Overview Of Current Museum Presence In Social Media


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Presentation at the "Get Connected - Your Museum and Web 2.0" workshop organised by the Irish Museums Association in collaboration with the Interaction Design Centre at the University of Limerick hosted by the Hunt Museum, Limerick (13 November 2009)

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Overview Of Current Museum Presence In Social Media

  1. 1. Overview of current museum presence in social media Gabriela Avram “ Get Connected”, IMA & IDC The Hunt Museum 13th November 2009
  2. 2. Outline <ul><li>Museums and Social Media </li></ul><ul><li>Photos – using Flickr </li></ul><ul><li>Having a conversation – Twitter </li></ul><ul><li>Sharing videos- YouTube </li></ul><ul><li>People, organisations, events and groups- the Facebook way </li></ul><ul><li>Costs & benefits </li></ul>
  3. 3. The name of the game: participation <ul><li>People feel happy when they have: </li></ul><ul><ul><li>Satisfying work to do </li></ul></ul><ul><ul><li>The experience of being good at something </li></ul></ul><ul><ul><li>Time spent with people they like </li></ul></ul><ul><ul><li>The chance to be part of something bigger </li></ul></ul><ul><ul><li>( Gaming the Future of Museums - a lecture by Jane McGonigal) </li></ul></ul><ul><li>How can museums make people happy?! </li></ul>
  4. 4. Museums and Social Media <ul><li>Institutions need to enter these spaces with a strategy. Try first to answer to the following questions: </li></ul><ul><li>What audience(s) are you trying to reach, and why? </li></ul><ul><li>What information do you want to convey to these people? </li></ul><ul><li>What actions do you want them to take? </li></ul><ul><li>Demographically, where do these constituents congregate online? </li></ul><ul><li>Do these virtual spaces provide the tools that will allow you to circulate your message? </li></ul><ul><li>Do the sites then provide ways for users to circulate their message without too much further effort from us? </li></ul><ul><li>( Leslie Madsen-Brooks, Percolations: Museums and Social Networking Sites ) </li></ul>
  5. 5. Photos- using Flickr Flickr is a popular website for people to share photographs and video. It has a strong community of users who use Flickr to share their own photos and videos, and to explore and discuss other peoples’.
  6. 6. Asking the public to contribute
  7. 7. Involving the public in taking pictures
  8. 9. Documenting events
  9. 10. Surreptitious use of images
  10. 11. Visitors want to participate
  11. 12. Having a conversation - Twitter Twitter is a service that allows you to send messages of 140 characters in length to a set of people (“followers”) who self-elect to receive your messages (“tweets”).
  12. 13. Talk about what’s going on…
  13. 14. and listen to the public References: TED talks ; TEDx ; TEDxDublin
  14. 15. Pretending to be an exhibit
  15. 16. Or someone famous!
  16. 17. Why Twitter?! <ul><li>Twitter may be a better choice than blogging. </li></ul><ul><li>There is no dividing line between producers and consumers. </li></ul><ul><li>The limits on expression level the playing field. </li></ul><ul><li>You are broadcasting to a network, not an audience. </li></ul><ul><li>You get immediate feedback. </li></ul><ul><li>You can spend as much time as you like. </li></ul><ul><ul><li>(Nina K Simon – Cocktail party participation –revisiting Twitter - on Museum 2.0 ) </li></ul></ul>
  17. 18. Sharing videos- YouTube YouTube is a video sharing website where users can upload and share videos. The user-generated content on this site includes movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
  18. 19. MOMA uses it for sharing exhibits
  19. 20. … and for finding new works
  20. 21. Others use it for advertising Do you know the way to the American Museum?
  21. 22. … or showcasing A visit at the Howth Transport Museum
  22. 23. Visitor’s video from Castlebar Museum
  23. 24. Capturing events Performance and projection by Digital Slaves during the tweak Festival
  24. 25. People, organisations, events and groups- the Facebook way Facebook is a free social networking site that allows users to create a profile page or a page to communicate with others. Facebook allows users to share information via text and upload of videos and pictures from a PC or mobile device.
  25. 26. People, organisations, events and groups- the Facebook way <ul><li>How could a museum have a Facebook presence? </li></ul><ul><li>You can start a group dedicated to your institution. Groups built around institutions allow you to provide news updates. The public can join your group. </li></ul><ul><li>Alternatively, you can create a page. People can become fans. </li></ul><ul><li>But…a much more effective way to put your institution in front of its constituents is to create an account for an especially wired and charismatic member of your staff (someone who would appeal to your target demographic) who will befriend users and keep them updated on your museum’s activities. Every time she updates her profile, all of her “friends” receive the update on their Facebook home pages. </li></ul><ul><li>The news feed makes people want to interact. </li></ul>
  26. 27. Museum Groups
  27. 28. Museum Pages
  28. 29. Individual profile
  29. 30. Individual profile
  30. 31. But also: connecting to peers
  31. 32. What is the social web about? <ul><li>expressing identity. It allows people to reveal a tangible sense of who they are and what they’re interested in. </li></ul><ul><li>relationships and trust . The social web makes it easy to find and start talking with others who share your interests. </li></ul><ul><li>user-driven websites . The social web makes the ordinary person on the street important — anyone can post videos to YouTube, engage in back-and-forth with the authors of widely read blogs, or help write and monitor wikipedia. The social web allows users to be active, empowered participants in the production and distribution of media. </li></ul><ul><li>(Ian Wilker- Social Web 101 for Nonprofits – on roots.lab) </li></ul>
  32. 33. What are the costs? <ul><li>All these applications are free. </li></ul><ul><li>The devices to be used are already in your possession: PC, laptop, digital camera, mobile phone. </li></ul><ul><li>The real costs are: </li></ul><ul><ul><li>(a lot of) time </li></ul></ul><ul><ul><li>a change of mentality </li></ul></ul><ul><ul><li>good will </li></ul></ul><ul><ul><li>dedication. </li></ul></ul>
  33. 34. And the benefits?! <ul><li>“ free” PR </li></ul><ul><li>a lot of friends (real people, not numbers!) </li></ul><ul><li>becoming part of a community </li></ul><ul><li>worldwide reach! </li></ul>
  34. 35. Thank you! <ul><li>[email_address] </li></ul><ul><li>coniecto.org </li></ul><ul><li>@gabig58 on Twitter, Flickr </li></ul>