What are Keywords? <br />Mary Thomas<br />Concise Training<br />
LEARNING OBJECTIVES<br />What are keywords?<br />How does Google use Keywords<br />How do I identify my Keywords?<br />How...
WE WANT TO GET FOUND BY GOOGLE<br />Keywords<br />Link Building (Anchor Text)<br />Images<br />Refreshed Content<br />Page...
STEP 1 – Create Initial List<br />Create an initial list of all the words that you associate with your business<br />Phras...
STEP 2 – What have people searched for<br />Past searches<br />http://www.google.com/insights/search/#<br />Needs popular ...
STEP 3 – Google AdwordsKeyword Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Suggests synonyms<br /...
STEP 4 – Reduce your List of Keywords<br />Group your keywords together by service<br />Start to think in terms of pages<b...
STEP 5 – Test Your Keywords<br />Use Google Search to search for your keywords<br />Look at the top 5 sites<br />How do th...
STEP 6 – Look at Source<br />Use View> Source to look at the source of your competitor’s websites<br />How are they using ...
WHERE TO USE KEYWORDS	<br />URL<br />No more than 3 hypens<br />30 – 72 characters<br />Page Title<br />Description<br />H...
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Concise training Search Engine Optimisation

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A slide show showing how to identify keywords and where to use them in your website to increase your chances of getting found by Google.

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Concise training Search Engine Optimisation

  1. 1. What are Keywords? <br />Mary Thomas<br />Concise Training<br />
  2. 2. LEARNING OBJECTIVES<br />What are keywords?<br />How does Google use Keywords<br />How do I identify my Keywords?<br />How do I know what will work?<br />What next?<br />
  3. 3. WE WANT TO GET FOUND BY GOOGLE<br />Keywords<br />Link Building (Anchor Text)<br />Images<br />Refreshed Content<br />Page Rank (Google Toolbar)<br />No Broken Links<br />
  4. 4. STEP 1 – Create Initial List<br />Create an initial list of all the words that you associate with your business<br />Phrases and terms<br />Plurals<br />Synonyms<br />Misspellings<br />Think like your customers<br />
  5. 5. STEP 2 – What have people searched for<br />Past searches<br />http://www.google.com/insights/search/#<br />Needs popular searches<br />Accuracy?<br />
  6. 6. STEP 3 – Google AdwordsKeyword Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Suggests synonyms<br />See how many times your keywords are used to search<br />See the competition for your keywords<br />
  7. 7. STEP 4 – Reduce your List of Keywords<br />Group your keywords together by service<br />Start to think in terms of pages<br />Rank your keywords in order of importance<br />
  8. 8. STEP 5 – Test Your Keywords<br />Use Google Search to search for your keywords<br />Look at the top 5 sites<br />How do they use the keywords?<br />Title<br />Description<br />Headlines<br />Content<br />URL<br />Identify how you can compete<br />
  9. 9. STEP 6 – Look at Source<br />Use View> Source to look at the source of your competitor’s websites<br />How are they using keywords in the meta tags<br />Title<br />Description<br />H1<br />H2<br />
  10. 10. WHERE TO USE KEYWORDS <br />URL<br />No more than 3 hypens<br />30 – 72 characters<br />Page Title<br />Description<br />Headings (H1 / H2)<br />Content<br />
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