Home      Bakery   Ingredients Tools      Clients       Contact                                           MARKETING DELICA...
Home      Bakery   Ingredients Tools      Clients       Contact                                           OUR RECIPE      ...
Home      Bakery   Ingredients Tools      Clients       Contact                                           BAKERS - OUR 5 S...
Home      Bakery   Ingredients Tools      Clients   Contact                                                               ...
Home      Bakery   Ingredients Tools       Clients       Contact                                           OUR INGREDIENTS...
Home      Bakery   Ingredients Tools       Clients       Contact                                           STRATEGY - ANAL...
Home      Bakery   Ingredients Tools       Clients       Contact                                           VIRAL / WOM - O...
Home      Bakery   Ingredients Tools       Clients       Contact                                           SOCIAL WEB - HA...
Home      Bakery   Ingredients Tools       Clients       Contact                                           SOCIAL COMMERCE...
Home      Bakery   Ingredients Tools       Clients       Contact                                           MOBILE - MARKET...
Home      Bakery   Ingredients Tools       Clients       Contact                                           CROSS-MEDIA - M...
Home      Bakery   Ingredients Tools      Clients       Contact                                           CREATE CREATE CR...
Home      Bakery   Ingredients Tools      Clients   Contactconceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 800...
Home      Bakery   Ingredients Tools       Clients       Contact                                           ROYAL CARIBBEAN...
Home      Bakery   Ingredients Tools       Clients       Contact                                           STABILO        ...
Home      Bakery   Ingredients Tools       Clients   Contactf                                           KARSTADT          ...
Home      Bakery   Ingredients Tools       Clients       Contact                                           CARBONA - STAIN...
Home      Bakery   Ingredients Tools       Clients       Contact                                           YTONG - QUALITY...
Home      Bakery   Ingredients Tools      Clients   Contactconceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 800...
Home      Bakery   Ingredients Tools      Clients   Contact                                                           Than...
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Conceptbakery 2011

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Conceptbakery 2011

  1. 1. Home Bakery Ingredients Tools Clients Contact MARKETING DELICACIES SINCE 2002 Were a cross-Atlantic marketing agency, located in Denver and Cologne and specializing in freshly-baked alternative marketing strategies for our clients. Of course, we only use the best ingredients and tools available. 1conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 1
  2. 2. Home Bakery Ingredients Tools Clients Contact OUR RECIPE Start with constant idea development by our creative guerrilla thinkers. Add writers, designers and programming nerds up-to-date with latest trends and technologies. Toss in lots of “yes we can”, created by a diverse team with years of experience… 1 2 3conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 2
  3. 3. Home Bakery Ingredients Tools Clients Contact BAKERS - OUR 5 STAR PRO BAKERS The secret of our goodies? Our team! Our highly-experienced master bakers have vastly diverse backgrounds, interests, skills and professional achievements. The result is a group of outstanding individuals better than the sum of its parts. 1 2 3conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 3
  4. 4. Home Bakery Ingredients Tools Clients Contact Founded: September 2002 Location: Denver (USA) / Cologne (Germany) Specialty: creativity + technical know-how = marketing delicacies Team: 18 (and counting) in-house + ~10 freelancers + world wide contractor network Ownership: Felix Holzapfel and Klaus Holzapfel Management: Felix Holzapfel (Germany) / Klaus Holzapfel (USA) First large Client: Early 2003 (E-Plus, German telecommunications provider, building an online and mobile community, guerrilla marketing on the web and mobile) Funding: Completely self-funded, no external investors, loans, etc.conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 4
  5. 5. Home Bakery Ingredients Tools Clients Contact OUR INGREDIENTS As baking experts we know how to blend the perfect mix of ingredients at the right time and place, bake it to perfection and serve fresh right out of the oven. Our recipe box includes classics and our in-house creations. 1 2 3 4 5 6 7conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 5
  6. 6. Home Bakery Ingredients Tools Clients Contact STRATEGY - ANALYSIS, OBJECTIVES, ROI & CO. What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic. 1 2 3 4 5 6 7conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 6
  7. 7. Home Bakery Ingredients Tools Clients Contact VIRAL / WOM - OUR WORD-OF-MOUTH SPECIALS Original ideas and activities trigger participation and conversation. They need to be properly prepared and delivered with an appetizing flourish. Theyre usually the icing on the cake for our projects. 1 2 3 4 5 6 7conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 7
  8. 8. Home Bakery Ingredients Tools Clients Contact SOCIAL WEB - HAVING THE PERFECT MIX Our secret: Cautiously mixing together ingredients like concept development, idea creating, production, ongoing management and promotion. That creates a dough with broad reach which will perfectly rise while baking. 1 2 3 4 5 6 7conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 8
  9. 9. Home Bakery Ingredients Tools Clients Contact SOCIAL COMMERCE - ONLINE SHOPPING 2.0 The social web isn’t just the place to spread the word about your gourmet products. It is also a way for your audience to get their hands on it. Selling products (a la online shopping 1.0) is now a stimulating, interactive 2.0 experience. 1 2 3 4 5 6 7conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 9
  10. 10. Home Bakery Ingredients Tools Clients Contact MOBILE - MARKETING 2 GO iPhone and iPad, Android, Facebook Places and Deals, Foursquare, QR codes and many other location based services are just some of the ingredients dramatically changing the behavior of today’s consumers. 1 2 3 4 5 6 7conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 10
  11. 11. Home Bakery Ingredients Tools Clients Contact CROSS-MEDIA - MIX IT BABY! Some people use a fork to eat their pie. Others use a spoon. Both target audiences require different methods to get their attention. Make sure you stimulate the senses of your audience in the best possible way. 1 2 3 4 5 6 7conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 11
  12. 12. Home Bakery Ingredients Tools Clients Contact CREATE CREATE CREAT... THEN BAKE Top-notch baking requires working with the best tools. We know how to use them all: Facebook, YouTube, Twitter, microsites, blogs, apps, etc. Online, mobile or cross- media: been there, done that. 1conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 12
  13. 13. Home Bakery Ingredients Tools Clients Contactconceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 13
  14. 14. Home Bakery Ingredients Tools Clients Contact ROYAL CARIBBEAN INTERNATIONAL Social web strategy, Facebook Page, apps, micro-site, social plugins, YouTube brand channel, web video production, Twitter, Flickr, media buys, word-of-mouth specials, ongoing consulting and community management… 1 2 3 4 5 6conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 14
  15. 15. Home Bakery Ingredients Tools Clients Contact STABILO Strategy consulting, Facebook, design, use of our Facebook CMS Pro, programming additional modules, social plugins, WordPress blog, social web workshops, YouTube, web video production, Twitter, media buys, ongoing management and consulting… 1 2 3 4 5 6conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 15
  16. 16. Home Bakery Ingredients Tools Clients Contactf KARSTADT Creating word-of-mouth special KarSTADT (an urban destination looking for new citizens), a microsite, Facebook Page, apps, use of our Facebook CMS Pro, social plugins, media buys, blog, ongoing consulting, etc. 1 2 3 4 5 6conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 16
  17. 17. Home Bakery Ingredients Tools Clients Contact CARBONA - STAINTALK Creating a social media story, setup and management of multi-platform community geared toward needs and interests of clients with WOM Specials, videos, promotions, cross media, ongoing management and consulting and expansion into new markets... 1 2 3 4 5 6conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 17
  18. 18. Home Bakery Ingredients Tools Clients Contact YTONG - QUALITY IN LIFE Developing corporate identity and branding, programs for employees, creating marketing material, managing external and internal communication, maintaining a Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting. 1 2 3 4 5 6conceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 18
  19. 19. Home Bakery Ingredients Tools Clients Contactconceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 19
  20. 20. Home Bakery Ingredients Tools Clients Contact Thank you! For your attentionconceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2011 20

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