Gestaltpsychology en webdesign (engels)

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  • 1. Gestalt psychology & webdesign Fronteers December 2008 - Henk Wijnholds - henk@concept7.nl
  • 2. Gestalt The way things are placed or put together
  • 3. Gestalt psychology is about human perception
  • 4. Let’s introduce these fellas, the founders... Wolgang Köhler Kurt Koffka Max Wertheimer
  • 5. Why do we see some things as foreground and others as background?
  • 6. How is it possible that we can distinguish shapes?
  • 7. What’s a good shape?
  • 8. How do we see consistency of things?
  • 9. Founders discovered 5 laws ... Law of ... proximity similarity closure continuity simplicity
  • 10. Law of proximity
  • 11. Law of proximity
  • 12. Law of proximity
  • 13. Law of similarity
  • 14. Law of similarity
  • 15. Law of similarity
  • 16. Law of similarity
  • 17. Law of similarity
  • 18. Law of closure
  • 19. Law of closure
  • 20. Law of closure
  • 21. Law of closure
  • 22. Law of closure Full closure is not necessary
  • 23. Law of closure
  • 24. Law of continuity
  • 25. Law of continuity
  • 26. Law of continuity
  • 27. Law of continuity
  • 28. Law of simplicity
  • 29. Law of simplicity
  • 30. Law of simplicity
  • 31. Law of simplicity
  • 32. Law of simplicity
  • 33. Law of simplicity The laws of simplicity John Maeda
  • 34. Law of simplicity Laat dingen weg
  • 35. Law of simplicity Laat dingen weg Laat alleen het meest nodige staan Example by Luke Wroblewski
  • 36. Law of simplicity Organiseer dat wat achter blijft
  • 37. Law of simplicity Organiseer dat wat achterblijft Example by Luke Wroblewski
  • 38. Law of simplicity Werk met een goed grid
  • 39. Law of simplicity
  • 40. Law of simplicity
  • 41. Law of simplicity Download our sketching paper http://www.concept7.nl/henk/?p=80
  • 42. Gestalt psychology So maybe design is tangible? Grouping helps us arrange the world
  • 43. Gestalt psychology Try to objectify subjectivity
  • 44. FIN http://www.concept7.nl/henk/