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Using Social Media To Power Your Online & Offline Marketing
 

Using Social Media To Power Your Online & Offline Marketing

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Using Social Media To Power Your Online & Offline Marketing

Using Social Media To Power Your Online & Offline Marketing

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    Using Social Media To Power Your Online & Offline Marketing Using Social Media To Power Your Online & Offline Marketing Presentation Transcript

    • USING SOCIAL MEDIA TO POWER YOUR ONLINE & OFFLINE MARKETING Conor Lynch connector360 Oct 2013 ©
    • some clients connector360 Oct 2013 ©
    • Age of the Consumer connector360 Oct 2013 ©
    • CONSUMERS The consumer is in control, well informed, well connected and with so much choice. Consumers expectations are rising and they will continue to seek user friendly products and services that simplify their lives and add status. Consumers seek engagement from open and transparent organisations. Consumer experience will be a key differentiator among competitors. Build communities and you will have new ambassadors. Connect consumers to each other and you connect them to your brand. connector360 Oct 2013 ©
    • DEVICE PROLIFERATION Explosion in demand for smartphones & tablets There is a demand for immediacy, interactivity & social sharing The tablet market is here to stay and is transforming media production, distribution & consumption Connected devices expected to jump to 50 billion by 2022 The internet is getting more visual connector360 Oct 2013 ©
    • DIGITAL NATIVES - Digital natives switch their attention between media platforms 27 times per hour - 65% of digital natives take their devices from room to room e.g. Smartphone, iPad, laptop -54% of digital natives prefer texting people rather than talking to them connector360 Oct 2013 ©
    • DIGITAL IMMIGRANTS -Digital immigrants are the generations that did not grow up with the internet -They are less networked to friends, family and former classmates online but do use Skype -Studies show functional online activity for low level purchases but are less experimental connector360 Oct 2013 ©
    • Influencers & Tribes connector360 Oct 2013 ©
    • CONVERSATIONS Social Media brings people together who have a shared passion or situation connector360 Oct 2013 ©
    • COMMUNITIES / TRIBES Communities/Tribes are groups of people connected to one another, connected to an idea connector360 Oct 2013 ©
    • CONNECTORS Social Media ‘connectors’ can influence their peers connector360 Oct 2013 ©
    • connector360 Oct 2013 ©
    • KLOUT connector360 Oct 2013 ©
    • KLOUT PLUGIN connector360 Oct 2013 ©
    • connector360 Oct 2013 ©
    • connector360 Oct 2013 ©
    • Content Creation connector360 Oct 2013 ©
    • BLOGGING PLATFORMS connector360 Oct 2013 ©
    • RESPONSIVE WEB SITES Source: Forrester connector360 Oct 2013 ©
    • ONE SITE, MULTIPLE DEVICES We used to make a new site for each device. Instead you have one site that resizes itself based on the device that’s accessing it. The site resizes itself based on the device accessing it, so your users get an optimal experience, regardless of how they’re accessing it, be it phone, tablet or PC. Mashable called 2013 the Year of Responsive Web Design connector360 Oct 2013 ©
    • SHAREABLE CONTENT www.qik.com - Mobile videos www.foursquare.com - Location www.twitter.com - Micro-blogging www.facebook.com - Personal profile www.youtube.com - Digital video www.linkedin.com - Professional profile www.slideshare.com - Presentations www.flickr.com - Digital photos www.scribd.com - Documents connector360 Oct 2013 ©
    • WORDPRESS BLOGS SocialMedia.ie June 2012 connector360 Oct 2013 © ©
    • CONTENT SHARING connector360 Oct 2013 ©
    • CONNECTOR360 BLOGS Sample Projects – Flogas - Flogastronomy.com Eurocycles - Eurocycles.com Travel Mood - travelmood.ie Designer Dublin - designerdublin.ie Customer Minds - customerinds.com Leaf Investments - leafinvestments.net ESB International – energyinnovation.ie connector360 Oct 2013 ©
    • FLOGASTRONOMY.COM connector360 Oct 2013 ©
    • Social Networks connector360 Oct 2013 ©
    • FACEBOOK CAMPAIGNS Campaign Reach - 200,000 Approx. number of unique people who saw ads from this campaign. Clicks – 2,500 Approx. total number of clicks on ads in this campaign. connector360 Oct 2013 ©
    • TWITTER Real Time communication via Web & mobile using max. 140 characters Send Tweets to your Followers or DM (Direct Messages) Use their @username, #Hashtags and shortened URLs (web addresses) and if they RT (Re-Tweet), maybe you will be Trending! connector360 Oct 2013 ©
    • TWITTER PROFILE connector360 Oct 2013 ©
    • HOOTSUITE DASHBOARD connector360 Oct 2013 ©
    • TWITTER PR LIST connector360 Oct 2013 ©
    • connector360 Oct 2013 ©
    • MOBILE BLOGGING connector360 Oct 2013 ©
    • MOBILE APPLICATIONS connector360 Oct 2013 ©
    • connector360 Oct 2013 ©
    • Questions & Answers connector360 Oct 2013 ©
    • 360° SERVICES OVERVIEW 1. DATA & ANALYTICS 4. MEDIA & PROMOTION 2. STRATEGY 5. AMPLIFICATION - Digital Audits - Competitor & Market Analysis - Digital Listening - Audience Profiling & Media Planning - Campaign Delivery for Online Ads - Email & Mobile Marketing - Digital, Social & Mobile Strategy - Strategy Workshops - Campaign Planning - Social Media & Community Building - Digital PR - Event Management 3. TECHNOLOGY & CONTENT 6. ACTIVATION - Websites, Blogs, Apps & Video - Applications for mobile & Facebook - Content creation for Blogs & Ads connector360 Oct 2013 © - Lead Generation & Data Capture - Customer Lifecycle Targeting - Online & Offline Sales
    • MARKETING NDRC, Level 3, Digital Exchange, Crane Street, Dublin 8, Ireland connector360 Oct 2013 © Conor Lynch +3531 906 0006 conor@connector360.net www. connector360.net