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Mobile Marketing

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  • 1. Mobile Marketing và các loại hình ở Việt Nam Nguyen Xuan Tai [email_address] Mobile: 0988.402.064
  • 2. IF YOU ARE MARKETING DIRECTOR!
  • 3. What’re advertising channels?
  • 4. Outdoor advertising?
  • 5. TV advertising?
  • 6. Magazine Advertising?
  • 7. You can spend more than 1 million dollar on a campaign THAT’S OK
  • 8. How many people can remember your advertising ? How can you know your customer think? John Wanamaker : Half my advertising is wasted, I just don't know which half
  • 9. WHAT’S USALLY BESIDE YOU MORE THAN 8 HOURS/DAY?!
  • 10.  
  • 11. Over 5 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs
  • 12. “ Worldwide over 350 billion text messages , are exchanged across the world’s mobile networks every month” Source: GSM World
  • 13. Nearly 150 million mobile subsciber in Vietnam 2010 Source: BMI, MIC & GSO
  • 14. Vietnam: 30 million GPRS/3G users 12 million active
  • 15. MOBILE IS A GREAT DIRECT MARKETING TOOL
  • 16. WHY??? <video> Source: Youtube.com-Mobile marketing (Nextwavemultimedia.com)
  • 17. WHAT’S MOBILE MARKETING?
  • 18. A world of interactivity
  • 19. MOBILE PROVIDES A WIDE RANGE OF MARKETING TOOLS SMS or Text Short Message Service MMS Multimedia Message Service Web Bluetooth Location Based Marketing QR Codes Quick Response Barcodes Mobile application
  • 20. NOKIA MOBILE MARKETING CAMPAIGN <video>
  • 21. ADIDAS QR TAGGING
  • 22. HONDA – 12 UNIQUES CAMPAIGN IN SOCBAY IMEDIA Want more case studies? Contact Tainx at [email_address]
  • 23.
    • 5.000.000++ downloads (up to 01/2011)
    • 1.800.000++ activated accounts
    • 75.000 – 95.000 CCU
    • 1.400.000++ visits per day
    • 13++ services on mobile
    Hi, I’m Socbay iMedia The most favorited application on mobile in Vietnam. JUST IN CASE YOU WANT TO KNOW WHAT IS SOCBAY IMEDIA! Click here to see mobile ads in application
  • 24. In two years from now, mobile advertising should be as big as Internet advertising is today (Source: eMarketer, October 2007 + ABI Research, 2007 + Informa Telecoms & Media, February 2007)
  • 25. MOBILE MARKETING IS NOT CHEAP Higher CPM than other traditional media
  • 26. Right to target customers Immediacy Interactivity Fast and convenient KPI measurability MOBILE MARKETING
  • 27. SO WHAT SHOULD YOU CHOICE THE ADVERTISING CHANNEL IN YOUR PLAN?
  • 28. “ Think Naiscorp ”
  • 29. Thanks! Contact me: [email_address] or text me an message 0988.402.064