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the age of ux

 Joseph T. Paranteau
Microsoft Corporation
   June 19th, 2007
Topics for Tonight

•   About Me
•   Why User Experience Matters
•   Microsoft and UX?
•   Designing Office and Vista 2007
User Experience
                                                                    Rich user experience, familiar tools
                        Development Tools, Enhanced productivity




                                                                                                                    Suppliers
Development Lifecycle




                                                                    Business Intelligence
                                                                    Reporting, Analytics, Scorecarding




                                                                    SOA & Business Process
                                                                    Business Process Automation, SOA, Integration
                                                                                                                    Customers


                                                                    Data Management
                                                                    Data Store, BI capability, DB Services


                                                                   Infrastructure & Management Layer
The Age Of UX presented by JParanteau
Today’s Landscape – Why UX Matters




                                  ?
                              the ux lever
                            raises the bar
                    differentiates product/service
                   offers new market opportunities
          provides operational efficiency and business insight

                          business results
Customer Testimonial: Elite Model Management
ux differentiates product or service
The Age Of UX presented by JParanteau
The Age Of UX presented by JParanteau
ux raises the bar
The Age Of UX presented by JParanteau
ux offers new market opportunities
The Age Of UX presented by JParanteau
ux provides operational efficiency and business
                    insight
The Age Of UX presented by JParanteau
ux
                =
          more revenue
                +
 reduced customer support costs
                +
     greater customer loyalty
                +
     competitive advantage
                +
              more…
_____________________________

     advance the business
how can microsoft be a ux enabler?
Customer Testimonial: North Face
productivity tools for designers and
             developers
Microsoft Expression & Visual Studio


     designer                                     developer



                  designers & developers can
                 streamline their collaboration




                            XAML
                           XHTML
                             CSS
                          XML/XSLT
                        ASP.NET AJAX
Consistent fast installation forplatform experiences
Deliver Cross browser, cross users
Introducingexperiencesgraphics, Windows & Mac
    Stunning Microsoft Silverlight
Seemless, vector-based between
            media, text, animation, and overlays
Silverlight in Advertising: Expandable banner
MULTIPLE PANELS AND/OR FLOATING ADS LAUNCH FROM A BANNER VIA CLICK,
MOUSEOVER OR AUTO-INITIATION.
simply speaking
microsoft ux continuum
                  =
      ux as a business lever
                  +
      ux skill set and assets
                  +
          platform/XAML
                  +
 designer-developer collaboration
_______________________________

      advance the business
      across all touch points
UX Platform & Tooling Across All Touch Points
                                                            window vista
                                                         .net fx/wpf, scripting
                                                            vs, expression




    media center, xbox                                       windows                                         office 12
             extender
                                                                                                             oba
html, mcml, wpf, directx
                                                                                                             vsto
                                                                  ux
                                                                touch
                                       digital home                                     office
                                                                points




                                                                                                 web live, ie7, windows
                                                                                                 cardspace
                   windows mobile
                                                                                                 asp.net ajax, “wpf/e”,
            .net compact fx, “wpf/e”            device                            web
                                                                                                 scripting
                     vs, expression
                                                                                                 vs web dev, expression
the experience is the product
designing the user experience (ux)
                  of
Windows Vista and Microsoft Office 2007
Xerox Star
The Age Of UX presented by JParanteau
The Age Of UX presented by JParanteau
It starts with a clear sense of a mission.

  It starts with the desire to be more than we are today.
                 A highly coveted brand.
                A more skilled competitor.
                    A better partner.
                A more profitable entity.
      A more productive and enjoyable experience.
                         A legacy.
user‟s goals, expectations, mental model, emotional state, physical and cognitive
  abilities | controls & widgets | user model | interaction model | data model |
  concepts & abstractions | underlying system bits | aesthetics |
  audio, tone & language of the text | the brand | physical
  hardware & devices connected to the PC | content |
  environment in which all this takes place |




   More than just the User Interface.
It is the complete end-to-end interaction that
         the user has with the product.
Vision, Strategy, Technology Bets
Research & Analysis
                                      & Imperatives
                                Design: Concept Demos, idea prototypes
                            Research: Field studies, Instrumented Version data,
                                       ethnography, Contextual Inquiry


                            Concept Solutions, Requirements
Conceptualization
                                      & Constraints
                      Design: Problem analyses, sketches, schematics & flows, low-
                                  fidelity prototypes, visual design direction
                      Research: focus groups, cognitive walk-through, instrumented
                                     version, low-fidelity iterative testing

                       Iteration, Prototypes, Usability Testing,
   Detail Design
                                        Specs
                      Design: High-fidelity prototypes, „protospecs‟, visual specs,
                                 final visual design, toolkit and guidelines
                         Research: lab testing, benchmarks (end to end, Beta)

                        Production, Fit & Finish, Bugs & Cuts
 Implementation
                          Design: Art work, last-minute changes, “cuts”, “nasty detail”-
                                                    protospecs,
                            Research: Benchmarks, comparative studies, field studies
User Research

     Great user experience cannot be delivered
            without customer feedback.

It does not matter how experienced a team you have,
 how few concepts you’re employing, or how brilliant
          and consistent your user model is:

  Ultimately users need to be involved to give you
         feedback on the user experience.
User Research – Quick Stats

• 3000+ users in 1:1 research or small group research during the making of Windows Vista

• Instrumentation data was gathered from 8000+ XP users

• 20,000+ users participating in instrumentation programs to gather usage and configuration
  data and info through survey panels

• Tracking 150+ common tasks for ease of use in Windows Vista

• 50+ consumer families using beta since 2005 to give feedback on the day-to-day
  experience

• Families in 7 countries in field research (US, India, Japan, Mexico, Germany, Finland, Israel)

• Ethnographic research was conducted in Finland, Korea, Brazil, India, Russia, and US.

• Engaged with international enterprises to understand their baseline use of XP and monitor
  improvements with Windows Vista as beta has been deployed

• For Living with Vista we have received close to 5000 comments from 50 families (US and
  international) since the inception of the program at Beta 1 in August ‘05
Design Goals
         Makes getting to what you need
               Efficient and Easy

Makes getting the results you want in Windows more
                   Visual & Direct

  Makes people feel great about their Experience;
     creates a positive emotional connection
AERO aesthetic development
Smart, Meet Beautiful.
Setup & Welcome
First Impressions
Start menu, Start button
Window management
Explorer
Common Operations Engine and UI
Common Operations Engine and UI
Top 200 error messages and notifications removed,
fixed or improved
Dialogs and Wizards
New AERO icons
Live Icons (thumbnails)
Microsoft Office 2007
but first, a trip down the memory lane
Word 1.0
Word 6.0
Word 97
perception of bloating
Clippy: Office 97
Rafted Toolbars: Office 2000
Word 2000
TaskPanes: Office XP
 XP
the tipping point for menus, toolbars, and task panes
The Age Of UX presented by JParanteau
The Age Of UX presented by JParanteau
The Age Of UX presented by JParanteau
need for contextualization and galleries
Contextual Tabs
Object Specific Contextual Tabs
Galleries
Galleries
usability: the art, the science, and the stockholm syndrome
Usability Projects office 2003 benchmark
                                 +
                           eye tracking
                                 +
                             card Slot
                                 +
                  internal longitudinal studies
                                 +
                       the “truman” show
                                 +
                      office 12 benchmark
                                 +
                     extended usage study
                                 +
                     beta survey and visits
                                 +
                          other efforts…
                   _________________________________

                 usability projects in office 2007
Accessibility Begets Usability
Stockholm Syndrome
Usability Stockholm Syndrome
the prototyping process
Paper, PowerPoint…
Paper Prototypes
1000 Card Pick-Up
1000 Card Pickup Card Sorting
performance is also an element ux
Fast at any Speed
The Junk Drawer
Flea market of Functionality
obsession to detail
The “Eat Dismiss Click” Story
customization and statistics
The Age Of UX presented by JParanteau
fitt’s law and office 2007
Fitt’s Law and Office 2007Law
1.3 billion sessions of data
Measuring Results
It’s Not all About the Data
giving you the ribbons
Ribbons for Word
Ribbons for Excel
Ribbons for PowerPoint
the vice presidents start beating the drums
Catching the Plane
Final Thoughts




              •   “user want more functionality, but want it to be presented as less”

  •       “business is balancing the possibilities of design with the practicalities of reality”

      •   “the experience is not part of the product. the product is part of the experience”
the experience is the product
Photosynth – http://labs.live.com
The Age Of UX presented by JParanteau
The Age Of UX presented by JParanteau
The Age Of UX presented by JParanteau
thank you




Joseph Paranteau
Resources
•   Windows Vista Developer Center
    http://msdn.microsoft.com/windowsvista/

•   Office as a Development Platform
    http://msdn.microsoft.com/office/tool/vsto/

•   Windows Live
    http://msdn.microsoft.com/live/

•   Microsoft Visual Studio
    http://msdn.microsoft.com/vstudio/

•   Microsoft Expression
    www.microsoft.com/expression

•   Other Developer Centers (.NET Framework 3.0, ASP.NET, etc.
    http://msdn.microsoft.com/developercenters/

•   Microsoft Surface
•   http://www.microsoft.com/surface

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The Age Of UX presented by JParanteau

  • 1. the age of ux Joseph T. Paranteau Microsoft Corporation June 19th, 2007
  • 2. Topics for Tonight • About Me • Why User Experience Matters • Microsoft and UX? • Designing Office and Vista 2007
  • 3. User Experience Rich user experience, familiar tools Development Tools, Enhanced productivity Suppliers Development Lifecycle Business Intelligence Reporting, Analytics, Scorecarding SOA & Business Process Business Process Automation, SOA, Integration Customers Data Management Data Store, BI capability, DB Services Infrastructure & Management Layer
  • 5. Today’s Landscape – Why UX Matters ? the ux lever raises the bar differentiates product/service offers new market opportunities provides operational efficiency and business insight business results
  • 6. Customer Testimonial: Elite Model Management
  • 12. ux offers new market opportunities
  • 14. ux provides operational efficiency and business insight
  • 16. ux = more revenue + reduced customer support costs + greater customer loyalty + competitive advantage + more… _____________________________ advance the business
  • 17. how can microsoft be a ux enabler?
  • 19. productivity tools for designers and developers
  • 20. Microsoft Expression & Visual Studio designer developer designers & developers can streamline their collaboration XAML XHTML CSS XML/XSLT ASP.NET AJAX
  • 21. Consistent fast installation forplatform experiences Deliver Cross browser, cross users Introducingexperiencesgraphics, Windows & Mac Stunning Microsoft Silverlight Seemless, vector-based between media, text, animation, and overlays
  • 22. Silverlight in Advertising: Expandable banner MULTIPLE PANELS AND/OR FLOATING ADS LAUNCH FROM A BANNER VIA CLICK, MOUSEOVER OR AUTO-INITIATION.
  • 24. microsoft ux continuum = ux as a business lever + ux skill set and assets + platform/XAML + designer-developer collaboration _______________________________ advance the business across all touch points
  • 25. UX Platform & Tooling Across All Touch Points window vista .net fx/wpf, scripting vs, expression media center, xbox windows office 12 extender oba html, mcml, wpf, directx vsto ux touch digital home office points web live, ie7, windows cardspace windows mobile asp.net ajax, “wpf/e”, .net compact fx, “wpf/e” device web scripting vs, expression vs web dev, expression
  • 26. the experience is the product
  • 27. designing the user experience (ux) of Windows Vista and Microsoft Office 2007
  • 31. It starts with a clear sense of a mission. It starts with the desire to be more than we are today. A highly coveted brand. A more skilled competitor. A better partner. A more profitable entity. A more productive and enjoyable experience. A legacy.
  • 32. user‟s goals, expectations, mental model, emotional state, physical and cognitive abilities | controls & widgets | user model | interaction model | data model | concepts & abstractions | underlying system bits | aesthetics | audio, tone & language of the text | the brand | physical hardware & devices connected to the PC | content | environment in which all this takes place | More than just the User Interface. It is the complete end-to-end interaction that the user has with the product.
  • 33. Vision, Strategy, Technology Bets Research & Analysis & Imperatives Design: Concept Demos, idea prototypes Research: Field studies, Instrumented Version data, ethnography, Contextual Inquiry Concept Solutions, Requirements Conceptualization & Constraints Design: Problem analyses, sketches, schematics & flows, low- fidelity prototypes, visual design direction Research: focus groups, cognitive walk-through, instrumented version, low-fidelity iterative testing Iteration, Prototypes, Usability Testing, Detail Design Specs Design: High-fidelity prototypes, „protospecs‟, visual specs, final visual design, toolkit and guidelines Research: lab testing, benchmarks (end to end, Beta) Production, Fit & Finish, Bugs & Cuts Implementation Design: Art work, last-minute changes, “cuts”, “nasty detail”- protospecs, Research: Benchmarks, comparative studies, field studies
  • 34. User Research Great user experience cannot be delivered without customer feedback. It does not matter how experienced a team you have, how few concepts you’re employing, or how brilliant and consistent your user model is: Ultimately users need to be involved to give you feedback on the user experience.
  • 35. User Research – Quick Stats • 3000+ users in 1:1 research or small group research during the making of Windows Vista • Instrumentation data was gathered from 8000+ XP users • 20,000+ users participating in instrumentation programs to gather usage and configuration data and info through survey panels • Tracking 150+ common tasks for ease of use in Windows Vista • 50+ consumer families using beta since 2005 to give feedback on the day-to-day experience • Families in 7 countries in field research (US, India, Japan, Mexico, Germany, Finland, Israel) • Ethnographic research was conducted in Finland, Korea, Brazil, India, Russia, and US. • Engaged with international enterprises to understand their baseline use of XP and monitor improvements with Windows Vista as beta has been deployed • For Living with Vista we have received close to 5000 comments from 50 families (US and international) since the inception of the program at Beta 1 in August ‘05
  • 36. Design Goals Makes getting to what you need Efficient and Easy Makes getting the results you want in Windows more Visual & Direct Makes people feel great about their Experience; creates a positive emotional connection
  • 45. Top 200 error messages and notifications removed, fixed or improved
  • 49. Microsoft Office 2007 but first, a trip down the memory lane
  • 55. Rafted Toolbars: Office 2000 Word 2000
  • 57. the tipping point for menus, toolbars, and task panes
  • 65. usability: the art, the science, and the stockholm syndrome
  • 66. Usability Projects office 2003 benchmark + eye tracking + card Slot + internal longitudinal studies + the “truman” show + office 12 benchmark + extended usage study + beta survey and visits + other efforts… _________________________________ usability projects in office 2007
  • 71. 1000 Card Pick-Up 1000 Card Pickup Card Sorting
  • 72. performance is also an element ux
  • 73. Fast at any Speed
  • 74. The Junk Drawer Flea market of Functionality
  • 76. The “Eat Dismiss Click” Story
  • 79. fitt’s law and office 2007
  • 80. Fitt’s Law and Office 2007Law
  • 82. Measuring Results It’s Not all About the Data
  • 83. giving you the ribbons
  • 87. the vice presidents start beating the drums
  • 89. Final Thoughts • “user want more functionality, but want it to be presented as less” • “business is balancing the possibilities of design with the practicalities of reality” • “the experience is not part of the product. the product is part of the experience”
  • 90. the experience is the product
  • 96. Resources • Windows Vista Developer Center http://msdn.microsoft.com/windowsvista/ • Office as a Development Platform http://msdn.microsoft.com/office/tool/vsto/ • Windows Live http://msdn.microsoft.com/live/ • Microsoft Visual Studio http://msdn.microsoft.com/vstudio/ • Microsoft Expression www.microsoft.com/expression • Other Developer Centers (.NET Framework 3.0, ASP.NET, etc. http://msdn.microsoft.com/developercenters/ • Microsoft Surface • http://www.microsoft.com/surface