Your SlideShare is downloading. ×
0
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Five Tested Local Content Ideas For Revenue Generating Blogs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Five Tested Local Content Ideas For Revenue Generating Blogs

2,700

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,700
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CondensCity.com THE FUTURE IS LOCAL Five Tested Local Content Ideas For Revenue Generating Blogs by Umesh Ponnusamy Copywriter, Web Content Ideator-Creator The futureIs local...“Online to OfflineCommerce is aTrillion dollarIndustry...”- CEO, TrialPay.com as quoted in TechCrunch.com The tipping point is fast approaching! Facebook Places and Facebook Deals will catalyse local online commerce - (my prediction:-) THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 2. Table of Contents 1) Introduction 2) CONTENT IDEA #1 – Online Creative/Hobby Club with the free printed newsletter offer 3) CONTENT IDEA #2 – Information blogs with Content from your local newspaper or magazine 4) CONTENT IDEA #3 – Local Directory Blogs 5) CONTENT IDEA #4 - Social network blog for your local community 6) CONTENT IDEA #5 - Photo Gallery website or photo/video blog covering your area 7) In Conclusion CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 3. Before we begin, let's clear a few things... ● The following pages carry my experiments with content that I created for local consumption. They were purely my ideas that I tested out by creating free blogs on blogger.com or wordpress.com and later transferring them to my own shared web hosting account on self hosted wordpress installations. ● I couldn't commit myself to updating these blogs on a regular basis (blame the restless creative spirit constantly seeking out the new ). Maybe I could have earned more by constantly updating but that was not the need of the hour. I just have to be happy with the experiments and share it with you in the hope that you might be able to execute some of the ideas successfully. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. continued THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 4. Before we begin, let's clear a few things clear... ● What I'm sharing are purely my experiences. It might work for you or it may not. But these experiments are still generating tiny trickles of Google AdSense revenue even though I had stopped updating these blogs for more than 3 years. So this speaks for the potential of the content. ● I'm assuming that you are comfortable with blogging and can use Wordpress. If you are a beginner, for a good intro into the world of blogging, domain name booking, wordpress hosting, you can learn from simplified free videos on BecomeABlogger.com, run by Yaro Starak and Gideon Shalwick - great guys to learn from. ● Do share your experiences on how the content ideas presented in this ebook worked for you. Email your feedback to condenscity@gmail.com. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 5. Introduction My experiments and experiences with localized content: With this small postcard sized booklet, I hope to share my experiences with content that I had created for my area of residence - Dubai in the United Arab Emirates (UAE) - a thriving metropolis in the Arabian Gulf. These were the projects I had started focused on Dubai and the UAE: ●2004 - OrbUae.blogspot.com – A creative hobbyists club ●2006 - UaeCreatives.com – A blog discussing print advertisements ●2007 - UseUae.com – USE, an acronym for Useful Stuff Exchange ●2007 - KaramaStuff.com – A blog about the locality in Dubai where I live. ●2008 - DubaiPw.com – Dubai Price Watch ●2008 - DubaiSnaps.com – Dubai Photos Though I had stopped updating the above blogs since 2008/2009, it still draws traffic because of the good content. I'll elaborate on each of the above project in separate chapters. You too can model similar business blogs targeting your local community or town or city using my ideas. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 6. LOCAL CONTENT IDEA #1 – Online Creative/Hobby Club with the free printed newsletter offer THE IDEA: I had started this in 2004 with an online acquaintance friend from Dubai who was interested in running a newsletter. She still runs the online creative group which is now more active on Ryze.They also do meet offline for treks and to network. Our aim was to create a Dubai based creative community of artists, poets and hobbyists or anybody interested in creativity. We planned a print newsletter also for the group so that it could be monetized through sponsors and advertisements. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. continued THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 7. LOCAL CONTENT IDEA #1 – Online Creative/Hobby Club with the free printed newsletter offer THE NEWSLETTER (screen shot in next page): I designed the newsletter in Adobe Illustrator 9. But you can use the open source Scribus or OpenOffice or use any ready made template available in MS Office. The idea is a budget newsletter. I designed mine as A3 sized. It just consisted of four pages (front and back). I just had to take it to the local digital printing shop and they easily printed it on one A3 sheet, front and back. Since we had a hundred mail addresses, I just printed hundred copies...came to around AED 40 (1 AED = $ 3.67). The mailing part was taken care of by my partner. That too didn't exceed AED 50. Will people like reading such a home-made newsletter. As long as you provide interesting content and value, yes! CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. continued THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 8. CondensCity.com LOCAL CONTENT IDEA #1 – The Newsletter (the front and back pages shown here). Email me (condenscity@gmail.com) for samples if you are interested. © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 9. CondensCity.com LOCAL CONTENT IDEA #1 – The Newsletter (inside pages) © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 10. LOCAL CONTENT IDEA #1 – (continued) NEWSLETTER CONTENT IDEAS: If you are starting a hobby group, HOW TO articles related to the hobby...you can reproduce interesting articles from the internet. You can interview local hobbyists, run a quiz and get a local hobby shop or a book shop to sponsor small prizes. How we got people to join: In 2004, I started with a yahoo group (http://groups.yahoo.com/group/orb-uae. Maybe you can start with a Facebook Group (keeping up with the times :-). I created the Yahoo group and then made a list of UAE based yahoo groups, online forum websites, including free classifieds websites. I posted the “Free printed newsletter by post to those who join the Orb Creative Club Yahoo group” offer in these websites, . We had at least 100 people join initially. The numbers swelled up to 350 within a couple of months. CondensCity.com © All Rights Reserved CondensCity.com THE FUTURE IS LOCAL Five Tested Local Content Ideas Do subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com.
  • 11. Your local newspaper or magazine is a valuable source for online content if used properly: THE IDEAS: 1) UAECreatives.com – 2006-2007 was a boom time in Dubai and the local newspapers at one point of time, in a month were running around 50 advertising campaigns. Being an advertising copywriter, I was interested in these advertisements and decided to document the good ones in a blog. I took photos of these ads with my Sony 7MP digital camera (quicker this way) and recorded them in the blog with some original analysis and comments. This still generates a lot of Google AdSense clicks even though I stopped regular updates by 2007. CondensCity.com LOCAL CONTENT IDEA #2 – Information blogs with Content from your local newspapers, magazines, flyers, brochures, leaflets, restaurant menus etc. © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. continued THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 12. 2) UseUae.com – 2007-2008 – UseUae is an acronym for Useful Stuff Exchange United Arab Emirates. When capturing content for UaeCreatives.com from the newspaper, I used to come across lots of useful information like phone numbers, services, government announcements that people would find useful. This gave me an idea to start a separate blog for this type of content. I even featured scans of local restaurant menus. This along with UaeCreatives.com generates a lot of AdSense clicks. CondensCity.com LOCAL CONTENT IDEA #2 – Information blogs with Content from your local newspapers, magazines, flyers, brochures, leaflets, restaurant menus etc. © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. continued THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 13. THE IDEAS: 3) DubaiPw.com – 2008 – I created Dubai Price Watch (DubaiPW.com) with the idea that by simply publishing photos of price tags of products that we purchase everyday, I'll have a blog with a rich amount of tags / keywords related to any topic and might attract good traffic. I also included scans of supermarket flyers and advertisements with product prices. I updated this blog for a few months then stopped. It's still there and does generate some clicks and Google AdSense revenue . CondensCity.com LOCAL CONTENT IDEA #2 – Information blogs with Content from your local newspapers, magazines, flyers, brochures, leaflets, restaurant menus etc. © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 14. LOCAL CONTENT IDEA #3 – Local Directory Blogs Local Directory blogs provide good content to search engines and help improve your rankings. THE IDEA: 1) UaeWebOfLife.com – 2006-2008 – I got this idea about documenting all the websites related to the UAE and run a ezine updating subscribers on the newly websites, blogs, forums and services other related news. You can see the results on UaeWebOfLife.com. I ran around 6 or 7 issues of the ezine and gave up when time became scarce. I also gave a free download of a 1-page printable PDF listing all the websites, blogs, forums etc. serving the United Arab Emirates. This got a lot of people downloading it. It's easy to monetize these printable downloads if you are able to find advertisers or you have contacts who can get you sponsors. Lots of potential here. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 15. LOCAL CONTENT IDEA #4 – Social network blog for your local community A local community social network is a genuine business opportunity THE IDEA: 1) KaramaStuff.com (still not a social network blog) – Karama is the area in Dubai where I stay. It's quite popular for its restaurants. It's not a very upscale area but a thriving one nonetheless. I got the idea of documenting the services and other interesting happenings in Karama through a blog. I couldn't find time to implement the Karama directory feature (refer the website right column). This could be a good revenue generating idea, since you can list special offers from shops and restaurants and build a mailing list of local residents. You can interview local residents, entrepreneurs too and feature them. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. continued THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 16. LOCAL CONTENT IDEA #4 – Social network blog for your local community To promote the blog in the local community, you can print simple flyers and distribute in the area. You could also print simple A4 or A3 posters promoting your blog and get the local shops to display them in exchange for a writeup or free listing on your blog. If you are hosting your blog on the wordpress platform, you could use Buddypress and convert it into a social network. Joomla is a good option too. For newbies, explaining Buddypress and Joomla is beyond the scope of this booklet. Lots of free video tutorials are available on YouTube. Small businesses can't always afford to advertise in large print publications like newspapers and magazines. Your community blog or directory, which if well known in the community, will provide these entrepreneurs a good advertising medium. So your community portal also becomes a a stimulant for the local economy. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com.
  • 17. LOCAL CONTENT IDEA #5 Photo Gallery website or photo/video blog covering your area A photo / video blog is a good attention grabber and traffic generator THE IDEA: 1) DubaiSnaps.com – 2008 – Got the idea for this website when I got comfortable installing photo gallery applications for some of my blogs. But as with the other projects, still am unable to find time to update. DubaiSnaps.com is organised according to the different areas in Dubai. The idea was to put up photos from these areas - of street views, landmarks, malls, maybe businesses who'd like to be featured there etc....the opportunities are endless. CondensCity.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 18. In Conclusion Locality based web services is the future. Don't take my word for it. It's happening as we speak – Facebook Places, Google Places, the rising popularity of FourSquare, the stupendous growth of Groupon. In a recent guest article on TechCrunch, the CEO of Trial Pay calls this as Online to Offline Commerce and bills it as a trillion-dollar opportunity. This is one article I read and reread everyday (short url to the article - http://tcrn.ch/9612eX). You should too if you are interested in opening an online business servicing your local community. Hope you find my local content ideas easy to implement in your community and are profitable to you as well. If you got questions on the ideas presented in this ebook, please feel free to email me on condenscity@gmail.com © All Rights Reserved CondensCity.com CondensCity.com Do subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas
  • 19. CondensCity.com Tested Content Ideas for building an Online Business that serves your Local Community, Town or City. Why Locality based services? ● Cheaper costs ● Stimulation of local economy and creation of jobs ● Reduction in environmental impact caused by transportation of goods across continents Check out my experiments and experiences with localized content: ●UaeCreatives.com ●UseUae.com ●UaeWebOfLife.com ●KaramaStuff.com ●DubaiPw.com ●DubaiSnaps.com © All Rights Reserved CondensCity.comDo subscribe to our newsletter for lots of freshly generated content ideas. Just send an email with SUBSCRIBE in the subject to condenscity@gmail.com. THE FUTURE IS LOCAL Five Tested Local Content Ideas

×