Amazon kindle fire social report - Sep 29


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What does Social Media think of Amazon Kindle Fire announcement?

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Amazon kindle fire social report - Sep 29

  1. 1. Amazon Kindle Fire’s Sentimentsfrom Social Media? R. Paul Singh
  2. 2. AGENDA• Likely competitors of Amazon Kindle Fire• Missing features of Amazon Kindle Fire• Intent to Purchase for Amazon Kindle Fire• Silk Browser• Sources• SocialNuggets Technology & Offering• Summary 2
  3. 3. Who are the most likely competitors for AmazonKindle Fire Tablet? Source: Twitter & Blogs using technology from 3
  4. 4. Who are the most likely competitors for Amazon Kindle Fire?• Of the sample discussing Kindle Fire Competition, 48% people think Amazon Kindle Fire will compete with Apple Tablets while 51% think it will compete with other Tablets• Samples of posts thinking it competes with other Tablets • Kindle Fire may force Android tablet makers to cut prices • Nice..Amazon goes for the kill....4 new Kindles(2 with touch)...Kindle Fire is their answer to Tablets• Samples of posts thinking it competes with iPad • Oh my, the new @AmazonKindle is an iPad killer. Cant wait to use it. • Amazon ignites tablet war with Fire, takes on Apple• Price was the most overwhelming reason mentioned for its competitive strength 4
  5. 5. Which of the missing features of Android Kindle Firegot most discussions in social media? Source: Twitter & Blogs using technology from 5
  6. 6. Which of the missing features of Android Kindle Fire got mostdiscussions in social media?• Of the sample discussing missing features of Kindle Fire, 44% people think lack of 3G/4G connectivity is a big missing feature while 30% talked about missing camera, 15% cite lack of Microphone and 12% discuss the smaller screen size.• Samples of posts citing lack of 3G • No 3G for the Fire. I was actually about to preorder, but that stopped me.. • No 3G is a poor choice. No camera/microphone is also perplexing - if only for skype clients• Samples of posts citing lack of Camera & Microphone & Screen Size • If theres no web cam Its a piece of shit! • With no Web cam or mic they will only compete with iPad 1 and theyre not gonna win • No microphone, no camera. Its just another eReader with pretty face Silk browser on it • Half the screen size of an ipad for half the price. Too small for comics. No 3g. Not a phone. Why not just wait for the iphone5? 6
  7. 7. What is Intent to Purchase for Kindle Fire look like inSocial Media? 33.80% Intent to Purchase Intent Not to Purchase 66.20% Source: Twitter & Blogs using technology from 7
  8. 8. What is the Intent to Purchase on Amazon Kindle Fire?• 66% of the people expressing Intent to Purchase said they will buy an Amazon Kindle Fire and 34% people said they will not buy it• Samples of posts expressing Intent to Purchase • @AmazonKindle I want to buy. When can I order? • im getting two one for me and one for my parents for christmas. was thinking about getting them an iPad but it was pretty pricey, also thought about getting them a Kindle but i didnt think they wanted JUST an E-Reader. this is perfectly in the middle between the two.• Samples of posts expressing Intent not to Purchase • Would never buy one. The screen is WAY too small, and when I can buy a notebook with a 13 inch screen that does everything for 300 bucks, why on earth would I spend 200 on something that barely surfs the net? • surprise, surprise -- will NOT be purchasing the Amazon tablet -- SHOCKING 4 this Tech Diva! (Just wasnt impressed) 8
  9. 9. How did social media classify Amazon Silk Browser inKindle Fire? Source: Twitter & Blogs using technology from 9
  10. 10. How did social media classify Amazon Silk Browser in Kindle Fire?• 34% of the people are worried about Privacy concern from Amazon Silk while 59% mentioned Cloud approach of this browser• Samples of posts expressing Privacy Concern • RT @ludovicchabant: So, err, isnt that Amazon Silk Browser the biggest privacy headache ever? • Amazons Silk Browser May Not Be Smooth When It Comes to Privacy • ViewFrom140: RT @gcluley: The browser in the Amazon Kindle Fire is already ringing privacy alarm bells• Samples of posts on Cloud and innovation • Amazon Silk browser turns the cloud into your browsers cache. #soundsprettyfast • Best part of #AmazonFire is the @AmazonSilk browser. Cloud backend to optimize and minimize round trips+predictive analytics == gamechanger • RT @robertgaal: Amazons Silk browser is absolutely fascinating: (though the "20 years of no browser innovation" claim is getting old) 10
  11. 11. Sources Used in Analysis• Total Posts collected on Sept 28, 2011 used in Analysis – 11,533• Sources and their Contribution • Twitter – 10,838 • Comments on – 443 • Comments on Techcrunch – 149 • Comments on NY Times – 98 • Comments on Guardian – 22 • Comments on Time – 3 11
  12. 12. Technology Overview Alerts Vertical Ontology Greenplum NLP based Text Analytics Smart + Tagged Sentiment Data Warehouse Engine Enriched Connectors Data Stream CSV Files Entities Sentiments Topics Custom Nuggets ClusteringFocused Harvesting SocialNuggets Engine Data Output 12
  13. 13. What are SocialNuggets offering?• Free Portal (For Now)  Pre-selected Nuggets/Graphs on Smartphones & Tablets updated at 2-4 weeks interval  Twitter trending topics related to each of the Graphs• Premium Data Portal – Offered as a SAAS on a monthly basis  Allow you to derive your own insights such as  Your brands and products details  Competitive Intelligence  Feedback on Product Features like Battery, Pricing, Intent to Buy  Customer support issues & how your company stacks up  Data available in various formats  Data available in Greenplum Data warehouse & can be used by BI products like Tableau  Data can be imported into CSV files for input into your SAS or SPSS  Data can be analyzed via our Flex based portal  Customization Needs  Talk to us 13
  14. 14. Summary• Amazon Kindle Fire will compete not just with Apple iPad2 but with all other Tablets with its new price point• Lack of 3G, Camera and Microphone are big issues that come in the way of success of Amazon Kindle Fire• Of the people expressing Intent to Purchase, 66% are overwhelmingly positive while 34% are negative• 34% people expressed Privacy concerns from Amazon Silk Browser while over 60% people appreciated its Cloud, Performance & Innovativeness 14
  15. 15. How to contact us?Thank you!Contact Info: R. Paul