“ A Whole New Mind :Why Right-Brainers will Rule the Future” Written by Daniel Pink ------------------------------------------------------------------- Jeff Opelia Critical and Creative Thinking 2 -17 -09
Dan writes articles in the New York Times, Harvard Business Review, Fast Company and provides business reviews to many of the major news channels.
For 2 years he was a speech writer for Vice President Al Gore. He currently lives in Washington, DC with his wife and 3 children.
He has authored this books as well: “Free Agent Nation : The Future of Working for yourself”, and “The Adventures of Johnny Bunko: The last Career Guide You’ll Ever Need.” His next book will be published in 2010.
He is a great speaker and author!! Check out his video!!! (Figure 0)
Our life is full of abundance of new products at our fingertips, Asia has cheaper labor which companies will use in areas of left brain thinking skills, and we have automation to s all we want. Businesses are needing the skills of the right brainers to compete more than ever. (Figure 5) (Figure 6) (Figure 7)
The current i n formation age i n which access to information (read: knowledge, education) is the most important economic engine i s changing into the c o nceptual age, characterized by a new concern with context, patterns and emotion. And that shift is taking place mainly in our brains. (Visscher, April 2005) The consumers mind is changing, so those providing the consumers must change their clients. (Figure 8)
Farming/Industrial/Knowledge to CONCEPTUAL ERA
1700’s Late 1800’s 1900’s
Now and the Future (Figure 9) (Figure 10) (Figure 11) (Figure 12)
6 Senses Used In the Conceptual Age for Businesses and Society-- All are R-directed Thinking Activities
Design - creation for eye appeal and spending!
Story - used to communicate better
Symphony - Small pieces into a Big Picture
Empathy -Understanding what makes others tick. Valuable for the workplace and creating.
Play - At work - we all need to laugh/Play which studies have shown raises productivity.
Meaning - Pursue purpose and fulfillment of careers while lowering stress levels at work.
To be successful in today’s world, we must be able to place ourselves in each other’s heart and perspective thinking. This involves the use of the right brain thinkers!
Empathy is neither a deviation from intelligence nor the single route to it . Sometimes we need detachment; many other times we need attunement. And the people who will thrive will be those who can toggle between the two. (Pink)
Working because it is a “Calling” instead of for its material benefits will help businesses and increase personal income and satisfaction.
There’s a third form of happiness that is ineluctably pursued by humans, and that’s the pursuit of meaning…knowing what your highest strengths are and deploring them in the service of something larger than you are. (Pink, 2006)
MCNews : What’s the impact of the conceptual age on the workplace, particularly as it relates to the people you hire?
Pink : You want to hire people who have the kind of right-brain abilities that can’t be outsourced or automated, and that satisfy some of the nonmaterial needs of this abundant age.
If you peel that back, what you want is people who are intrinsically motivated. That is, they are doing what they love. And it tends to be right-brain activities that generate that kind of motivation. (McLaughlin, 2005)