SocialMedia.ie Training 2012Presentation Transcript
SOCIAL MEDIA TRAINING
EXPERT TRAINING IN... Social Media Models Google + Social Media Influencers Pinterest Online PR Digital Video Business Blogging Mobile Media Facebook for Business Social Media Tools Twitter for Business Strategy Models LinkedIn Networking Monitoring, Management & Measurement
SOCIAL MEDIA MODELS SOCIAL MEDIA MODELS
IDENTIFY CONNECTORS &INFLUENCERS Social Media ‘connectors’ can influence their peers
ONLINE PRApproach influencers and getthem to share your messageto their large targetedaudiencesGenerate PR and editorialsabout your brand &campaigns
TWITTER TOP TIPSReal Time communicationvia Web & mobile usingmax. 140 charactersSend Tweets to yourFollowers or DM (DirectMessages)Use their @username,#Hashtags and shortenedURLs (web addresses) andif they RT (Re-Tweet),maybe you will beTrending!
LINKEDIN NETWORKING • LinkedIn is the world’s largest professional network with over 120 million members in 200 countries. • 700,000 Irish Accounts • LinkedIn manages your online professional profile, connects you to trusted business contacts and helps you exchange knowledge, ideas, and business opportunities with a global network of professionals.
PINTEREST –CREATE VISUAL STOREFRONTS
DIGITAL VIDEO – CONCEPTS & TIPS1. The Internet is Going Video2. Your Consumers Prefer Video3. Video is Cost Effective4. Video is Social5. Video Creates Emotion
MOBILE MEDIA TRENDS
SOCIAL MEDIA TOOLS Monitoring Measuring Managing
SOCIAL MEDIA DASHBOARDS&AUTOMATION TOOLS
HELP CHOOSE SOCIAL MEDIAMONITORING TOOLSWhether your goal is:Engagement or research?In-house or out-sourced?Sentiment analysis?Influencer analysis?Source targeting?Geographical targeting?Reporting requirements?Budget?
BOSS METRICS •Social Media Analytics •Digital & Social Media Audits •Digital Marketing Metrics Training
10C’s STRATEGIC MODEL
OUR MANAGEMENT TRAINING STRATEGY TECHNOLOGY David McWeeney Conor Lynch Barry O´Sullivan