buddies Challenge”<br />“eggs, toast, blueberry muffin, and yogurt.<br />‘eat breakfast like a king, lunch like a prince, and dinner like a hobo’”<br />“bagel! at 9am. miracle.”<br />“hop up outta bed.... turn my swag on... time to do the Breakfast Buddies Challenge”<br />“Conrad Chan wake me up in the morning. We can be breakfast buddies like last quarter.”<br />“It's around dinner time for most of y'all so let's get pumped for tomorrow. woooooOOOOOOO ... BREAKFAST!”<br />
  7. 7. Behavior Design Techniques<br />Social Accountability<br />Escalation of commitment <br />Participants need to say a Breakfast Oath before starting the project<br />Hot Triggers in front of Highly Motivated People<br />I send out nightly reminder for alarms tomorrow morning<br />Motivation huge here: made clear in recruitment process what task entails, only dedicated will sign up<br />Social accountability here- no one wants to look bad<br />Smallest possible behavior: I don’t specify what size of breakfast is<br />A participant considered a Starburst as breakfast on day 1, same participant ate cereal on day 2<br />
  8. 8. Social, Simple, Fun<br />Social<br />Wall posts with pictures are inviting many to comment on the board and discuss<br />Friends reminding each other on each other’s walls outside of event<br />Simple<br />All participants have to do is post on the wall before 11AM to confirm their task<br />I only contact them once everyday (at night)<br />Fun<br />Food is fun, pictures make it more fun<br />Leaderboard for fun competition<br />Reading the posts on the event wall show that everyone’s having a good time<br />Non-participants are reading the wall posts<br />People are continually trickling into the study<br />
  9. 9. Participants trickling in<br />19 Participants by Saturday evening(before Sunday morning/event start)<br />However, 21 people in the challenge Sunday morning<br />24 in the challenge Monday morning, 27 in the challenge Tuesday morning, 29 by end<br />Additional Participants do not harm the study<br />Just naturally behind on leaderboard due to late start<br />
  10. 10. Pitfalls<br />A few members joined the group and were inactive<br />Weekends are difficult because on weekdays, classes offer an additional incentive to wake up before 11AM already<br />Problems with leaderboard- may discourage those on the bottom from continuing the challenge<br />However, after already introduced, could not take away because people on the top would feel cheated<br />Future iteration may have competition with small groups that would cooperate and keep each other accountable<br />Some of the breakfast foods were unhealthy<br />A future challenge could require healthy foods<br />
  11. 11. Behavior Retention<br />19/29 expressed interest in continuing this behavior on weekdays<br />
  12. 12. View the challenge!<br />http://on.fb.me/breakfastbuddies<br />
  13. 13. Questions/Comments?<br />Conrad Chan<br />cchan91@stanford.edu<br />Twitter: @cchanman<br />

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