Who am I? Blogtalk 2010 presentation

Who am I? Social Identity Construction Gabriela Avram Brian O’Donovan Interaction Design Centre Centre of Advanced Studies University of Limerick Dublin Ireland IBM Ireland

Background and context
BluePages – web based IBM staff directory since 1997
Replaced CallUp system which was mainframe based
How are the 400,000+ IBMers around the world using it:
Find people to collaborate with
Solve a problem
Provide needed expertise
Dec 2002 – Fringe – TAP
Dec 2009 – Profiles – Lotus Connections
2 core aspects:
About ourselves: Self-presentation and reputation management
About the others: Finding peers with a particular expertise, skill, competency; recommending them to others
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Blue Pages
B

Fringe 3 – BluePages+
B

Fringe 4 – BluePages+1
B

Profiles /Lotus Connections
B

Identity, reputation and expertise seeking
Identity – personality traits one intends to display when interacting with his/her peers
Reputation- refers to the opinion of the public toward that person
Expertise seeking – is based on looking for the right expert to solve a particular problem, based on their identity and reputation.
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Why this topic?
What creates the imbalance between the importance we give to getting information about peers and that given to sharing information about ourselves?
We built upon:
Our own experience with the tools
Data collected during longitudinal study of a development team in 2006-2007
Previous IBM studies
Small scale internal survey May 2010
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Who would you shortlist for an interview?
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These two guys have the same expertise. Who would you contact for getting help?
B

Who would you prefer as your boss?
B

Practices observed
Expertise seeking practices
Newbies
Conference calls
Checking the author of information posted
Identity management practices
Taking ownership of generated Profiles
Uploading a photo
Updating information on the own profile
Tagging oneself
Reputation management practices
Sharing content
Participating in the conversation
Connecting to peers
Tagging peers
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Discussion
What are your content requirements when looking at someone’s profile?
What type of events make you go update your own profile?

Thank you! [email_address] @bodonovan [email_address] @gabig58

Relevant resources
Farrell, S., Lau, T., Nusser, S., Wilcox, E., and Muller, M.: Socially augmenting employee profiles with people-tagging. In: Proceedings of the 20th Annual ACM Symposium on User interface Software and Technology (Newport, Rhode Island, USA, October 07 - 10, 2007). UIST '07. ACM, New York, NY, 91-100. (2007)
Gosling, S. D., Gaddis, S., & Vazire, S. : Personality impressions based on Facebook profiles. In: Proceedings of the International Conference on Weblogs and Social Media, Boulder, CO . (2007, March). Retrieved June 18, 2010, from http://www.icwsm.org/ papers/3--Gosling-Gaddis-Vazire.pdf
Farrell, S., Lau, T.: Fringe Contacts: People-Tagging for the Enterprise. In: Proceedings of the WWW 2006 Collaborative Web Tagging Workshop, Edinburgh (2006)
Sadat Shami, N., Ehrlich, K., Millen, D.R.: Pick me! Link selection in expertise search results. In: SIGCHI conference on Human Factors in computing system. Florence, Italy, April 5-10. (2008)
Millen, D. R. and Patterson, J. F. 2003. Identity disclosure and the creation of social capital. In CHI '03 Extended Abstracts on Human Factors in Computing Systems (Ft. Lauderdale, Florida, USA, April 05 - 10, 2003). CHI '03. ACM, New York, NY, 720-721.
Guy, I., Jacovi, M., Shahar, E., Meshulam, N., Soroka, V., and Farrell, S.: Harvesting with SONAR: the value of aggregating social network information. In: Proceedings of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems (Florence, Italy, April 05 - 10, 2008). CHI '08. ACM, New York, NY, 1017-1026. (2008)
DiMicco, J., Millen, D. R., Geyer, W., Dugan, C., Brownholtz, B., and Muller, M.: Motivations for social networking at work. In: Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work (San Diego, CA, USA, November 08 - 12, 2008). CSCW '08. ACM, New York, NY, 711-720. (2008)
Farzan, R., DiMicco, J., Millen, D. R., Dugan, C., Geyer, W., and Brownholtz, E.: Results from deploying a participation incentive mechanism within the enterprise. In: Proceeding of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems (Florence, Italy, April 05 - 10, 2008). CHI '08. ACM, New York, NY, 563-572. (2008)

Who am I? Blogtalk 2010 presentation

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