Concise training Search Engine Optimisation
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Concise training Search Engine Optimisation

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A slide show showing how to identify keywords and where to use them in your website to increase your chances of getting found by Google.

A slide show showing how to identify keywords and where to use them in your website to increase your chances of getting found by Google.

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Concise training Search Engine Optimisation Concise training Search Engine Optimisation Presentation Transcript

  • What are Keywords?
    Mary Thomas
    Concise Training
  • LEARNING OBJECTIVES
    What are keywords?
    How does Google use Keywords
    How do I identify my Keywords?
    How do I know what will work?
    What next?
  • WE WANT TO GET FOUND BY GOOGLE
    Keywords
    Link Building (Anchor Text)
    Images
    Refreshed Content
    Page Rank (Google Toolbar)
    No Broken Links
  • STEP 1 – Create Initial List
    Create an initial list of all the words that you associate with your business
    Phrases and terms
    Plurals
    Synonyms
    Misspellings
    Think like your customers
  • STEP 2 – What have people searched for
    Past searches
    http://www.google.com/insights/search/#
    Needs popular searches
    Accuracy?
  • STEP 3 – Google AdwordsKeyword Tool
    https://adwords.google.com/select/KeywordToolExternal
    Suggests synonyms
    See how many times your keywords are used to search
    See the competition for your keywords
  • STEP 4 – Reduce your List of Keywords
    Group your keywords together by service
    Start to think in terms of pages
    Rank your keywords in order of importance
  • STEP 5 – Test Your Keywords
    Use Google Search to search for your keywords
    Look at the top 5 sites
    How do they use the keywords?
    Title
    Description
    Headlines
    Content
    URL
    Identify how you can compete
  • STEP 6 – Look at Source
    Use View> Source to look at the source of your competitor’s websites
    How are they using keywords in the meta tags
    Title
    Description
    H1
    H2
  • WHERE TO USE KEYWORDS
    URL
    No more than 3 hypens
    30 – 72 characters
    Page Title
    Description
    Headings (H1 / H2)
    Content