The business behind open source
Graham Weldon• PHP developer, 10 years• Once-was-a-java-developer• @predominant• http://grahamweldon.com• Working: CakeDC•...
MoneyThe primary motivator
What can generate   revenue?    Often project specific
Indirectly• Making money directly from open source is  difficult• Make money by operating your business  along side your pr...
Support• The most obvious• Premium support for businesses and  individuals• Utilise high speed Internet for video sessions...
Development• Build in and around your project, for clients• Custom software• Closed source (Yes, I said it)
Training• Educate users  • Leads to better use, more contributors• Provide courses aimed at various levels• Again use high...
Certification• Might not suit all projects• Offer professional structured testing systems  to qualify users of a high stand...
Donations• Its not begging• Method of giving back to the project for  people that cant contribute• Encourages others to do...
What doesnt work?     Common mistakes
People code for me,         for free• Not going to happen if thats the "attitude"• If the focus is more on your business  ...
Wrong Approach“Communities donʼt rally around closedsource companies to prolong the existence offailed companies or projec...
Wrong Approach“No-one wants to be a lackey to a commercialopen source project, contributing their time tofurther some comp...
The idea is enough• I have a great idea• Someone will help me bring it to fruition• This is not how to get people interest...
Nightingale
Examples• Nightingale http://getnightingale.com• Ideas only• Focused on processes and orgnaisation• Still failing to produ...
Example: Xara
Examples• Xara Xtreme http://www.xaraxtreme.org/• Initially commercial• Wanted community help for port to Linux• Not all t...
Examples• Xaraʼs approach  • We provided the source code  • You provide us with your developer time• Communities donʼt wor...
Examples• Xaraʼs response  • Community complained about missing CDraw    source  • Xara persisted with CDraw closed source...
How an open source   project starts             ... or more correctly, how it has always existed, and you identify it
How a project starts• Successful projects• Existing implementation, open up to  community• Start working on a solution to ...
Important Milestones• Have a product for people to download• Roadmap to show where you want to go• Source code from the be...
Bootstrap• Have “something” available• Something useful• Even something wrong• Its a place to begin, and comment
Resources• Website• Mailing List• Bug tracker• Wiki, or similar• Source view / download• Realtime Chat (IRC)
Generating interest      Building hype
Social• Get out and talk to people about what you are  doing• Dont be afraid to share an unpublished idea• Get people inte...
Social• People retain interest in a topic if they can  associate a real life relationship with it• Easier to communicate c...
Playing fairDont alienate the volunteers
Money cant buy me           love• Play by the same rules as volunteers• Motivate people to contribute through paying  sala...
Separate the entities• Operate the open source effort as a separate  entity• Provides visible business separation• Gives c...
Example: CakePHP• Product: CakePHP, under MIT License• Cake Software Foundation "owns" CakePHP• Contributed to by a group ...
Careful balance• Make it known what "hat" you are wearing• Business cannot be the key motivating factor  for the projects ...
What Project?   Choosing a project
Useful, engaging,  interesting, innovative• The project should be something useful to  some business need• You should have...
Types of projects• CakePHP• MySQL• Subversion• Linux
Community and public image(its almost "marketing"... *shudder*)
Community appeal• Your project should fill a need that people  have, and can build on.• Allow them to take ownership of som...
Youre being watched• The world is watching• Dont say negative things about your  competitors• But... Benchmarks and facts ...
Participate and engage• Visit your community• If its larger enough, consider starting a user  group• If its going global, ...
Communicate• Learning to communicate effectively can be a  better long term goal than programming• A good communicator can...
Communicate• Commit messages• Social media• Mailing lists• Blog posts• Documentation
Bad communication• 1337 speak / Trendy short form• Vague• Aggressive• Dismissive
Good communication• Appreciative• Correct punctuation• Correct spelling• Correct grammar
Questions,Comments?
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The business behind open source

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The business behind open source

  1. 1. The business behind open source
  2. 2. Graham Weldon• PHP developer, 10 years• Once-was-a-java-developer• @predominant• http://grahamweldon.com• Working: CakeDC• http://cakedc.com
  3. 3. MoneyThe primary motivator
  4. 4. What can generate revenue? Often project specific
  5. 5. Indirectly• Making money directly from open source is difficult• Make money by operating your business along side your project• Allow the project to grow and evolve with the community
  6. 6. Support• The most obvious• Premium support for businesses and individuals• Utilise high speed Internet for video sessions and screen sharing
  7. 7. Development• Build in and around your project, for clients• Custom software• Closed source (Yes, I said it)
  8. 8. Training• Educate users • Leads to better use, more contributors• Provide courses aimed at various levels• Again use high speed Internet to perform remotely
  9. 9. Certification• Might not suit all projects• Offer professional structured testing systems to qualify users of a high standard• Offer certification as a "badge of merit" publicly Achievement Unlocked Zend Certified Engineer Achievement Unlocked Certification for CakePHP 1.3
  10. 10. Donations• Its not begging• Method of giving back to the project for people that cant contribute• Encourages others to donate• Optionally allow donors to publicly list themselves I Donated to CakePHP!
  11. 11. What doesnt work? Common mistakes
  12. 12. People code for me, for free• Not going to happen if thats the "attitude"• If the focus is more on your business acquiring free developers, than making a great product that will entice developers you may need to rethink your motives• Open source != free labour
  13. 13. Wrong Approach“Communities donʼt rally around closedsource companies to prolong the existence offailed companies or projects”
  14. 14. Wrong Approach“No-one wants to be a lackey to a commercialopen source project, contributing their time tofurther some companies interests.”
  15. 15. The idea is enough• I have a great idea• Someone will help me bring it to fruition• This is not how to get people interested• Everyone had great ideas• What separates us, is some have the drive to realise those ideas
  16. 16. Nightingale
  17. 17. Examples• Nightingale http://getnightingale.com• Ideas only• Focused on processes and orgnaisation• Still failing to produce anything• No focus, no direction
  18. 18. Example: Xara
  19. 19. Examples• Xara Xtreme http://www.xaraxtreme.org/• Initially commercial• Wanted community help for port to Linux• Not all the source released• Not always an issue, but was in this case
  20. 20. Examples• Xaraʼs approach • We provided the source code • You provide us with your developer time• Communities donʼt work this way
  21. 21. Examples• Xaraʼs response • Community complained about missing CDraw source • Xara persisted with CDraw closed source • Essentially telling the potential community that their concerns were wrong• Xara is considered “stagnant” since 2008
  22. 22. How an open source project starts ... or more correctly, how it has always existed, and you identify it
  23. 23. How a project starts• Successful projects• Existing implementation, open up to community• Start working on a solution to a problem• Some application/project that motivates you
  24. 24. Important Milestones• Have a product for people to download• Roadmap to show where you want to go• Source code from the beginning• Simplify feedback and input mechanisms
  25. 25. Bootstrap• Have “something” available• Something useful• Even something wrong• Its a place to begin, and comment
  26. 26. Resources• Website• Mailing List• Bug tracker• Wiki, or similar• Source view / download• Realtime Chat (IRC)
  27. 27. Generating interest Building hype
  28. 28. Social• Get out and talk to people about what you are doing• Dont be afraid to share an unpublished idea• Get people interested• Get feedback first hand• User Groups
  29. 29. Social• People retain interest in a topic if they can associate a real life relationship with it• Easier to communicate complex ideas
  30. 30. Playing fairDont alienate the volunteers
  31. 31. Money cant buy me love• Play by the same rules as volunteers• Motivate people to contribute through paying salaries• Dont let that get confused with control rights
  32. 32. Separate the entities• Operate the open source effort as a separate entity• Provides visible business separation• Gives confidence and assurance to those not working for the business
  33. 33. Example: CakePHP• Product: CakePHP, under MIT License• Cake Software Foundation "owns" CakePHP• Contributed to by a group of volunteers• CakeDC is a commercial business that hires some of the volunteers for work on client projects• CakeDC provides code back to CakePHP
  34. 34. Careful balance• Make it known what "hat" you are wearing• Business cannot be the key motivating factor for the projects development• There are many ways to support a project beyond code
  35. 35. What Project? Choosing a project
  36. 36. Useful, engaging, interesting, innovative• The project should be something useful to some business need• You should have a personal interest in the projects goal• Solve an existing problem, or solve an old problem in an interesting way• Create something new
  37. 37. Types of projects• CakePHP• MySQL• Subversion• Linux
  38. 38. Community and public image(its almost "marketing"... *shudder*)
  39. 39. Community appeal• Your project should fill a need that people have, and can build on.• Allow them to take ownership of something• Credit where credit is due• Kudos where kudos is due
  40. 40. Youre being watched• The world is watching• Dont say negative things about your competitors• But... Benchmarks and facts are okay
  41. 41. Participate and engage• Visit your community• If its larger enough, consider starting a user group• If its going global, consider a conference• Its difficult to measure the benefits gained from people that meet and talk about your project in person.. Almost invaluable
  42. 42. Communicate• Learning to communicate effectively can be a better long term goal than programming• A good communicator can effectively coordinate developers and manage a project• Dont just talk lots. Learn to speak and write correctly
  43. 43. Communicate• Commit messages• Social media• Mailing lists• Blog posts• Documentation
  44. 44. Bad communication• 1337 speak / Trendy short form• Vague• Aggressive• Dismissive
  45. 45. Good communication• Appreciative• Correct punctuation• Correct spelling• Correct grammar
  46. 46. Questions,Comments?
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