1. 3 Things About the Big Picture Gauti Sigthorsson University of Greenwich@conceptbin | blogs.gre.ac.uk/media
2. The bigger picture of media use:Large-scale survey dataMedium/long term trends
3. Demographics + Infrastructure
4. "Next Generation"Portability + Access through multiple devices (OxIS 2011 Report, p. 6)
5. "Next Generation Users" (in the UK) (OxIS 2011 Report, p. 6)
6. 1/3 of the world is online (ca. 2.25 bil): ITU, The World in 2011: ICT Facts & Figures
7. 45% (ca. 1 bil) of internet users are under 25 ITU, The World in 2011: ICT Facts & Figures
8. And thats nothing compared tomobile... ITU, The World in 2011
9. The "Next Generation" is worldwide Source: UNESCO Information Society Observatory Newsletter no. 3 2011, p. 3
11. Many, oftensimultaneous pointsof access:TV+ laptop+ mobile
12. Board+ pad+ tab
13. "The most profound technologies are those thatdisappear. They weave themselves into thefabric of everyday life until they areindistinguishable from it."Mark Weiser, "The Computer for the21st Century" (1991)
14. Ye olde verticals (push-media)TV Radio Print Display
15. Platform-agnostic usageTV Radio Print Display
16. Social usageVision Sound Text Installation "Shareability" of content, experiences, etc.
17. ...and its not just about screens
18. Digital media are multi-sensorySeeing Hearing Touching Smelling
20. Embodied virtuality (Weiser, again)The virtuality of computer-readable data isbrought into the physical world.
21. Urban media journey(...heres where the smell comes into play)
22. Screenshot: LondonCyle Hire Live Androidapp.
23. Pocketdata-capture Screenshot: Google My Tracks for Android
24. Articulation of platforms Infrastructure + data + mobileArticulated together into media-experiences
25. Quick summary: Demographics + InfrastructureThe "next generation" is portable, multiple, andglobal. InterfacesAll businesses are now in the interactive mediabusiness. What is your user experience like? ExperiencesThink journey, not platform.
26. The goods....Pew Internet & American LifeOxIS (Oxford Internet Surveys)Ofcom reports (e.g., The CommunicationsMarket 2011)UNESCO, Communication & InformationITU ICT Statistics (International)