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Gastcollege hanzehogeschool Gastcollege hanzehogeschool Presentation Transcript

  • We create great customer experiences by designing less.
  • Question... Question: What’s the most used functionality of the Internet? Stefan Wobben & Henk Wijnholds
  • Back-button Stefan Wobben & Henk Wijnholds
  • Terms and conditions? *WTF?@!* Stefan Wobben & Henk Wijnholds
  • Eehrr, aha! Stefan Wobben & Henk Wijnholds
  • Aaargh! Stefan Wobben & Henk Wijnholds
  • Press the button? Stefan Wobben & Henk Wijnholds
  • Okay... Stefan Wobben & Henk Wijnholds
  • Technology frustrates Stefan Wobben & Henk Wijnholds
  • Conversion Stefan Wobben & Henk Wijnholds
  • Delight your customers Stefan Wobben & Henk Wijnholds
  • Persuasion and MBTI Stefan Wobben & Henk Wijnholds
  • M C S H
  • Design challenge Increase ticket sales on a cinema website. Stefan Wobben & Henk Wijnholds
  • We need lots of ideas • An idea costs nearly nothing • More chance of finding the best idea • It helps others coming up with ideas Stefan Wobben & Henk Wijnholds
  • Visualize your ideas • Visual cues are better understandable • Visual cues are stickier • Visual cues are easier to find back Stefan Wobben & Henk Wijnholds
  • Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  • Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  • Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  • Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  • Yes you can! Stefan Wobben & Henk Wijnholds
  • Share your ideas early and often Photo by: Ram Yoga Stefan Wobben & Henk Wijnholds
  • Outside the box? Stefan Wobben & Henk Wijnholds
  • Question... How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it. Stefan Wobben & Henk Wijnholds
  • Another question... Source: Harvard Business Review What do Lego, Häagen-Dazs and Spiderman have in common? Stefan Wobben & Henk Wijnholds
  • Their solutions Source: Harvard Business Review They all have the same business-idea “Make a children-product interesting for adults.” Stefan Wobben & Henk Wijnholds
  • You can do this! Source: Harvard Business Review Fifteen more products with the same philosophy Stefan Wobben & Henk Wijnholds
  • Inside boxes Stefan Wobben & Henk Wijnholds
  • MBTI sketching framework C S M H Stefan Wobben & Henk Wijnholds
  • Diverge and converge Stefan Wobben & Henk Wijnholds
  • Design principles • We’re a cinema! • It’s all about Hollywood • We are entertainment • It has to be simple Stefan Wobben & Henk Wijnholds
  • Design challenge Increase ticket sales on a cinema website. Stefan Wobben & Henk Wijnholds
  • Brainstorm rules • Bad ideas don’t exist • Focus on the challenge • Keep the momentum going • Show and tell. Stefan Wobben & Henk Wijnholds