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Social media training overview connector - 08 10 10 cl-1






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Social media training overview   connector - 08 10 10 cl-1 Social media training overview connector - 08 10 10 cl-1 Presentation Transcript

  • �������������������� ������������� ������������������������ ���������������� ����������������� ����������������� ��������������������� ���������������������� �������������������������
  • Your Social Media Partner ������������������������� ABOUT CONNECTOR Since 2008, Connector has been publishing a popular social blog and organising ‘social networking social events’ for young professionals in various venues around Dublin. In early 2010, Connector TV Ltd. was WHAT WE OFFER launched as a social media marketing business with web sites, connector.ie, Social media strategy training connector.tv & socialmedia.ie Content creation including photos, video, web TV and blog posts Led by Conor Lynch, the Connector Team has extensive experience in Innovative and interactive networking online marketing and social media. Our key skills are in online marketing, experiences blogging, training, video production, event management and digital design. We have trained a number of businesses and organisations in social media marketing and have worked for the likes of ISME, Inventorium, Luxottica, Canon, Hewlett Packard’s Snapfish and numerous SMEs. www.connector.ie www.socialmedia.ie www.connector.tv
  • Your Social Media Partner ������������������������� SOCIAL MEDIA SERVICES Connector Consulting – We advise businesses and organisations in online marketing and social media strategies Connector Training – We train businesses and organisations in online marketing using practical workshops, 1-to-1 sessions, webinars and digital video Consulting Events – Come to our networking events to find partners and promote your products and services Connector Network – We have a wide network of over 7,500 business professionals in the market for products, services and partnerships Connector Production – We can help you create graphics, web sites, blogs, Videos and Facebook or mobile apps
  • Your Social Media Partner ������������������������� SOCIAL MEDIA TRAINING Our consultative training is run through group workshops and 1-to-1 sessions covering: ��� ���������� ��� - Getting started on Wordpress, Facebook, Twitter, Linkedin & YouTube etc. ��� ����� ONLINE - Integrating social media with web site, email and offline marketing MARKETING - Using Connector 10C’s Model for creating your own social media strategies ��������� WEBSITE EMAIL MARKETING ����� - Using social networks, blogging, digital video, web tv & webinars for business ������ ����� - Creating and managing conversations online - Adopting community marketing & management strategies �������� � SOCIAL MEDIA OFFLINE MARKETING ������� - Monitoring, measuring and reporting on social media activities - Identifying opportunites with Web Apps, Facebook Apps, Mobile Apps & iPhone Apps �������� ������ ������ - Managing the new media mix of bought, owned & earned media ������� - Reviewing trends such as location based marketing and social search
  • Your Social Media Partner ������������������������� SOCIAL MEDIA PACKS Social Media Starter Pack Business Blogger Pack Community Management Pack Website audit Website audit Online PR / Community Management Social Network Setup including Social Network Setup including Blogging Support (1 post per month) Facebook, Twitter, YouTube Faceboook, Twitter, YouTube Joining and starting conversations Social Media Integration Social Media Integration Creating online buzz Tweetdeck / Hootsuite setup Tweetdeck / Hootsuite setup Roughly 6 hours per month Social Media Strategy Training Social Media Training WordPress Setup (includes blog and up to 5 website pages) WordPress Training
  • Your Social Media Partner ������������������������� EVENTS SHOWCASE Previous Connector events have featured speakers from companies like Facebook, Microsoft, Google, Daft, Canon, Nokia and Bebo. Other entertainment has been provided by bands, DJs, filmmakers, comedians, drummers and even dancing groups. PAST MONTHLY POP-UP EVENTS INCLUDE - Connector Launches – Featuring 10 of Dublin’s new business startups Connector Tribes – Featuring Facebook & 10 of Dublin’s online communities Conn ector Connector Careers – Speakers from Google & Microsoft for 3rd level students Connector Interns Trib es Connector Music – Featuring speakers, bands and sponsored by Heineken Connector #Appy Hour – Mobile event at Nokia Pop-Up Shop on Grafton Street Connector Digital Video – Canon sponsored awards night with 150 guests Speed Connector – Lots of new connections made at our speed networking event Connector Awards – Christmas Party sponsored by Realex Payments To date we have connected in venues like the Science Gallery, Sycamore Club, The Church, Odesa Club, Krystle, Kobra Bar, Lillies Bordello, Renards and Ron Blacks.
  • Your Social Media Partner ������������������������� CLIENTS Connector connects the dots for our social media partners based on their unique requirements. We have helped many clients get up and running on blogs and on social networks like Facebook, Twitter, LinkedIn and YouTube. By using our social media packages we can show you how to create content, conversation, connections and manage your own communities. Some of Connector’s previous clients include ; - Professional Development - AM Works - The Board - Photo Ireland - Digital Marketing Institute - Bags.ie - BeginAgain.ie
  • Your Social Media Partner ������������������������� CONOR LYNCH Conor Lynch B.Sc (Mgmt) HDMP, is the current Chair of the Irish Internet Association Social Media Group and speaks regularly at events about social media. He has 12 years online marketing experience and has worked for some of Ireland’s top internet marketing agencies & Ireland’s first Internet only bank (namely Rabodirect). Conor was voted the Irish Internet Association’s ‘Internet Marketer of the Year 2005’ while Online Marketing Manager for RaboDirect. Conor has an Honours (2.1) Degree & Post Graduate Diploma in Marketing Management as a graduate from DIT and the Smurfit Business School. He has worked in Asia Pacific, US, UK & Ireland.
  • Your Social Media Partner �������������������������
  • Your Social Media Partner ������������������������� CONNECTOR 10C’s Model Learn how to create and share valuable Research your market situation including digital conetent with your audience such objectives, budgets, timelimes and competitors. as blogs, video, apps and podcasts. Learn how to connect & engage with your Increase connections inline & offline with more customers andprospects and turn them into website visits plus friends/fans/followers on loyal advocates. sites like Facebook, Linkedin, Twitter, YouTube & Foursquare Create and manage your own community of Learn how to listen to the onlince conversation consumers who you can talk to about your and then start engaging with your own dialogue. products of services. Create relevant concepts to promote your Encourage people to share your content with business and get your message noticed by your their network thus spreading the word about target audience. your business. Learn how to build and create partnerships with Measure the effectiveness of your market your customes, prospects and business partners. activities including social media to calculate the ROI on time & money.
  • Your Social Media Partner ������������������������� CONTACT Conor Lynch Mobile +353 86 811 8833 Email conor@connector.ie Twitter @connector_ie WEBSITES www.connector.ie www.socialmedia.ie www.connector.tv