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Gestaltpsychology en webdesign (engels)
 

Gestaltpsychology en webdesign (engels)

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    Gestaltpsychology en webdesign (engels) Gestaltpsychology en webdesign (engels) Presentation Transcript

    • Gestalt psychology & webdesign Fronteers December 2008 - Henk Wijnholds - henk@concept7.nl
    • Gestalt The way things are placed or put together
    • Gestalt psychology is about human perception
    • Let’s introduce these fellas, the founders... Wolgang Köhler Kurt Koffka Max Wertheimer
    • Why do we see some things as foreground and others as background?
    • How is it possible that we can distinguish shapes?
    • What’s a good shape?
    • How do we see consistency of things?
    • Founders discovered 5 laws ... Law of ... proximity similarity closure continuity simplicity
    • Law of proximity
    • Law of proximity
    • Law of proximity
    • Law of similarity
    • Law of similarity
    • Law of similarity
    • Law of similarity
    • Law of similarity
    • Law of closure
    • Law of closure
    • Law of closure
    • Law of closure
    • Law of closure Full closure is not necessary
    • Law of closure
    • Law of continuity
    • Law of continuity
    • Law of continuity
    • Law of continuity
    • Law of simplicity
    • Law of simplicity
    • Law of simplicity
    • Law of simplicity
    • Law of simplicity
    • Law of simplicity The laws of simplicity John Maeda
    • Law of simplicity Laat dingen weg
    • Law of simplicity Laat dingen weg Laat alleen het meest nodige staan Example by Luke Wroblewski
    • Law of simplicity Organiseer dat wat achter blijft
    • Law of simplicity Organiseer dat wat achterblijft Example by Luke Wroblewski
    • Law of simplicity Werk met een goed grid
    • Law of simplicity
    • Law of simplicity
    • Law of simplicity Download our sketching paper http://www.concept7.nl/henk/?p=80
    • Gestalt psychology So maybe design is tangible? Grouping helps us arrange the world
    • Gestalt psychology Try to objectify subjectivity
    • FIN http://www.concept7.nl/henk/