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Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
Three Things About the Big Picture: Demographics, Interfaces, Experiences
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Three Things About the Big Picture: Demographics, Interfaces, Experiences

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Presentation at World Media Group seminar, 25 November 2011.

Presentation at World Media Group seminar, 25 November 2011.

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  • 1. 3 Things About the Big Picture Gauti Sigthorsson University of Greenwich@conceptbin | blogs.gre.ac.uk/media
  • 2. The bigger picture of media use:Large-scale survey dataMedium/long term trends
  • 3. Demographics + Infrastructure
  • 4. "Next Generation"Portability + Access through multiple devices (OxIS 2011 Report, p. 6)
  • 5. "Next Generation Users" (in the UK) (OxIS 2011 Report, p. 6)
  • 6. 1/3 of the world is online (ca. 2.25 bil): ITU, The World in 2011: ICT Facts & Figures
  • 7. 45% (ca. 1 bil) of internet users are under 25 ITU, The World in 2011: ICT Facts & Figures
  • 8. And thats nothing compared tomobile... ITU, The World in 2011
  • 9. The "Next Generation" is worldwide Source: UNESCO Information Society Observatory Newsletter no. 3 2011, p. 3
  • 10. Interfaces
  • 11. Many, oftensimultaneous pointsof access:TV+ laptop+ mobile
  • 12. Board+ pad+ tab
  • 13. "The most profound technologies are those thatdisappear. They weave themselves into thefabric of everyday life until they areindistinguishable from it."Mark Weiser, "The Computer for the21st Century" (1991)
  • 14. Ye olde verticals (push-media)TV Radio Print Display
  • 15. Platform-agnostic usageTV Radio Print Display
  • 16. Social usageVision Sound Text Installation "Shareability" of content, experiences, etc.
  • 17. ...and its not just about screens
  • 18. Digital media are multi-sensorySeeing Hearing Touching Smelling
  • 19. Experiences
  • 20. Embodied virtuality (Weiser, again)The virtuality of computer-readable data isbrought into the physical world.
  • 21. Urban media journey(...heres where the smell comes into play)
  • 22. Screenshot: LondonCyle Hire Live Androidapp.
  • 23. Pocketdata-capture Screenshot: Google My Tracks for Android
  • 24. Articulation of platforms Infrastructure + data + mobileArticulated together into media-experiences
  • 25. Quick summary: Demographics + InfrastructureThe "next generation" is portable, multiple, andglobal. InterfacesAll businesses are now in the interactive mediabusiness. What is your user experience like? ExperiencesThink journey, not platform.
  • 26. The goods....Pew Internet & American LifeOxIS (Oxford Internet Surveys)Ofcom reports (e.g., The CommunicationsMarket 2011)UNESCO, Communication & InformationITU ICT Statistics (International)

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