Ideas don't matter five steps to a meaningful business by Adeo Ressi
Passion Matters <ul><li>Who are you, really? </li></ul><ul><ul><li>What do you keep coming back to in your life? </li></ul...
Big ideas are raised, not born.
Step 1: Start Small <ul><li>Find a “seed” for a big idea in something practical </li></ul><ul><li>Look around you... </li>...
Step 2: Launch a Project <ul><li>It's not an idea; it's “a project” </li></ul><ul><ul><li>Get a notebook </li></ul></ul><u...
Step 3: Quiet Time <ul><li>Find daily quiet time to reflect </li></ul><ul><ul><li>In a car, on a plane, walking, hiking, e...
Step 4: Board of Friends <ul><li>Identify 3-5 Honest Friends </li></ul><ul><ul><li>Different backgrounds </li></ul></ul><u...
Step 5: Think Big <ul><li>Seek out the big opportunity in the idea </li></ul><ul><ul><li>Broader applications – massive ad...
Big ideas are a journey, not a destination
One Idea Framework
Don't Love the Paper <ul><li>What do you want to do in 20 years? </li></ul><ul><ul><li>Not a lifestyle, but a contribution...
How do you Know? <ul><li>“ The project” will infiltrate your thinking </li></ul><ul><li>You will talk about “the project” ...
Learn to Kill <ul><li>… your ideas; loving them is easy </li></ul><ul><li>Always have multiple “projects” </li></ul><ul><l...
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Ideas don't matter

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Ideas don't matter

  1. 1. Ideas don't matter five steps to a meaningful business by Adeo Ressi
  2. 2. Passion Matters <ul><li>Who are you, really? </li></ul><ul><ul><li>What do you keep coming back to in your life? </li></ul></ul><ul><ul><li>How do your friends describe you? </li></ul></ul><ul><ul><li>How do you see yourself? </li></ul></ul><ul><li>What are you passionate about? </li></ul><ul><li>Assignment : Write your four paragraph story… </li></ul>
  3. 3. Big ideas are raised, not born.
  4. 4. Step 1: Start Small <ul><li>Find a “seed” for a big idea in something practical </li></ul><ul><li>Look around you... </li></ul><ul><ul><li>What annoys you? </li></ul></ul><ul><ul><li>What do you need? </li></ul></ul><ul><ul><li>Have you thought of something new? </li></ul></ul><ul><ul><li>Are you passionate about something? </li></ul></ul>
  5. 5. Step 2: Launch a Project <ul><li>It's not an idea; it's “a project” </li></ul><ul><ul><li>Get a notebook </li></ul></ul><ul><ul><li>Subscribe to related RSS feeds </li></ul></ul><ul><ul><li>Buy related magazines and books </li></ul></ul><ul><ul><li>Meet related people (LinkedIn, Events) </li></ul></ul><ul><li>Write everything down </li></ul><ul><ul><li>No such thing as a bad thought or stupid questions </li></ul></ul><ul><ul><li>Date everything </li></ul></ul>
  6. 6. Step 3: Quiet Time <ul><li>Find daily quiet time to reflect </li></ul><ul><ul><li>In a car, on a plane, walking, hiking, etc. </li></ul></ul><ul><li>Ask yourself </li></ul><ul><ul><li>Why are you interested in the project? </li></ul></ul><ul><ul><li>What else can the project be applied to? </li></ul></ul><ul><ul><li>Is your interest growing or shrinking? </li></ul></ul><ul><ul><li>Are you finding obstacles or reasons? </li></ul></ul><ul><ul><li>Is the idea evolving? </li></ul></ul>
  7. 7. Step 4: Board of Friends <ul><li>Identify 3-5 Honest Friends </li></ul><ul><ul><li>Different backgrounds </li></ul></ul><ul><ul><li>Commitment to honesty </li></ul></ul><ul><ul><li>No holds barred </li></ul></ul><ul><ul><li>No emotional responses </li></ul></ul><ul><li>Ask them about “the project” </li></ul><ul><ul><li>Stick to your guns </li></ul></ul><ul><ul><li>Heed constructive criticism </li></ul></ul>
  8. 8. Step 5: Think Big <ul><li>Seek out the big opportunity in the idea </li></ul><ul><ul><li>Broader applications – massive adoption? </li></ul></ul><ul><ul><li>Significant repercussions – what happens if? </li></ul></ul><ul><ul><li>Important implications – universal appeal? </li></ul></ul><ul><li>Bigger is better </li></ul><ul><ul><li>Think small and fail small </li></ul></ul><ul><ul><li>Think big and fail big </li></ul></ul>
  9. 9. Big ideas are a journey, not a destination
  10. 10. One Idea Framework
  11. 11. Don't Love the Paper <ul><li>What do you want to do in 20 years? </li></ul><ul><ul><li>Not a lifestyle, but a contribution </li></ul></ul><ul><ul><li>Not a job, but a mission </li></ul></ul><ul><ul><li>Not a company, but lifetime achievement </li></ul></ul><ul><li>Work backwards </li></ul><ul><ul><li>What do you dream of being and doing daily? </li></ul></ul><ul><ul><li>How much money do you need to survive? </li></ul></ul><ul><li>“ Make money and then give back” – NOT! </li></ul>
  12. 12. How do you Know? <ul><li>“ The project” will infiltrate your thinking </li></ul><ul><li>You will talk about “the project” often </li></ul><ul><li>You will identify yourself with “the project” </li></ul><ul><li>Time not spent on “the project” is time wasted </li></ul>
  13. 13. Learn to Kill <ul><li>… your ideas; loving them is easy </li></ul><ul><li>Always have multiple “projects” </li></ul><ul><li>Listen to the naysayers </li></ul><ul><li>Kill and move on </li></ul><ul><ul><li>Don’t invest > 5 years </li></ul></ul><ul><ul><li>Save the heartache </li></ul></ul>
  14. 14. Thank You!
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