Your SlideShare is downloading. ×
Concise training Search Engine Optimisation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Concise training Search Engine Optimisation

545
views

Published on

A slide show showing how to identify keywords and where to use them in your website to increase your chances of getting found by Google.

A slide show showing how to identify keywords and where to use them in your website to increase your chances of getting found by Google.

Published in: Education

2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
545
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
2
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What are Keywords?
    Mary Thomas
    Concise Training
  • 2. LEARNING OBJECTIVES
    What are keywords?
    How does Google use Keywords
    How do I identify my Keywords?
    How do I know what will work?
    What next?
  • 3. WE WANT TO GET FOUND BY GOOGLE
    Keywords
    Link Building (Anchor Text)
    Images
    Refreshed Content
    Page Rank (Google Toolbar)
    No Broken Links
  • 4. STEP 1 – Create Initial List
    Create an initial list of all the words that you associate with your business
    Phrases and terms
    Plurals
    Synonyms
    Misspellings
    Think like your customers
  • 5. STEP 2 – What have people searched for
    Past searches
    http://www.google.com/insights/search/#
    Needs popular searches
    Accuracy?
  • 6. STEP 3 – Google AdwordsKeyword Tool
    https://adwords.google.com/select/KeywordToolExternal
    Suggests synonyms
    See how many times your keywords are used to search
    See the competition for your keywords
  • 7. STEP 4 – Reduce your List of Keywords
    Group your keywords together by service
    Start to think in terms of pages
    Rank your keywords in order of importance
  • 8. STEP 5 – Test Your Keywords
    Use Google Search to search for your keywords
    Look at the top 5 sites
    How do they use the keywords?
    Title
    Description
    Headlines
    Content
    URL
    Identify how you can compete
  • 9. STEP 6 – Look at Source
    Use View> Source to look at the source of your competitor’s websites
    How are they using keywords in the meta tags
    Title
    Description
    H1
    H2
  • 10. WHERE TO USE KEYWORDS
    URL
    No more than 3 hypens
    30 – 72 characters
    Page Title
    Description
    Headings (H1 / H2)
    Content