Online Markets World Program Guide

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  • 1. 2008 4 www.onlinemarketworld.com
  • 2. October 1-3, 2008 Moscone West Convention Center, San Francisco Copyright 2008. Show produced by interact365. 5
  • 3. 2008 Wednesday, October 1, 2008 Room Number 2006 2008 9:00 - 10:00 am 10:00 - 10:30 am Igniting a Killer Viral How to Make International 10:30 - 11:45 pm Marketing Campaign Selling Profitable 11:45 - 12:15 pm 12:15 - 12:45 pm 12:45 - 1:00 pm Retail Email: Leaving Customer Lifetime Value: What It Is, Why 1:00 - 2:15 pm Money in the Inbox It Matters and What You Should Do Differently 2:15 - 3:00 pm Killer Tactics for Seasonal Advanced PPC: What It Is, 3:00 - 4:15 pm and Event-Driven Sales How to Avoid the Pitfalls 4:00 - 6:00 pm 4:30 - 5:00 pm Thursday, October 2, 2008 Room Number 2006 2008 9:00 - 10:00 am 10:00 - 10:30 am Merchandising Techniques 10:30 - 11:45 pm Fraudulent Trends and What to Do About Them That Increase Sales 11:45 - 12:15 pm 12:15 - 12:45 pm 12:45 - 1:00 pm Site Security: What to Check, Beating the Big Boys: 1:00 - 2:15 pm How to Remedy Common Problems How to Compete on a Shoestring Budget 2:15 - 3:00 pm Managing Brands in an Era 3:00 - 4:15 pm What If: Questions You Should Be Asking of Customer Empowerment Friday, October 3, 2008 Room Number 2000 2002 9:00 - 10:15 am Who's Choosing Which Payment Options and Why Why Drop Shipping Makes Dollars and Sense 10:15 - 11:45 am Social Media Metrics Navigating the Online Advertising Maze Keynote: Finding Your Own Path to Success 11:45 - 1:00 pm Holly Eve Suttman, Founder, black & light co 1:00 - 2:15 pm Video Marketing: Tips, Tools, Techniques, Traps Behavorial vs. Contextual Targeting 2:15 - 3:30 pm Secrets of Effective Blogging Beyond PPC: What's Next in Online Advertisin 6 www.onlinemarketworld.com
  • 4. October 1-3, 2008 Moscone West Convention Center, San Francisco 2014 / 2016 2018 2020 Keynote: Growing a Brand in Times of Change Kathy Ireland, CEO, Kathy Ireland Worldwide Marketing Tips that Drive Sales Paid vs. Organic Search Optimizing Your Presence on eBay Web Design for Higher Conversion Keynote: Why Now is the Best Time to Sell Online Marsha Collier, Author, eBay for Dummies Series Search Engine Optimization - Get Found Online or Get Left Behind! Top 10 Search Marketing Mistakes Improving Social Media Marketing Effectiveness The Tightwad's Guide to Usability Testing How to Manage Sales and Use Taxes and Increase Margins Affiliate Marketing: What's Working, What Isn't Managing Online Marketing Disconnects Seven Deadly Sins of Site Design Five Things You Need to Know Leveraging the Market Aggregators About Online Lead Generation 2014 / 2016 2018 2020 Keynote: Creating an Online Sensation Tony Hsieh, CEO, Zappos.com Eight Innovative Strategies to Turn Browsers into Buyers Elements of Stylish Email Design Web site Conversion: Small Changes Multichannel Brand Management Best of Web 2.0 in B2B and B2C That Make a Big Difference Web Analytics Glory in Just 30 Minutes: Measure More Than Clicks Eight Laws of eCommerce Campaign Optimization: Measuring Social Networks: Reality vs. Hype The Truth About Local Search Ads, Search and Email Are Free Returns a Strategic Advantage? Mobile Marketing: Adding Mobile Landing Page Testing Best Practices Improving B2B Marketing Effectiveness to the Social Marketing Mix 2006 2008 Special Programs Streamlining the Checkout Process Turn Marketing On! Symposium Wednesday PeSA / ECMTA 10am - 5pm Room 2024 eCommerce “Must Haves” and “Should Haves” Thursday for the Small, Medium, and Growing Business Reputation Management on the Wild, Wild Web Flashecom Symposium 1pm - 5pm Room 2022 How Product Ratings and Reviews How to Choose the Right Technology Partner Friday Affect Branding, Sales and Returns Best Practices in eCommerce Implementations - Turn Marketing On! 9am - 10:30 am Whether In-House, Licensed, On-Demand How to Build Customer Communities Room 2008 or a Hybrid eCommerce Implementation Copyright 2008. Show produced by interact365. 7
  • 5. 2008 8 www.onlinemarketworld.com
  • 6. October 1-3, 2008 Moscone West Convention Center, San Francisco Copyright 2008. Show produced by interact365. 9
  • 7. 2008 Powerful e-commerce platforms 10 www.onlinemarketworld.com
  • 8. October 1-3, 2008 Moscone West Convention Center, San Francisco Advertising Track Branding and Merchandising Track Copyright 2008. Show produced by interact365. 11
  • 9. 2008 Customer Empowerment Track Growth Strategies Track 12 www.onlinemarketworld.com
  • 10. October 1-3, 2008 Moscone West Convention Center, San Francisco Marketing Track Markets Track Copyright 2008. Show produced by interact365. 13
  • 11. 2008 Payment and Checkout Track Metrics Track Risk Management Track 14 www.onlinemarketworld.com
  • 12. October 1-3, 2008 Moscone West Convention Center, San Francisco Search Track Site Design Track Copyright 2008. Show produced by interact365. 15
  • 13. 2008 Social Media Track One Social Media Track Two 16 www.onlinemarketworld.com
  • 14. October 1-3, 2008 Moscone West Convention Center, San Francisco Technology Track Special Events Copyright 2008. Show produced by interact365. 17
  • 15. Verify Addresses Before You Ship or Mail Eliminate costly data entry errors, reduce undeliverables Are data entry errors during checkout taking a bite out of profits? BEFORE Integrate the Data Quality Suite into your online shopping cart and john smith iii phd prevent incorrect, incomplete or fraudulent delivery addresses, email melissa data corp. addresses and phone numbers from entering your database in the first 22382 Empresa 92688 7145895200 place. john@800miAL.con • Validate and correct addresses in real-time AFTER • Ensure accurate delivery and billing information Melissa Data Corp. • Reduce undeliverable goods and shipping costs John Smith III PhD • Save time in data entry 22382 Avenida Empresa Ste 100 Rancho Santa Margarita, CA 92688-2112 • Improve customer relations 949-589-5200 John@melissadata.com Delivery Indicator: Business *Highlights indicate added and/or corrected data. Available as Web service or APIs NCOALink Web Service available Visit us at Booth 307, Online Market World - San Francisco Get FREE TRIAL at:
  • 16. Your premier inside source for direct mail trends and analysis! insidedirectmail.com Strategies and solutions A privately circulated newsletter for list for profitable direct professionals and mailers marketing. TargetMarketingMag.com Weekly Circulation: 28,000+ targetmarketingmag.com/tipline Twice Weekly Circulation: 30,000+ businesscommonsense.com Devoted exclusively to the business of Weekly Circulation: 50,000+ multichannel commerce! emarketingandcommerce.com/eweekly CatalogSuccess.com Weekly Circulation: 14,000+ catalogsuccess.com/ideafactory Twice Monthly Circulation: 5,000+ Bi-weekly Circulation: 7,500+ catalogsuccess.com/cornerview bookbusiness.com/enews Offering extensive coverage of every facet of Weekly Circulation: 10,000+ Monthly Circulation: 8,500+ e-marketing and commerce. fundraisingsuccess.com/enews whosmailingwhat.com emarketingandcommerce.com Weekly Circulation: 7,500+ pubexec.com/enews The best source of competitive direct mail intelligence! Search direct mail pieces by mail category, month mailed, mailer Provides multichannel name and format. Sign up today at whosmailingwhat.com publishing solutions Who’s E-Mailing What! Archives: important to all magazine New for 2008! publishing executives. The most powerful PubExec.com database on direct mail ever created. Visit majormailers.com A directory of direct marketing creative services, writers, designers and consultants. Order copies online at targetmarketingmag.com/bookstore Discover the one-stop shop for direct Provides fundraising marketing resources. Visit The Bookstore at targetmarketingmag.com/bookstore professionals with strategies for effective campaign management. FundRaisingSuccessMag.com The publishing industry’s annual, live event providing practical, strategic insights for magazine, book and online publishing executives. March 23-25, 2009 at the Marriott Marquis in New York City. If you The industry’s #1 serve the publishing industry in any way, you’ll want to exhibit at this year’s show. information source, Brought to you by Publishing Executive covering technologies and and Book Business magazines.Visit publishingbusiness.com people making a difference in book publishing. BookBusinessMag.com North American Publishing Company 1500 Spring Garden St., 12th Floor, Philadelphia, PA 19130-4094
  • 17. 2008 20 www.onlinemarketworld.com
  • 18. October 1-3, 2008 Moscone West Convention Center, San Francisco Find Local Copyright 2008. Show produced by interact365. 21
  • 19. 2008 Fifth Street S E W Fs N Fs Fs Restroom Alcove Elevators Freight Alcove Food Court 4 2024 2010 Alcove 2022 2008 246 355 3 244 337 140 239 240 138 237 238 331 2020 2006 Minna Street 134 234 329 132 231 Alcove 2 2018 128 126 227 225 228 226 327 325 2004 122 221 222 321 120 219 220 319 2002 2014 / 114 215 213 216 315 313 2016 112 211 212 2000 210 309 2000 Alcove 108 207 208 307 1 Howard Street Elevators Freight 20' Elevators 6' 20' 6' CES 6' Registration Level 2 Lobby Escalators Fourth Street 22 www.onlinemarketworld.com
  • 20. October 1-3, 2008 Moscone West Convention Center, San Francisco Copyright 2008. Show produced by interact365. 23
  • 21. 2008 24 www.onlinemarketworld.com
  • 22. October 1-3, 2008 Moscone West Convention Center, San Francisco Copyright 2008. Show produced by interact365. 25
  • 23. 2008 26 www.onlinemarketworld.com
  • 24. October 1-3, 2008 Moscone West Convention Center, San Francisco Copyright 2008. Show produced by interact365. 27
  • 25. 2008 28 www.onlinemarketworld.com
  • 26. October 1-3, 2008 Moscone West Convention Center, San Francisco Copyright 2008. Show produced by interact365. 29
  • 27. Articles. Blogs. Newsletters. Podcasts. Independent help for your ecommerce business. P R A C T I C A L E C O M M E R C E . C O M
  • 28. Cut Costs In two easy steps: 1. Lock down the office supplies. 2. Replace expensive shipping carriers with the U.S. Postal Service and Endicia Internet Postage. Try Endicia FREE for 30 days at no obliga on! Visit Endicia at booth #114 to learn how we can help you rethink your shipping. The days of excess are over. Sending packages by other carriers can cost up to 3 mes more than shipping with the U.S. Postal Service® using Endicia® Internet Postage. So, think before you call that carrier. While you’re at it, shipping. rethink your go easy on the office supplies. Ques ons? Visit us at booth #114 or Helping you www.endicia.com