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BRAND COMMUNITY & CUSTOMMER LOYALTY - Phần 1
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BRAND COMMUNITY & CUSTOMMER LOYALTY - Phần 1

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Community is a group of people talking/sharing about their interest attached to something & “something” in this case is your brands/products/services.

Community is a group of people talking/sharing about their interest attached to something & “something” in this case is your brands/products/services.

Published in: Technology, Business, Education

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  • 1. BRAND COMMUNITY & CUSTOMMER LOYALTY
  • 2. Hieu Nguyen Present : Digital Media Director @ Ringier AG Past Perfect : Sony, Yahoo!, VON, Y&R, wunderman... about me
  • 3. this is Rambutan
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. the owner
    • He have:
    • 6 ( ha ) of re m butan
    • P rofit: 1 .000.000.000 đ /year
    •  Very successful farmer
  • 9. the rambutan
    • It took 4-6 years to harvest the first season
    • We can harvest in 10-15 years
    •  No one cut off the tree after the first season.
  • 10. but we do cut off the tree after the first season
  • 11. online activities highlight Close Up! – Tim Em Noi Dau Online & Offline Campaign
  • 12. online activities highlight Dove – 10.000 beauties before 9AM Online & Offline Campaign
  • 13. online activities highlight Sony Ericsson – Viral Video
  • 14. online activities highlight Ford – Viral Video
  • 15. This is so Wrong!