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Breakfast Buddies:SocialCalm Update<br />Conrad Chan<br />Stanford University<br />Computer Science ’13<br />http://on.fb....
Concept<br />Breakfast has positive benefits for the mind and body throughout the entire day<br />Targeting those who want...
Study Recruitment<br />Facebook status: “TO EVERYONE I KNOW ON FACEBOOK- do you WANT to eat breakfast but you cant seem to...
Iteration Details<br />1.0- Every night during the challenge week, I would send out an update message that reminded partic...
Results So Far<br />Day 1 (Sunday morning): 13/21 ate breakfast (61.9%)<br />Day 2 (Monday morning): 22/24 ate breakfast (...
Behavior Design Techniques<br />Social Accountability<br />Escalation of commitment <br />Participants need to say a Break...
Social, Simple, Fun<br />Social<br />Wall posts with pictures are inviting many to comment on the board and discuss<br />F...
Participants trickling in<br />19 Participants by Saturday evening(before Sunday morning/event start)<br />However, 21 peo...
Pitfalls<br />A few members joined the group and are inactive<br />Should I kick them out of the event?<br />Afraid that l...
Follow the challenge!<br />http://on.fb.me/breakfastbuddies<br />
Questions/Comments?<br />Conrad Chan<br />cchan91@stanford.edu<br />Twitter: @cchanman<br />
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Breakfast Buddies Challenge

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Breakfast Munch and Winner
Update after day 2

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Transcript of "Breakfast Buddies Challenge"

  1. 1. Breakfast Buddies:SocialCalm Update<br />Conrad Chan<br />Stanford University<br />Computer Science ’13<br />http://on.fb.me/breakfastbuddies<br />
  2. 2. Concept<br />Breakfast has positive benefits for the mind and body throughout the entire day<br />Targeting those who want to eat breakfast but have a hard time getting up in the morning<br />Challenge: eat a meal before 11AM everyday this week, and prove it daily by posting on a Facebook event wall<br />
  3. 3. Study Recruitment<br />Facebook status: “TO EVERYONE I KNOW ON FACEBOOK- do you WANT to eat breakfast but you cant seem to get up in the mornings? LET ME KNOW! for class study”<br />Gauge interest<br />17 direct responses to question, consensus that many feel this way<br />Invited all of them to study through Facebook message<br />Matched my expectation that there would be a large demand among college students for this product<br />Public Facebook Event<br />Made this my status<br />On night before event start, messaged all “Maybe Attendings” to reconsider <br />Email Lists<br />
  4. 4. Iteration Details<br />1.0- Every night during the challenge week, I would send out an update message that reminded participants about the next morning and included 1) a list of people who ate breakfast that morning and 2) a list of people who didn’t<br />1.1- Starting on the second night, the messages also include a leaderboard of breakfast attendance<br />To track cumulative progress<br />Friendly competition  Fun<br />
  5. 5. Results So Far<br />Day 1 (Sunday morning): 13/21 ate breakfast (61.9%)<br />Day 2 (Monday morning): 22/24 ate breakfast (91.7%)<br />Potential reasons for increased percentage<br />Day 2 follows first nightly message: no one wants to be on the fail list<br />Harder to wake up on weekends<br />
  6. 6. Behavior Design Techniques<br />Social Accountability<br />Escalation of commitment <br />Participants need to say a Breakfast Oath before starting the project<br />Hot Triggers in front of Highly Motivated People<br />I send out nightly reminder for alarms tomorrow morning<br />Motivation huge here: made clear in recruitment process what task entails, only dedicated will sign up<br />Social accountability here- no one wants to look bad<br />Smallest possible behavior: I don’t specify what size of breakfast is<br />A participant considered a Starburst as breakfast on day 1, same participant ate cereal on day 2<br />
  7. 7. Social, Simple, Fun<br />Social<br />Wall posts with pictures are inviting many to comment on the board and discuss<br />Friends reminding each other on each other’s walls outside of event<br />Simple<br />All participants have to do is post on the wall before 11AM to confirm their task<br />I only contact them once everyday (at night)<br />Fun<br />Food is fun, pictures make it funner<br />Reading the posts on the event wall show that everyone’s having a good time<br />Non-participants are reading the wall posts<br />People are continually trickling into the study<br />
  8. 8. Participants trickling in<br />19 Participants by Saturday evening(before Sunday morning/event start)<br />However, 21 people in the challenge Sunday morning<br />24 in the challenge Monday morning<br />Continually growing?<br />Additional Participants do not harm the study<br />Just naturally behind on leaderboard due to late start<br />
  9. 9. Pitfalls<br />A few members joined the group and are inactive<br />Should I kick them out of the event?<br />Afraid that leaderboard may discourage those on the bottom from continuing the challenge<br />We’ll see about this later this week<br />
  10. 10. Follow the challenge!<br />http://on.fb.me/breakfastbuddies<br />
  11. 11. Questions/Comments?<br />Conrad Chan<br />cchan91@stanford.edu<br />Twitter: @cchanman<br />
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