1    Liberating Social data for Products/Services Research
Social Nuggets Index2   www.socialnuggets.net
Social Nuggets Index3   www.socialnuggets.net
Social Nuggets Index4   www.socialnuggets.net
Social Nuggets Index5   www.socialnuggets.net
Social Nuggets Index6   www.socialnuggets.net
Social Nuggets Index7   www.socialnuggets.net
Social Nuggets Index8   www.socialnuggets.net
Social Nuggets Index9   www.socialnuggets.net
Social Nuggets Index10   www.socialnuggets.net
How was this report created     Why did we create this forecast?     Since we provide deep social media analytics, this wa...
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Social Nuggets Academy awards Predictions derived from social media as of feb25-2011-

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Using social media data to predict Oscar 2011 winners

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Social Nuggets Academy awards Predictions derived from social media as of feb25-2011-

  1. 1. 1 Liberating Social data for Products/Services Research
  2. 2. Social Nuggets Index2 www.socialnuggets.net
  3. 3. Social Nuggets Index3 www.socialnuggets.net
  4. 4. Social Nuggets Index4 www.socialnuggets.net
  5. 5. Social Nuggets Index5 www.socialnuggets.net
  6. 6. Social Nuggets Index6 www.socialnuggets.net
  7. 7. Social Nuggets Index7 www.socialnuggets.net
  8. 8. Social Nuggets Index8 www.socialnuggets.net
  9. 9. Social Nuggets Index9 www.socialnuggets.net
  10. 10. Social Nuggets Index10 www.socialnuggets.net
  11. 11. How was this report created Why did we create this forecast? Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world Steps to creating this Forecast Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps: •  Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources •  Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. •  Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms •  Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output •  Social Nuggets Index – Net Perception Score * Share of Voice Next Steps/Get in touch with us If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at socialnuggets@serendio.com11
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