Sunday Business Post LinkedIn
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    Sunday Business Post LinkedIn Sunday Business Post LinkedIn Document Transcript

    • THE SUNDAY BUSINESS POST n24 OCTOBER 2 2011OUT ON YOUR OWNMidlands entrepreneurs NEW THIS WEEKto get e1m funding boost Elaine O’ReganA new investment n et work w i l l launch in West- meath tomor- row with a funding pot of Andrew Dennis, Andor Technology and overall Ulster Bank Business Achiever 2010;e1 million for promising ven- Brendan Flood, Enterprise Ireland; Nicole Byrne, founder of 11890; Declantures in the midlands. Fitzgerald, managing director, Business banking, Ulster Bank; Liam Nellis, Lir Investors, the Midlands InterTradeIreland, and Donal Durkin, Invest NIBusiness Angels Network, hasbrought together a group ofprivate investors with the aimof supporting promising local Programme, a two-day interactiveentrepreneurs who have lim- Dogpatch facility for Wifi firm pitches to bootcamp.ited funding options. entrepreneurs victory The initiative is the brain- Polaris Venture Partners opened Business awards In Dublin, Fleet Connect took topchild of Mullingar-based in- its new Dogpatch Labs facility on launched honours in another businessvestor and web entrepreneur Dublin’s Barrow Street last week, competition organised by FingalMartin Nally. with Noel Ruane as entrepreneur New and early-stage firms will be County Enterprise Board. The firm, Formerly managing director in residence. Aimed at entrepre- among the ventures in line for a provider of wifi for passengerof the Westmeath Examiner neurs working on new business national recognition in an annual transport, was named best ofGroup, Nally now runs the ideas, Dogpatch provides free awards scheme for companies three finalists at the event insites and Farm- space, connectivity and ‘open- north and south. Swords last Thursday night, on sourced’ collaboration through Now in its 18th year, Ulster back of owner Patrick Cotter’s ‘‘It has been on my mind to industry and open house events. Bank’s Business Achievers Awards pitching skills. Cotter pitched hisresearch some way to make Describing the opening as a scheme is open to entrants in business ideas and plans to afunding available to businesses significant development for inno- eight categories, including Inno- judging panel that included busi-who have no other access to vative entrepreneurs, Frank Ryan, vation & Emerging Technology, nessman Ben Dunne, Insomnia’sfunding,’’ said Nally. chief executive of Enterprise Ire- Social Entrepreneurship and Best Bobby Kerr and Nicola Byrne of ‘‘Having researched the land, said it would act as a Business Start-up. Entrants will be 11890.Halo Business Angels Network catalyst for the creation and judged on financial performance,[HBAN], I felt it was an excel-lent way to bring together peo- development of new business company milestones and Microsoft fast-tracks ideas. achievements, business strategy Irish firmsple who have funds with the For more, log on to http:// and product or service innovation.intent of putting something For more, see www.busi Two Irish companies, SkillPagesthey have made back into the and Inishtech, have been chosencommunity.’’ to join Microsoft Bizspark One, a Nally’s aim in setting up Lir New-look Nubie Martin Nally, founder, Lir Investors; Angela Rigney, Midlands Gateway Chamber; Gerry Duffy, UK Deca Enduroman fast-track programme for high-Investors was, he said, to create champion; Paul O’Reilly, Midlands Gateway Chamber Business start-up site Female Entrepreneur of potential start-ups. Ta flexible match-making ser- has re-launched with a fresh the Year he two companies were amongvice to bring worthy businesses format a year after it first hit the Gemma Robinson was named 100 companies identified globallytogether with suitable inves- Investors are not handcuffed,’’ investees with clear potential into export markets we are and the Midlands Gateway market. The new-look site features Female Entrepreneur of the Year for the programme, which pairstors. he said. ‘‘Y don’t have to put ou for growth and a sturdy sales creating opportunities for long Chamber. John Teeling, foun- a nine-step process designed to at last week’s South East Women participants with a dedicated So far, he has assembled a money in, and you are only in strategy. term income and employment der of the Cooley Distillery, guide entrepreneurs through the in Business Conference and relationship manager who worksgroup of ten investors with the group because you trust ‘‘We are particularly inter- for the midlands region,’’ he will chair the meeting and various financial, legislative and Awards. Representing Tipperary with them to promote theircombined funding of up to e1 the other members and they ested in any businesses that are said. speakers will include Gerry practical steps involved in setting South County Enterprise Board, visibility, expand their network ofmillion, but hopes tomorrow’s trust you.Y can invest in one ou suitable for the export industry. Duffy, UK Deca-Enduroman up a new venture. Commenting on Robinson’s venture Acorn Regula- investors and mentors, find andlaunch in Mullingar will draw project ^ or several ^ with one There are huge markets world- Lir Investors will host its Champion 2011 and HBAN the initiative, Nubie chief execu- tory Consultancy Services pro- create business opportunities andinterest from other suitable or a number of other investors, wide that are predominantly open evening tomorrow from national director Diane Ro- tive Rebekah Brooks said it was in vides regulatory and quality develop new and cutting-edgecandidates. or you need not invest at all.’’ unaffected by the global down- 7pm in the Mullingar Park berts. To confirm a place, e- response to feedback from clients. assurance services to the phar- applications. ‘‘I was attracted to the flex- Nally said the new network turn, and if we can enable a Hotel in association with the mail info@midlandsgateway- To complement the software, maceutical sector.ibility of the HBAN operation. would look most favourably on midlands company to move Midlands Regional Authority Nubie has launched Jumpstart Social media for start-ups In the third part of our series on photograph and a well-written biography. Spend time writing LinkedIn 3.Twitter ^ Tweets is aTwit- ter client you can use on Lin- Demonstrate your capabil- ities and experience by an- ‘follow’ button. Once you have done so, you will receive up- using social media, industry expert your LinkedIn summary sec- applications kedIn. With this application, swering questions posted in dates regarding recent hires tion. Make sure it clearly ex- you can access the most im- the group. Stand out as an in- and promotions, new job op- Conor Lynch explains how LinkedIn plains what you do, and that it highlights your experience. There are many LinkedIn applications you can leverage portant parts of the profes- sional conversation. You can dustry expert and showcase your expertise. portunities and company pro- file updates. Ensure that it will attract the to get more attention, traffic also display your most recent can help your business attention of your prospective and brand awareness. To add tweets on your LinkedIn pro- contacts and potential custo- these, click the ‘More’ button file while having instant ac- LinkedIn LinkedIn ads mers and makes you stand and then ‘Get More Applica- cess to the updates of people companies LinkedIn Ads is a perfor- Y ou can use LinkedIn pleting all the relevant sec- out from your competition. tions’. you are following on Twitter, mance-based advertising ser- to manage your pro- tions. 2.Create a unique LinkedIn Three top applications are: and the power to tweet, reply, Create your own company vic e that you can us e to fessional profile on- 4. Connect with your con- URL and add it to your busi- 1. WordPress blog ^ link and re-tweet. profile, and showcase your target LinkedIn user profiles. line, connect with tacts to develop your Linke- ness cards and email signa- your blog to your LinkedIn products and services. Click Set your daily budgets and trusted business contacts, and dIn network. ture. For example, http:// profile. Blogging about your on the ‘Companies’ button in who you want to reach, upload exchange knowledge, ideas 5.Get active, keep your pro- market, your products and LinkedIn groups the main menu. Rename the an image and text, and start and business opportunities with a global network. file up to date and utilise Lin- kedIn’s social media features, lynch. 3. Add profile links from Conor Lynch services or sharing research insights will not only strength- Join and participate in Lin- kedIn groups. For example, if ‘My Company’ section as the name of your company ^ for your campaign. Monitor the activity and optimise the ads such as the ‘Network Activity’ your Facebook, Twitter, blog en your profile, but it will also you are selling services to IT example, You you set up based on your ob- section. and web spaces. LinkedIn database. Update help drive more traffic to your managers, use LinkedIn to can also embed your blog and jectives. Getting started 4. Every time you update every relevant business card website. find relevant groups in that ca- Twitter feeds into your com- 1. Log onto www.Linked your status on LinkedIn, it you receive. Make time each 2. Slideshare ^ SlideShare is tegory. You will not get no- pany page, which helps to Conor Lynch is a social and select the ‘join to- Optimising your shows up on your connections week to connect with new the world’s largest community ticed unless you participate in build followers. media strategist and founder day’ option. 2. Input your name, email profile newsfeed. Relevant updates will ensure you are not forgot- contacts on LinkedIn. 6. Build up a number of for sharing presentations. Through this application, you the group. Start discussions, share Search for and follow Lin- kedIn companies relevant to of, a Dublin- based firm that advises busi- and password to create your 1. Make sure your profile is ten by your connections. quality recommendations. can share presentations and your blog posts, ask questions your industry sector.To follow nesses nationwide. For more account. 100 per cent complete. Upload 5.Transfer your offline busi- Ask every satisfied customer documents with your Linke- and comment on other peo- a company, simply visit their inform at ion, log o n to 3. Build your profile, com- a professional, business-style ness contacts to your online or client to recommend you. dIn network. ple’s posts. LinkedIn profile and click the