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Who am I? Blogtalk 2010 presentation
 

Who am I? Blogtalk 2010 presentation

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Who am I? Social Identity Construction in Corporate Environments - presentation by Gabriela Avram and Brian O'Donovan

Who am I? Social Identity Construction in Corporate Environments - presentation by Gabriela Avram and Brian O'Donovan

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  • During the presentation we asked the audience to make certain choices based upon the pictures. According to my records these were their decisions:
    - On slide 11 there was almost unanimous preference for the interview candidate on the right
    - On slide 12 the majority would ask the person on the left for help (but this was not unanimous)
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    Who am I? Blogtalk 2010 presentation Who am I? Blogtalk 2010 presentation Presentation Transcript

    • Who am I? Social Identity Construction Gabriela Avram Brian O’Donovan Interaction Design Centre Centre of Advanced Studies University of Limerick Dublin Ireland IBM Ireland
    •  
    •  
    • Background and context
      • BluePages – web based IBM staff directory since 1997
        • Replaced CallUp system which was mainframe based
      • How are the 400,000+ IBMers around the world using it:
        • Find people to collaborate with
        • Solve a problem
        • Provide needed expertise
      • Dec 2002 – Fringe – TAP
      • Dec 2009 – Profiles – Lotus Connections
      • 2 core aspects:
        • About ourselves: Self-presentation and reputation management
        • About the others: Finding peers with a particular expertise, skill, competency; recommending them to others
        • B
    • Blue Pages
        • B
    • Fringe 3 – BluePages+
        • B
    • Fringe 4 – BluePages+1
        • B
    • Profiles /Lotus Connections
        • B
    • Identity, reputation and expertise seeking
      • Identity – personality traits one intends to display when interacting with his/her peers
      • Reputation- refers to the opinion of the public toward that person
      • Expertise seeking – is based on looking for the right expert to solve a particular problem, based on their identity and reputation.
        • G
    • Why this topic?
      • What creates the imbalance between the importance we give to getting information about peers and that given to sharing information about ourselves?
      • We built upon:
        • Our own experience with the tools
        • Data collected during longitudinal study of a development team in 2006-2007
        • Previous IBM studies
        • Small scale internal survey May 2010
        • G
    • Who would you shortlist for an interview?
        • B
    • These two guys have the same expertise. Who would you contact for getting help?
        • B
    • Who would you prefer as your boss?
        • B
    • Practices observed
      • Expertise seeking practices
        • Newbies
        • Conference calls
        • Checking the author of information posted
      • Identity management practices
        • Taking ownership of generated Profiles
        • Uploading a photo
        • Updating information on the own profile
        • Tagging oneself
      • Reputation management practices
        • Sharing content
        • Participating in the conversation
        • Connecting to peers
        • Tagging peers
        • G
    • Discussion
      • What are your content requirements when looking at someone’s profile?
      • What type of events make you go update your own profile?
    • Thank you! [email_address] @bodonovan [email_address] @gabig58
    • Relevant resources
      • Farrell, S., Lau, T., Nusser, S., Wilcox, E., and Muller, M.: Socially augmenting employee profiles with people-tagging. In: Proceedings of the 20th Annual ACM Symposium on User interface Software and Technology (Newport, Rhode Island, USA, October 07 - 10, 2007). UIST '07. ACM, New York, NY, 91-100. (2007)
      • Gosling, S. D., Gaddis, S., & Vazire, S. : Personality impressions based on Facebook profiles. In: Proceedings of the International Conference on Weblogs and Social Media, Boulder, CO . (2007, March). Retrieved June 18, 2010, from http://www.icwsm.org/ papers/3--Gosling-Gaddis-Vazire.pdf
      • Farrell, S., Lau, T.: Fringe Contacts: People-Tagging for the Enterprise. In: Proceedings of the WWW 2006 Collaborative Web Tagging Workshop, Edinburgh (2006)
      • Sadat Shami, N., Ehrlich, K., Millen, D.R.: Pick me! Link selection in expertise search results. In: SIGCHI conference on Human Factors in computing system. Florence, Italy, April 5-10. (2008)
      • Millen, D. R. and Patterson, J. F. 2003. Identity disclosure and the creation of social capital. In CHI '03 Extended Abstracts on Human Factors in Computing Systems (Ft. Lauderdale, Florida, USA, April 05 - 10, 2003). CHI '03. ACM, New York, NY, 720-721.
      • Guy, I., Jacovi, M., Shahar, E., Meshulam, N., Soroka, V., and Farrell, S.: Harvesting with SONAR: the value of aggregating social network information. In: Proceedings of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems (Florence, Italy, April 05 - 10, 2008). CHI '08. ACM, New York, NY, 1017-1026. (2008)
      • DiMicco, J., Millen, D. R., Geyer, W., Dugan, C., Brownholtz, B., and Muller, M.: Motivations for social networking at work. In: Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work (San Diego, CA, USA, November 08 - 12, 2008). CSCW '08. ACM, New York, NY, 711-720. (2008)
      • Farzan, R., DiMicco, J., Millen, D. R., Dugan, C., Geyer, W., and Brownholtz, E.: Results from deploying a participation incentive mechanism within the enterprise. In: Proceeding of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems (Florence, Italy, April 05 - 10, 2008). CHI '08. ACM, New York, NY, 563-572. (2008)