1    Liberating Social data for Products/Services Research
31.78    The Kings Speech                                                      17.18           Black Swan                 ...
45.21      James Franco                                                20.12         Colin Firth                          ...
42.72      Natalie Portman                                                        21.00      Annette Bening     Michelle W...
41.78               David Fincher                                                       21.00            Darren Aronofsky ...
51.73    Christian Bale                                         19.55    Geoffrey Rush                              8.00  ...
Hailee Steinfeld                            80.40                               6.61    Helena Bonham Carter              ...
59.17          Toy Story 3    How to Train Your              10.00        Dragon                           2.00       The ...
37.07    Exit through the Gift Shop                   Inside Job            4.00                     Gasland           3.6...
Biutiful                                          43.55                                                                   ...
How was this report created     Why did we create this forecast?     Since we provide deep social media analytics, this wa...
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Serendio academy awards predictions derived from social media as of -10 am edt feb26-2011

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Academy Award 2011 predictions derived from social media conversations as of 10AM EDT Feb 26th, 2011. Mostly same winners as of yesterday but one change. Actress in a supporting role is now Hailee Steinfeld while Helena Bonham Carter was leading in yesterday's data

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  • Interesting to see that most of the winners are the same as of yesterday except for some changes in position 2 and 3. However, one winner that has changed is actress in a supporting role from Helena Bonham Carter to Hailee Steinfeld.
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Serendio academy awards predictions derived from social media as of -10 am edt feb26-2011

  1. 1. 1 Liberating Social data for Products/Services Research
  2. 2. 31.78 The Kings Speech 17.18 Black Swan 17.09 The Social Network 8.58 True Grit 7.09 Inception Social Nuggets Index2 www.socialnuggets.net
  3. 3. 45.21 James Franco 20.12 Colin Firth 5.82 Jeff Bridges 5.00 Jesse Eisenberg Javier Bardem 3.11 Social Nuggets Index3 www.socialnuggets.net
  4. 4. 42.72 Natalie Portman 21.00 Annette Bening Michelle Williams 6.07 6.00 Nicole Kidman 4.44 Jennifer Lawrence Social Nuggets Index4 www.socialnuggets.net
  5. 5. 41.78 David Fincher 21.00 Darren Aronofsky 15.00 Joel Coen and Ethan Coen 14.00 Tom Hooper 3.00 David O Russell Social Nuggets Index5 www.socialnuggets.net
  6. 6. 51.73 Christian Bale 19.55 Geoffrey Rush 8.00 Mark Ruffalo 6.00 Jeremy Renner 3.57 John Hawkes Social Nuggets Index6 www.socialnuggets.net
  7. 7. Hailee Steinfeld 80.40 6.61 Helena Bonham Carter 4.00 Amy Adams 3.10 Melissa Leo 1.56 Jacki Weaver Social Nuggets Index7 www.socialnuggets.net
  8. 8. 59.17 Toy Story 3 How to Train Your 10.00 Dragon 2.00 The Illusionist Social Nuggets Index8 www.socialnuggets.net
  9. 9. 37.07 Exit through the Gift Shop Inside Job 4.00 Gasland 3.67 2.35 Restrepo 2.00 Waste Land Social Nuggets Index9 www.socialnuggets.net
  10. 10. Biutiful 43.55 25.00 Incendies 13.13 Dogtooth 8.00 Outside the Law (Hors-la-loi) 5.00 In a Better World Social Nuggets Index10 www.socialnuggets.net
  11. 11. How was this report created Why did we create this forecast? Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world Steps to creating this Forecast Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps: •  Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources •  Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. •  Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms •  Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output •  Social Nuggets Index – Net Perception Score * Share of Voice Next Steps/Get in touch with us If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at socialnuggets@serendio.com11

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