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Estudio sobre promoción innovadora de destinos turísticos

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    Estudio sobre promoción innovadora de destinos turísticos Estudio sobre promoción innovadora de destinos turísticos Presentation Transcript

    • Promoción Innovadora de destinos turísticos: El turista 2.0 y más! REDES SOCIALES! INNOVACIÓN! Turismo! PARTICIPACIÓN! MULTIMEDIA! GEOLOCALIZACIÓN! CONTEXTUALIZACIÓN! RESERVAS! MOVILIDAD! PUBLISHING!
    • Metodología! 33 VARIABLES! 2 MULTIDESTINOS! 67 DESTINOS TURÍSTICOS! 54 NACIONES! Turismo! 4 AFRICA! RANKING UNWTO! 3 CENTROAMERICA (5)! 28 EUROPA (36)! INDICE TTCI (WEF)! 4 LEJANO ORIENTE (5)! 3 OCEANIA! 5 SUDAMERICA! 2 NORTEAMERICA (4)! 5 ORIENTE MEDIO! 6 CIUDADES! 5 REGIONES! WEBS OFICIALES! JULIO-SEPTIEMBRE 2010! 34 VARIABLES! ESPAÑOL! FACEBOOK! TWITTER!
    • Cobertura! =."32.#'/( 5."#,((9),)3/2&3+( O#.$63( C/*-( 1#.*./'.( B-/>-F( D-E-/"2"3/'( N-#$-#( 5.?.3.( V)3*"#( O/,.#.( Turismo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
    • Relación de destinos analizados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`(4-M($)/:#-/(
    • Baremo Índice de Promoción Innovadora! Módulos Evaluados! Comité Asesor! INTEGRACION! PARTICIPACION! RAUL REVUELTA (IE BUSINESS SCHOOL)! Turismo! JOZSEPH NEMETH (OT HUNGRIA)! CONTENIDOS !EUGENIA FIERROS (OT NORUEGA)! COMERCIALIZACION! ISABEL LOPEZ (CLUSTER TURISMO MADRID)! GEOLOCALIZACIÓN! MARIE JOSE ROMERO- DOMINIQUE MAULIN (OT FRANCIA)! CONTEXTUALIZACIÓN! JOSE LUIS CORDOBA (ANDALUCIA LABS)! JUAN GUERRERO(SEGITTUR)! PUBLISHING! CARLOS SANCHEZ (M2M)! MOVILIDAD! PRESENCIA EN REDES! !=100(
    • REDES SOCIALES! Integración en la Web Corporativa (Módulo1)! )*+",'-./0*$1"$'"1"2$3&./-4"2$"*$5"6$7&'8&'-9:-$ kfc( efc( !( ifc( !( !( jfc( dfc( afc( bfc( gfc( hfc( fc( LUD4@COBU@R NU;ODC( DC@4UOBU@RL C@RUD4U( B1DHRON( U1@C9O( O=@RLO( CLUODRO( 51HOBU@RLO( 4C9(HU54RDC5( LO( C@RUD4U( O( BUHRC( =OLUVCCQ( abc( dec( dfc( fc( gfc( dfc( bbc( fc( afc( bbc( =NRLQ@( hdc( hic( gdc( fc( fc( fc( bbc( fc( afc( fc( [C1(41VU( gec( bbc( gdc( fc( afc( fc( bbc( fc( jfc( ec( 4!R44U@( bac( bkc( dfc( fc( fc( dfc( bbc( fc( efc( !( hic( =OLUVCCQ( =NRLQ@( [C1(41VU( 4!R44U@( N.("#,)+3.>"l#($)(*./(3)$)/(/->".*)/()#(*./(F)2/(>-3M-3.:E./(#-(**)+.(#"(.*(dfcm((((((((((((((((((((((((((((((((((((( =.>)2--'()/(*.(3)$(/->".*(?n/("#,)+3.$.o(/)+&"$.(M-3(4F"7)3(6(.(?n/($"/,.#>".([-&(4&2)m( 9->-/($)/:#-/("#,)+3.#(*./(>&.,3-(M*.,._-3?./(XkY(-(,3)/(M*.,._-3?./(XdY( C,3-/`(43"M(O$E"/-3o(T--+*)(=3")#$(L-##)>,(m(O*)?.#".(6(B.*,.("#,)+3.#(M-$>./,pm((((((( UJ"/,)#()33-3)/()#(*./("#,)+3.>"-#)/`()#*.>)(.(-,3.(*)#+&.o(#-(_&#>"-#.#(op(((
    • REDES SOCIALES! Integración en la Web Corporativa (Módulo1)! ;<=<!$>?$@A3=B$ bdofc( bfofc( gdofc( Turismo! gfofc( hdofc( hfofc( dofc( fofc( LUD4@COB NU;ODC( DC@4UOBU C@RUD4U( 51HOBU@RL 4C9( B1DHRON( U1@C9O( O=@RLO( CLUODRO( U@RLO( C@RUD4U( @RLO( BUHRC( O( HU54RDC5( VC4CD(BU(T154O( hfoac( hjoic( fc( fc( fc( fc( bbc( fc( fc( eobbc( D-(/)(/.>.(M.3:$-($)(_&#>"-#.*"$.$)/(q&)(=.>)2--'(-_3)>)(M.3.(>-#/)+&"3( .&$")#>".o("#>*&/-(M-$3r.(**)+.3/)(?n/(.**n(>-#(=.>)2--'(>-##)>,( >&1-4/1-1$ agc( V-,l#( B-/.">-( dec(
    • PARTICIPACION! Recomendación, Valoración.. (Módulo 2)! C-'9./8-./0*$A2D-'/&2$ ifc( !( !( jfc( dfc( afc( bfc( !( gfc( Turismo! hfc( fc( LUD4@COBU NU;ODC( DC@4UOBU@R C@RUD4U( 4C9( B1DHRON( U1@C9O( O=@RLO( CLUODRO( 51HOBU@RLO( @RLO( C@RUD4U( LO( BUHRC( HU54RDC5( UD0RO@KLCB9O@4R@( agc( dfc( gdc( gfc( gfc( dfc( bbc( gfc( jfc( agc( 0ONC@OLRCD( ic( ec( fc( fc( fc( gdc( fc( fc( gfc( ec( VNCT5([(LCBUD4O@RC5( ggc( gec( fc( fc( gfc( gdc( fc( fc( jfc( gdc( UD0RO@KLCB9O@4R@( 0ONC@OLRCD( VNCT5([(LCBUD4O@RC5( 5l*-()*(agc(/)(%.(-3")#,.$-(.(/)3(gmf($)(&#.(?.#)3.(2n/">.`(((((( >-?M.3:3(6()#E".3()#(*&+.3($)(>-#E)3/.3m( O/M)>,-/(>-?-(*.(E.*-3.>"l#($)(>-#,)#"$-/(>./"(#-(/)(&:*"P.#(X/l*-( >"#>-($)/:#-/o(?&>%-/(>-#(?)(+&/,.Y( U/,.2*)>)3(&#.(>-#E)3/.>"l#(>-#(*-/(E"/",.#,)/(#-(**)+.(#"(.*(.*(gdc X*./(+3.#$)/(>-3M-3.>"-#)/()/,n#()#()*(bbc(Y( N-/(>-?)#,.3"-/($"3)>,-/(/-#("#)J"/,)#,)/(XU>&.$-3Y( L-*-?2".( 6(S-*.#$.(
    • DESTINO! Generador de Contenidos (Modulo 3)! ?4$1"29*&$.&E&$,"*"'-1&'$1"$.&*+"*/1&2$ hgfc( hffc( efc( jfc( afc( gfc( Turismo! fc( LUD4@COBU NU;ODC( DC@4UOBU@ C@RUD4U( 51HOBU@RL 4C9( B1DHRON( U1@C9O( O=@RLO( CLUODRO( @RLO( C@RUD4U( RLO( BUHRC( O( HU54RDC5( DU!5NU44U@( dhc( dec( dfc( gfc( afc( idc( jic( afc( gfc( jic( LSO@45`s(E"/",.$-/o(E.*-3.$-/o(( hc( bc( fc( fc( fc( fc( fc( fc( fc( fc( B1N4RBUHRO(t([C1(41VU( eac( ejc( dfc( hffc( efc( dfc( jic( hffc( hffc( ebc( @55K5"#$">.>"l#($)(L-#,)#"$-/( hfc( hac( fc( fc( fc( fc( fc( fc( afc( hic( DU!5NU44U@( LSO@45`s(E"/",.$-/o(E.*-3.$-/o(( B1N4RBUHRO(t([C1(41VU( @55K5"#$">.>"l#($)(L-#,)#"$-/( N.(.$-M>"l#($)(*.(#)F/*)7)3((#-()/(.u#(?./"E.(6(*.($"/M-#"2"*"$.$($)( >-#,)#"$-/(?&*:?)$".()/(M3n>:>.?)#,)(&#"E)3/.*m(( B&6(M->./(F)2/(-_3)>)#(/"#$">.>"l#($)(>-#,)#"$-/(Xhfc(E/(hdc(F)2/(>"&$.$)/( )/M.v-*./o(_&)#,)(V9BCY( 4.#(/l*-($-/(:)#)#(>%.3,/(>-#(*-(?n/(E.*-3.$-(-(E"/",.$-p( O*+&#-/(M)3?",)#($)/>.3+.3(.*("9-$(X9)3uYo()#E".3(.*(?lE"*(XL-*-?2".Y(-(.(&#( .M.3,.$-`(w?"(E".I)xo(M*.#"y>.3(?"(E".I)o(),>(
    • RESERVAS! Comercialización (Modulo 4)! 7&*:"'2/0*$"*$F"2D4+-1&2$ hgfc( hffc( efc( Turismo! jfc( !( !( !( afc( gfc( fc( LUD4@COBU NU;ODC( DC@4UOBU@R C@RUD4U( 4C9( B1DHRON( U1@C9O( O=@RLO( CLUODRO( 51HOBU@RLO( @RLO( C@RUD4U( LO( BUHRC( HU54RDC5( D-( hdc( hhc( dfc( fc( fc( fc( fc( gfc( jfc( fc( U#*.P.(>-#(,)3>)3-/( jac( djc( dfc( jfc( hffc( hffc( hffc( efc( afc( dfc( hffc("#,)+3.$-( ghc( bbc( fc( afc( fc( fc( fc( fc( fc( dfc( D-( U#*.P.(>-#(,)3>)3-/( hffc("#,)+3.$-( U#()/,)(>./-()*(,-M($)/:#-/(M)3?",)(3)/)3E.3($)(_-3?.("#,)+3.$.()#()*(dfc($)(*-/(>./-/( $-2*.#$-(.(*.(?)$".(?&#$".*(XghcYm((5l*-(U&3-M.(6(L)#,3-.?<3">.(:)#)#($)/:#-/(>-#()*( M3->)/-($)(3)/)3E.("#,)+3.$-(hffcm( O*+&#-($)(*-/()#*.>)/(,)("#_-3?.#($)(*.($"/M-#"2"*"$.$(M)3-(#-(,)(M)3?",)#(3)/)3E.3(6(:)#)/( q&)()#E".3(?."*(-(**.?.3(M-3(,)*<_-#-(
    • RESERVAS! Comercialización (Modulo 4)! O*+&#./(>&"$.#(*.()JM)3")#>".($)(&/&.3"-`(0"/",(U&3-M)(M.3.(2&/>.3(.E"-#)/( Turismo!
    • GEOLOCALIZACIÓN! Rutas, Google maps, PdI (Modulo 5)!
    • GEOLOCALIZACIÓN! Rutas, Google maps, PdI (Modulo 5)! @?<G<7BG)HB7)I!$ 4C9(HU54RDC5( 51HOBU@RLO( C@RUD4U(BUHRC( CLUODRO( DC@4UOBU@RLO( !( NU;ODC(C@RUD4U( T3.$-( Turismo! LUD4@COBU@RLO( !( O=@RLO( U1@C9O( B1DHRON( fc( hfc( gfc( bfc( afc( dfc( jfc( ifc( efc( kfc( J$1"$@&&,4"$.&E&$2&8&'+"$1"$@"&4&.-4/K-./0*$ hgfc( hffc( efc( jfc( afc( gfc( fc( LUD4@COBU NU;ODC( DC@4UOBU C@RUD4U( 51HOBU@RL 4C9( B1DHRON( U1@C9O( O=@RLO( CLUODRO( @RLO( C@RUD4U( @RLO( BUHRC( O( HU54RDC5( 5R(DC(VO5OHO(UD(TCCTNU( dfc( abc( fc( gdc( fc( bbc( fc( hffc( dfc( abc( 5R(VO5OHO(UD(TCCTNU( dfc( dic( hffc( idc( hffc( jic( hffc( fc( dfc( dic( 5R(DC(VO5OHO(UD(TCCTNU( 5R(VO5OHO(UD(TCCTNU(
    • GEOLOCALIZACIÓN! Rutas, Google maps, PdI (Modulo 5)! 91U@4C(@RLC`( 0)3/"l#(M.3.(?lE"*)/(>-#( 3).*"$.$(.&?)#,.$.(/-23)( NO[O@( %7M`zzFFFm6-&,&2)m>-?z F.,>%{E|;U"6$CSM!5>(
    • GEOLOCALIZACIÓN! Rutas, Google maps, PdI (Modulo 5)! 5)(.23)(&#(#&)E-(>.?M-(6.(q&)( )/,)(>-#>)M,-(M./.3n(.(/)3(/-23)( ,-$-(?lE"*(./->".$-(.*(w?-?)#,-( $)*(E".I)x(_3)#,)(.*(>-#>)M,-( .#,)3"-3(./->".$-(.(/&( M*.#"y>.>"l#m(O?2-/(?-?)#,-/( M&)$)#(>-#)>,.3/)`()#Er-($)(3&,./( .*(?lE"*(6(T95o(),>( }4-$-()/,n(M-3(%.>)3(6()/(&#(#&)E-( ?-$&*-(q&)("#>-3M-3.3)?-/(6.( q&)(.>,&.*?)#,)(>./"(#"#+u#( $)/:#-()/,n(-_3)>")#$-()/(/&( M3-?->"l#()#(U/M.v.(.M*">.>"-#)/( 2./.$./()#(=-&3/q&.3)o(T-F.**.o( =.>)2--'(9*.>)/(X0)3(N-E)(1'Yo(),>~( %7M`zzFFFm_.>)2--'m>-?zN-E)1Q((
    • PUBLISHING! Libro Digital (Módulo 6)! kfc( efc( ifc( jfc( dfc( afc( Turismo! bfc( !( !( gfc( hfc( fc( LUD4@COBU@ NU;ODC( DC@4UOBU@R C@RUD4U( B1DHRON( U1@C9O( O=@RLO( CLUODRO( 51HOBU@RLO( 4C9(HU54RDC5( RLO( C@RUD4U( LO( BUHRC( DC( bkc( bjc( idc( afc( afc( dfc( jic( gfc( gfc( agc( 5R(UD(9H=( adc( bkc( gdc( jfc( afc( dfc( bbc( efc( jfc( bbc( 5R()9&2*"/%"#+( hjc( gdc( fc( fc( gfc( fc( fc( fc( gfc( gdc( DC( 5R(UD(9H=( 5R()9&2*"/%"#+( U*(&/-($)*()M&2*"/%"#+()/(?&6(3)$&>"$-`(hjco($)/,.>.3(*.("#,)+3.>"l#(q&)(%.>)(9)3u($)(*-/(_-**),-/( $"+",.*)/()#(=.>)2--'m( U&3-M.(6()*(*-/($)/:#-/(,-M(*"$)3.#()*(&/-($)()/,./(%)33.?")#,./`(S&#+3r.o(D-3&)+.o(O&/,3".o(U/>->".o( O*)?.#".o(B.*,.o(5&"P.o(H"#.?.3>.( D"#+u#($)/:#-(.#&#>".(6.(>-?M.:2"*"$.$($)(*-/()2--'(>-#(*-/("9OHm( 1#()#*.>)(.(&#()M&2*"/%)3(M-$3r.(/)3(*.(q&"#,.(M*.,._-3?.(.("#,)+3.3`(/*"$)/%.3)o(6&$&o("//&&o(),>(
    • PUBLISHING! Libro Digital! S&#+3r.`(3&,./(,&3r/:>./()#3"q&)>"$./(>-#(Er$)-o(.>>)/-(.(T--+*)(?.M/o(3)/)3E./op(
    • CONTEXTUALIZACIÓN! Sugerencia contenidos relacionados (Modulo 7)! 7&*+"L+D-4/K-./0*$ hgfc( hffc( efc( !( !( Turismo! jfc( afc( gfc( fc( LUD4@COBU NU;ODC( DC@4UOBU@ C@RUD4U( 51HOBU@RL 4C9( B1DHRON( U1@C9O( O=@RLO( CLUODRO( @RLO( C@RUD4U( RLO( BUHRC( O( HU54RDC5( LCD4UDRHC5(@UNOLRCDOHC5( gec( bbc( fc( fc( gfc( gdc( bbc( gfc( jfc( agc( OD1DLRC5(LCD4U]41ONRWOHC5( dgc( dec( fc( jfc( jfc( gdc( hffc( afc( afc( jic( LCD4UDRHC5(@UNOLRCDOHC5( OD1DLRC5(LCD4U]41ONRWOHC5( 5)(,3.,.($)(?)I-3.3(*.()JM)3")#>".($)(&/&.3"-(6(*.(#.E)+.>"l#(6(q&)$.(?&>%-(M-3(%.>)3(6.(q&)( /l*-()*(gec(-_3)>)(*.(>-#,)J,&.*"P.>"l#($)(>-#,)#"$-/( B&>%-/($)/:#-/("#>-3M-3.#(*-/(M*.#"y>.$-3)/($)(E".I)(XO*)?.#".o(="#*.#$".opY(q&)(M)3?",)#( )#(_&#>"l#($)(*.(_)>%.(6(/)+?)#,.>"l#($)*(&/&.3"-(.>>)$)3(.(/&+)3)#>"./o(/",&.3()#()*(?.M.o( >-?M.3:3o(),>(
    • MOVILIDAD! Aplicaciones móviles, RA,… (Modulo 8)! >&:/4/1-1$ adc( !( Turismo! afc( bdc( bfc( gdc( gfc( hdc( hfc( dc( fc( B1DHRON( U1@C9O( O=@RLO( LUD4@COBU@RLO( NU;ODC(C@RUD4U( DC@4UOBU@RLO( CLUODRO( C@RUD4U(BUHRC( 51HOBU@RLO( 4C9(HU54RDC5( T3.$-(XcY( L-?-(/)(.M3)>".()*(+3.$-($)(&/-(6($"/M-#"2"*"$.$($)(OM*">.>"-#)/(?lE"*)/(6($)(@).*"$.$( O&?)#,.$.()/()/>./-(X(.M)#./(hf($)/:#-/Y(6(#-(**)+.(.*(hdc(m(93)$-?"#.#(*./(+&r./(,&3r/:>./( M.3.("M%-#)(6((S-*.#$.($"/M-#)($)(&#.(.M*">.>"l#($)(3).*"$.$(.&?)#,.$.(2./.$.()#(N.6.3(
    • Turismo!
    • REDES SOCIALES! Presencia (Modulo 9)! C"*"+'-./0*$1"$M-."6&&($N$=#/O"'$"*$1"29*&2$+D'P29.&2$ kfofc( Turismo! efofc( ifofc( jfofc( dfofc( afofc( bfofc( gfofc( hfofc( fofc( 4C9( LUD4@COBU@ NU;ODC( DC@4UOBU@R C@RUD4U( B1DHRON( U1@C9O( O=@RLO( CLUODRO( 51HOBU@RLO( HU54RDC5( RLO( C@RUD4U( LO( BUHRC( =OLUVCCQ( ddogc( idc( iec( dfc( fc( gfc( idc( jic( gfc( afc( 4!R44U@( dboic( jic( jic( dfc( fc( gfc( idc( jic( fc( efc( =OLUVCCQ( 4!R44U@( U*(&/-($)(_.>)2--'()/(/&M)3"-3(.*($)(*./(>-?M.vr./(=-3,&#)(T*-2.*(hff(Xdac(?&#$".*(6( ihKigc(U&3-M.K15OY(/"#()?2.3+-()/,./(&:*"P.#(?n/(4F"7)3(XjdcY(q&)(*-/($)/:#-/m( H.,-/(=-3,&#)(T*-2.*(hff`(V&3/-#KB./,)**)3(
    • REDES SOCIALES! Presencia (Modulo 9)! )*+",'-./0*$.&*$M-."6&&($ hgfc( hffc( efc( jfc( Turismo! afc( gfc( fc( R#,)+3.(=.>)2--'(6(4F"7)3( R#,)+3.(=.>)2--'(>-#([-&(4&2)( R#,)+3.(=.>)2--'(>-#(=*"LQ@( B1DHRON( hec( bjc( hbc( U1@C9O( ghc( bjc( hhc( O=@RLO( fc( fc( fc( LUD4@COBU @RLO( fc( fc( fc( NU;ODC( C@RUD4U( fc( fc( fc( DC@4UOBU@ RLO( bbc( jic( fc( CLUODRO( fc( fc( dfc( C@RUD4U( BUHRC( fc( fc( fc( 51HOBU@RL O( fc( hffc( dfc( 4C9( HU54RDC5( hhc( ggc( fc( R#,)+3.(=.>)2--'(6(4F"7)3( R#,)+3.(=.>)2--'(>-#([-&(4&2)( R#,)+3.(=.>)2--'(>-#(=*"LQ@( 93)$-?"#.(?n/()#(c(*.("#,)+3.>"l#($)(_.>)2--'(>-#([-&(4&2)(q&)(>-#(4F"7)3m( U/M)>".*?)#,)()#()*(>-#:#)#,)(.?)3">.#-m( N.("#,)+3.>"l#(>-#(=*">'3()#(+)#)3.*(#-()/(?&6(>-?u#( o((
    • REDES SOCIALES! Presencia (Modulo 9)! F"1"2$3&./-4"2$"*$4"*,D-$>-+"'*-$Q"28-R&4S$ 4C9(HU54RDC5( 51HOBU@RLO( C@RUD4U(BUHRC( CLUODRO( DC@4UOBU@RLO( Turismo! NU;ODC(C@RUD4U( LUD4@COBU@RLO( O=@RLO( U1@C9O( B1DHRON( fc( gfc( afc( jfc( efc( hffc( hgfc( LUD4@COB NU;ODC( DC@4UOBU C@RUD4U( 51HOBU@RL 4C9( B1DHRON( U1@C9O( O=@RLO( CLUODRO( U@RLO( C@RUD4U( @RLO( BUHRC( O( HU54RDC5( @)$)/(5->".*)/()#(*)#+&.(B.,)3#.(X)/M.v-*Y( akc( dfc( dfc( fc( hffc( bbc( dfc( fc( dfc( djc( @)$)/(5->".*)/()#(*)#+&.(B.,)3#.(X)/M.v-*Y( N-/($)/:#-/(,-M(/"()/,n#(>&"$.#$-(&#.(M3)/)#>".()#(*.(*)#+&.(*->.*(XdjcY(M)3-(.u#(?n/($)( *.(?",.$($)(*-/($)/:#-/(#-(/)(M3-?->"-#.()#(*./(3)$)/(/->".*)/()#(*.(*)#+&.(?.,)3#.m( o((
    • REDES SOCIALES! Presencia (Modulo 9)! T"29*&2$8&'$*UE"'&$1"$2",D/1&'"2$"*$M-."6&&($"*$?28-R&4$ gdfff( gffff( hdfff( hffff( dfff( f( Turismo! 5)3")h( 5)+&"$-3)/(93-?)$"-(XD-E(gfhfY`(amhff(E/((afmeaa(L-?M.vr./($)*(=-3,&#)(T*-2.*(hff(
    • REDES SOCIALES! Presencia (Modulo 9)! T"29*&2$8&'$*UE"'&$1"$2",D/1&'"2$"*$=#/O"'$ hgff( hfff( eff( Turismo! jff( aff( gff( f( 5)+&"$-3)/(93-?)$"-(XD-E(gfhfY`(afj((E/((hmaek(=-3,&#)(hff(XV&3/-#KB./,)**)3Y( S)?-/()J>*&"$-(L-*-?2".(XhhmgbaY((6(U/M.v.( B&)/,3.(3).*"P.$.()#,3)()*(gdKhfKgfhf(6()*(hfKhhKgfhf( H"#.?.3>.(#-(&:*"P.(=.>)2--'m(L.#.$.(>-33)/M-#$)(.(/&(Mn+"#.(M.3.(B<J">-(
    • Índice Promoción TOP 10! Innovadora! 1 jkoe( jh( 6 2 jeoe( jfoa( 7 3 Turismo! jbob( jfob( 8 9 4 jgod( jfog( 5 jgob( djoa( 10! V.3)?-(M3-?)$"-`(bj(XBnJ`(hffY( bfc(M3)/)#>".($)/:#-/(4-M(X1D!4CY(>-"#>"$)#,)/(>-#(44(L-?M)::E)#)/(!U=((
    • Conclusiones (borrador para enriquecer en taller y después) !! Tenemos trabajo por delante (Baremo 36/100) •! Simple para el usuario, sofisticado al respecto de integración y gestión contenidos •! Tiene implicaciones al respecto del rol de las OT locales y su relación con HQ. •! Foco Cliente, Twitter, Momento del viaje (movilidad+geolocalización), integración en red,.. •! No es necesario esperar a lo que no depende de nosotros !! La web (o webs) (+ importancia estratégica) ! ¡No delegar en FB! •! Usabilidad y experiencia del usuario: mapas, segmentacións psicográfica y conductual •! Contenidos (experiencias) + Simplicidad (Reservas integradas, contextualización…) •! VALORACIÓN: Benchmark de productos y servicios de nuestros partners (Spotify) •! Geolocalizar es la forma más natural de integrar a los partners + Herramientas búsqueda •! Integrar el momento del viaje y el después del viaje !! Conocer cliente, conocer productos y generar negocio (GLOCAL) •! Las OT locales tiene un rol estratégico: pares producto-mercado (segmentación avanzada), brandnetwork (asociaciones, afinidad) , terciarizar los contenidos, ¿quién genera el contenido?, construir la red de forma eficiente e integrar los planes de comunicación, feedback inteligente a la red de partners y a HQ !! Algunos lo están haciendo muy bien •! ¡Sudámerica!: Perú, Colombia, Brasil y ¡Escandinavia!: Noruega, Finlandia y Suecia •! El top de destinos no liderá la inovacion pero no está descolgado y algunos de sus miembros están destacando y además coinciden es apareder entre los diez primeros de los dos rankings: UNWTO y el TTC de WEF: España, Alemania, Austria seguidos por Francia y Reino Unido
    • twitter/m2mlab! Turismo! Skype: petrusfinance! Web:m2mconsultancy.com! SEO: m2m + estrategia e innovación! T3.>"./(M-3(./"/:3(( O(*-/(?")?23-/($)*(L-?",<(O/)/-3( O(L.3*-/(NlM)Po(L.3*-/(B-*"#.(6(U/,%)3(=&)#,)/((